Gone are the days when we used to enjoy receiving information from radios or watching TV to get some latest information. Today medium of information has changed and also consumer’s response to marketing channels has changed.With the increasing popularity of digital channels most users browse internet to search…
We are living in a digital era when most customers and users browse internet to search for information about brand or service. Most companies/businesses have their website with an aim to attract relevant traffic to their website to increase the sales and revenue. It is reality that algorithm…
Traditional marketing was quite different from digital marketing as companies would use direct or indirect methods of marketing to target their audience.But it required lots of manpower,money and time to produce the desired results.Though traditional methods worked superbly usually it took weeks or months to achieve the targeted…
Content marketing is here to stay and it is king because the relevant, interesting and fresh content has the power to engage the customers in effective way. It is a fact that content is indispensable thing for small business but the thing that matters is how to apply…
Artificial intelligence is most talked about thing that is here to stay and will play a deciding role in the future of web development and design. Today there are many companies like wix, adobe and firedrop to name just a few that are using artificial intelligence professionally to…
In the process of web development and designing there are terms used in its front end and back end. Whereas front end development is chiefly concerned with looks that user sees but the backend development is all about nicely written codes for excellent functioning of the website. Before…
In this era of digitalisation every company/business has its own website with aim to attract users, engage them in an effective way to convert them to loyal customers. To attract users it is must to have a strong brand visibility on the internet. Ecommerce websites have increased offering…
Digital marketing is the marketing of product and services with the help of digital technologies. Mainly using digital technologies like internet, phones, mobile phones, display advertising and other digital mediums. Digital marketing has evolved from 1990 to 2000 has changed the way most businesses and companies use these…
Advancement in digital technology has increased number of websites and almost small to medium to large companies they are having their own websites. Every company/business who owns a website has a main aim to show their visibility as a brand to their targeted group of customers. Most companies…
Domain name is an address of the website on the internet very much unique as a person phone number. There is an international address system which is known as DNS developed with a purpose that every computer’s connection to internet has its own address that is unique to…