Domain name is an address of the website on the internet very much unique as a person phone number. There is an international address system which is known as DNS developed with a purpose that every computer’s connection to internet has its own address that is unique to every person. Suppose a company’s domain name is www.abccompany.com. DNS will view it as numbers like 123.456.789.10. These set of numbers is known as IP address full form Internet Protocol address. Instead of numbers domain system uses names as it is difficult for most people to remember different numbers as address location. Domain name has two levels top level and second level. Every domain name starts with www this is known as second level domain the part that follows this is top level domain. A user can reach the website by first typing sub domain that is www and then the domain. Sub domains can also be added to reach a particular page on the website. For example www.greatworkout.com/nutrition. It is interesting to know that only one person/company can have a particular domain name at a time. Suppose a person wants a particular domain but it has been already registered person has to search for another domain name. Top level domains .com is most popular and generic domain there can be domain on the country name also that normally use two letter country code like .uk for United Kingdom. There are so many other domain names that are popular like .net, .org, .biz, .info to name just a few. Many of these domain names has a purpose like .org is for organisations, .info for informational websites. Choosing a Domain Name Domain name is the address of website on internet and it tells a lot about type of website so domain name must be very short and as per the business or company. If a company is using many words in the domain name they can be separated using hipen. A long domain name without a hipen looks odd. If a company wants to have a particular domain name but if it is already registered company can try other alternate suffixes like mycompany.com is already registered the company can choose mycompany.org both will be treated as separate domain names. Registering a Domain  After choosing a domain name the company has to register it. It is the decision of the company people for how long they want to register it. It can be from 1-10 years. Company has to pay a definite fees to register a domain name, most people think they owned a domain name but the fact is that you simply register a domain name and not own it. It is crucial for the company to get the domain registered with the trustworthy company as registering a domain with the company that does not have much credibility there can be happenings when a client registered a particular domain name only to realize it later that this domain name has already being registered. Company/business must make sure that registration of the domain should be proper and they must have full access to domain with login and password. The final step is the hosting the website. Today there are many companies who do domain name registration and also host the websites but the fact is that whatever company you choose for website must have expertise and experience in the same line.

Digitalization has transformed and revolutionized the business transaction, customers, data and processes. Digitalization has a long journey of evolution that met with resistance from employees and concerned public of business. But today scenario has changed MNC’s/Companies has already resorted to digitalization even the small and medium firms have started recognizing the obvious benefits of digitalization. Search data shows that revolution in digitalization has helped them save 22% average costs in their spending’s and increase the revenue by approx. 26%. Today digitalization is a word most talked about and give thrills to most of the business people. Any form of business organization, manufacturing product or offering services they are well aware that if they have to compete efficiently with their competitors they have to digitally transform their operation and processes. Let us go through some beneficial sides of digitalization – 1.Improve visibility on the internet – This is one of the most important benefits of the digitalization that it increase the online visibility of company website , online stores, blogs, multiples the visibility of the company that increases the conversions, sales and better revenue for the company. For most companies today to remain visible is the mantra for the success. Thought the only change is shift from traditional forms of marketing to digital marketing. 2. Better communication with customers – This is the second most crucial benefit of digitalization it has helped marketing people find effective means of communicating with customers with the use of emails, apps, social medias and so many other attractive channels.  Company who have digitally transform themselves they engage with their targeted group of customer regularly to retain them and to attract new customers. Digital revolutions has proved once again customer is still the king and today all the marketing strategy of the company are oriented towards the users. 3. Effective decision making – With digitalization companies can manage their data and information effectively and this has helped them to take proactive decisions. Almost all the companies/businesses are taking help of digital tools to do the marketing and other processes in a more efficient way. 4. Better productivity and efficiency –Digitalization advancement has helped to perform their production process in a much more effective way that not only produce better quality product but has also helped the companies reduce the unnecessary cost involved. 5. Digitalization is innovation –Digital revolution has bought number of innovations that are positive, coming of new trends and technologies it has totally transform the way of conducting business today as compare to traditional means. 6. Better communication and teamwork – We cannot deny the fact that digitalization has helped in better teamwork and communication inside the companies which has resulted in better decision making and increase productivity while controlling the cost. 7. Better working conditions – Digital tools have improve the working conditions of the employees like flexible working hours, ability to work from home. Today we cannot think of any marketing campaign or business product or a service company that does not use these tools. It has also reduced the job turnover and retention of talented employees as most workforces today prefer business/company that has digitalized their entire processes. Digitalization is an exciting journey towards a better future and that also means increase responsibility for all of us. For business people who are already using digital tools are already benefiting and for those who are still using traditional methods it’s time to turn to digitalization.

Web hosting is a type of internet hosting services that helps people and companies/businesses to make the website accessible to users with the World Wide Web. Web host are the companies that provide space on a server owned or leased that can be used by clients also provide internet connectivity in a data center.  To host a website on the internet hosting company need to have their own computers or servers. Not all the companies have money and expertise to offer this service. Web hosting companies offer to users to host their website on their own servers without the need of any type of infrastructure and expertise.  Trust worthy and credible web hosting is important part of a creatively designed website. The most businesses today are aware that building a website is half the work, other crucial part is choosing the right hosting company for the business. Web hosting must be seen as an important investment and a foundation for the website as if the foundation is weak the building also won’t last long. What is Web Hosting? After the creation and designing of website is complete there are important files and data that must be stored safely in order to be accessible whenever it is needed. Normally web hosting company charge monthly fees to host company’s file, information and data secure in their servers. This collection of servers is known as data centers who have excellent power backups, accurate network connection and security measures, air conditioning, and every type of infrastructure that is needed. Company who provides the web hosting services also provide the services of server maintenance, updating softwares and hardware’s, any troubleshooting problems and 24*7 availability. Web Hosting can be of many types – Shared web hosting Reseller web hosting Virtual dedicated servers Dedicated hosting Manage hosting Colocation web hosting Cloud hosting Clustered hosting Gird hosting Benefits of Web Hosting High reliability and up time – Reliability and server uptimeavailability of website anywhere and anytime company needs it. Almost all the hosting companies they abide by the rules of 99.9% uptime. So before a company slash business choose a web hosting service provider they must make sure their uptime policy because they must have the access to website whenever they need it. Bandwidth and storage –bandwidth clearly means traffic and number of page views a website can handle every month. While taking a service of web hosting service provider company must make sure that they receive unlimited bandwidth. Second thing is storage and every company has different requirement for storage if a company is storing videos, data, content they need more storage system. Good customer support – Before taking services of any hosting provider business/company must make sure that their customer support services are excellent. Many times their will be emergency issues any problem in website web hosting provider must provide company accurate support. Clear pricing – Company must discuss with the service provider what prices they are going to charge for the services company is taking. It is always best to choose a hosting company that has clear pricing policy and no hidden charges. While choosing a hosting provider company must choose a provider of excellent quality that has trust and credibility in the market as the company is investing time and money both. So choosing poor quality host can tarnish the image of website and company both.

PPC full form Pay per click is a very effective and result oriented marketing strategy that can generate revenue for the business in big amounts. PPC is today used by many companies with an aim to target for increased ROI.Most companies often design theirPPCcampaigns without clearly grasping the process that leads to campaigns falling flat. How it works – In the process of PPC,there are basically three parties Advertisers,Middle man and Publishers.Companies and business to promote their products by advertising on the PPC network like AdWords,bing ads,ads on Facebook to name just a few channels.pay per click derives the name as when a visitors clucks the ads money us charged by the network.Amount to paid in PPC depends mainly on targeted keyword and competition amount can be small or big.As there are less number of advertising spaces are available on Google home page and if the advertisers are more in number competing for the same keywords prices will definitely be high.Then bidding takes places to decide who will bag the chances to advertise. What is the process of PPC It is a process where a company who advertise has to pay an amounteverytimethe user clicks their ads. PPC, therefore, is to pay a fee to attract users to the website of the company instead of organically earning them.One of the most popular forms of PPC is advertising on search engines and companies normally make a bid to place their ads on search engine links that are sponsored.Well planned PPC campaigns generate good ROI, the process starts with to select accurate keyword after proper research and organize all right keywords into campaigns plus ad groups.After this company sets up landing pages for PPC campaigns fully optimized to target for excellent conversions.Companies who design and plan their PPC campaigns cautiously are charged less by search engines as a way of reward. Understanding the working of Google ads – Google ads earlier known as Google AdWords is the most popular advertising method for PPC around the globe.This platform helps business people advertise for their products and service on a google search engine as well as all properties under Google.This Google ad platform works on PPC model that is based on bidding on right keywords and after ad placement paying for each click,the user makes.There are two methods Google uses to choose a few winner companies first is CPC bid means the highest amount advertiser is paying. Second is score quality wise that is relevant plus the quality of keywords,click rate of website and landing pages quality and relevancy.This ad ranking system of Google is wonderful that gives an opportunity for advertisers to bid for keywords to suit their budget. PPC ads are very famous on Google as it is a well-known search engine that has huge traffic so can give good benefits to an advertiser in the form of better conversions and ROI.To be successful in PPC ads company must choose accurate keywords,quality of landing pages plus a high score quality wise. Managing PPC campaigns – Company should manage their PPC campaigns successfully to get the aimed benefits.To manage these campaigns company must – Research and use relevant long tail keywords as per the business. Negative keywords must be avoided at all cost as they waste time and money both The company can split the ad groups into smaller concise groups for better CTR and improve the quality score. The company can skip costly and low performing keywords. Lastly, improve landing pages for a better user experience.

Website today are multiplying a great speed because almost all companies, business people, young entrepreneurs wont to have their online presence due to the advancement in the internet, no of users in every year has been increasing. Any company or business depends solely on the better engagement of user, more conversions means better sales and increase revenue for the company. Thatswhy everyone pays so handsomely to the web designers not only for the looks of the website but for its functional aspects. Web designing is not only about putting good pictures or videos or adding vibrant colors, but it is also about how a website functions. It affects the SEO ranking of the company as user perception about the company as a brand influences the buying behavior of the user, so we cannot rule out good web design and layout directly influences the visibility of the company on search engines. Most people still think that web design is all about choosing color scheme on the website but it’s only a part the most crucial thing is the loading speed of the website. Data shows the majority of visitors will leave the website if it takesmore than 3 seconds and it costs up company approx. 9000$ per minute if the website is unavailable means it has a hosting problem. Key Elements of Modern Web Design – Every web Designer knows this fact that behind a good web design is important key elements or components which are accepted as a base. Let go through some of the crucial elements of web design. Vibrant color scheme – The first crucial element of web design is using the right combination of color schemes and the use of vibrant colors makes the website more attractive. But it’s not only that a web designer should use too many vibrant colors because it looks so distracting to eyes. So it is the accurate use of primary and secondary colors that brings magic to the website. For example of apple and Amazon website wherein the background, one color is used either black or white and one major color that can be silver, yellow and blue. Accurate white spaces – White space is a term used in web design, not for the white color it denotes empty spaces on the website different elements. White spaces provide a cleaner look at the web design that attracts the attention of visitors and looks better organized. Effective backend coding – every web designers understand these elements very clearly because it is the backend coding that matters and affects loading time, various functions and effective navigation. When a user logs into the website it is not the looks but the functional aspects of the website that make the better conversion. User-oriented design –This element of web design clearly states that a website should be user-friendly first and then search engine friendly to target for better ranking on search engines. Google is very smart it can always make out that company website is not user-friendly. SEO boosting elements – Every website is designed on the basic elements that it must improve search engine optimization of the website. There are design tricks like using Meta tags, title tags, heading tags H1 and HTML coding that helps a website in securing good rank on search engines. All these elements are the foundation stone of the web design if the foundation is strong and healthy the building (website will function excellently producing killer results.

Search Engine Optimization is process of affecting the visibility of your website in search engines by way of organic searches not paid one. Main aim is always to get higher and frequent ranks on most search results to attract relevant customers to website. Most people think of SEO in terms of keywords only but it may be noticed that there are other factors also that matters. Having an attractive is not enough as it must be able to connect with user through its interactive content. Most thing that matters is the user experience that must be excellent for good conversions. Google while ranking website only see the relevance of keywords on pages but also the time user normally spend on Web Pages but also bounce rates, broken links, pages viewed, inbound and out bound links. To target for good ranks in search results company has to use right keywords but that is half story other half is user friendliness of website. To improve the ranks company must know that provides high rank to those website that are user friendly,better engagement power, average time spend and repeated visit. Let’s go through some tips that can besides increasing usability enhance SEO ranking— 1. First tip is to be particular about the relevant content on website as user then will stay for some time to go through the information. Though content of 2000 to 2500 words is appropriate to aim for good ranks but inclusion of right keywords, getting more out bound links is must to encourage user to read your information. Users bookmarking your content provides a good chance to better ranks. 2. Second tip is to keep the loading speed of website to the minimum as it is factor that is seen in Google ranking algorithm. Data shows users will wait only for 3 to4 seconds for website to load if more time is being taken they will leave the website. This increases the bounce rates reducing the page viewed all these things can really tarnish the company’s image. Company can reduce the size of images, plugins and minimizing redirects. 3. Posting relevant content is not enough thing but more important is to keep updating it as users normally visit website in search of new content. To improve ranks company know the fact that Google loves the new content so chances of enhanced ranking increases. 4. Company targeting for higher ranks must make their website link worthy that means links must be relevant.Instead of just putting click here links one can use descriptive links and link them with keywords.This exercise improves the chances for getting good ranks on search engines. 5. One can use alt tags or alternative text to explain your visuals so as to make it easy for search engines to locate your pages specially for screen readers and who use text only browsers. 6. Company can install Google analytics, Google search consoles to keep track of your website progress. 7. Keep on doing Keyword researches so as to select and use phrases that go perfectly with your website, it can help you to get a better rank. 8. Use attractive title tags to inform user about your website and keywords must be included in it particularly those which user use. 9. Be sure to build web page with HTML header tags as they are more than just style it can really help company to target for a good rank. 10. Duplicate and irrelevant content can really irritate user and also Google so better avoid it or forget about good ranks in search engines. Company must keep one fact in mind taking all steps to improve SEO takes time and consistent efforts plus lots of dedication so for a good rank use Effective SEO techniques after planning for the goals to be achieved.

Web development and designing is must the first phase because the task doesn’t end here as website has to be maintained on regular basis just like our body, car and house. Most non-technical people confuse website maintenance with correcting the errors, but it is more than that. In website maintenance visual appearance, adding new system and updates with time, inclusion of new relevant content is all must has. Website of a company represents the business or company as a brand which must be continuously updated for the company to stay ahead in competition. It is equally important to big and small businesses. A properly maintained website adds value to the company’s product or services being perceived by the customers. Website maintenance is not only to solve issues and mistakes, but also to keep website healthy, attractive enough to engage customers to improve the SEO campaigns and also Google ranking. List of website maintenance task that must be done regularly some weekly, monthly, quarterly and annually. Weekly Task – Make sure all web pages are loading without any problem. Take backups regularly and store them. Regularly updates software and plugins. Make sure all forms are running accurately. Removing the spamming comments from pages and posts. Checking broken links. Searching for 404 errors and correcting them. Creating and posting relevant content to attract traffic. Monthly Task – Checking the loading speed of website and analyze what are the factors responsible for it. Do security scans every month to be absolutely sure everything in its place. Analyzing website statistics every month and comparing it with last month figure. Go through with the content and blog on the website to check if there is need for updation. Quarterly Task – Every quarterly company must get the website design and structure reviewed is there anything for improvement. Graphic and images need to be reviewed as they should be regularly updated. Checking SEO, Meta titles as well as descriptions to be 100% sure of their effectiveness. Quarterly testing of all popups, forms and call to action. Reviewing of work load is important part of website maintenance to see what can be automated. Check website on various devices and browsers to be sure that it is displaying accurately. Quarterly reviewing of advertisement and marketing campaigns whether there is anything that needs to be changed. Quarterly review of your all backups of your website to be assured of its prefect health. Yearly Task – Review any references in the current year. Company must review every webpage to check for content accuracy, grammar, relevancy and typos. Check all the email addresses to add the new ones and delete all emails that are not being used. Renew your website domain every year. If website design update is due it must be done. Every year company must review all the content and if needed new content must be added to make it more reliable. We can say website maintenance is a circle it has to be consistently done as ignoring any part of it can cause serious problem for the website health. It is an era of competition to stay in the competition it is important that website maintenance should be regularly done.

WordPress is an open source scrip so it’s just natural for a business or company to worry about its security as it is more prone to get attacked by a hacker.But before one thinks about securing WordPress it is must to know it.Wordpress is today most popular and very easy way to create and have a website. As well as blogs. Data shows that today more than 40% of websites has WordPress as its source.Nearly 1 out 4 websites is made with the help of WordPress. Few years back WordPress was used only for blogging but thanks to massive changes in its core code now a days it is easy to create any type of websites.If we talk of it in technical terms WordPress it is a content management system which is open source licensed under GPLv2.Wordpress is much convenient to use and modified by anyone for free. When we talk about WordPress it means self-hostedwordpress under wordpress.org which is simply best way to own your website as it is free.Every person or company owning a website must think about making their website secure from hackers.main question is what steps can be taken to secure ones websites, let us explore some tips – 1. To secure the website one can use lockdown feature as a security measure to counter the problem of Brute force attack.In this way whenever there is a hacking attempt with repetitive passwords the website gets automatically locked and one knows about this activity which is unauthorised. 2. One can use two factor authentication code like it can be regular password plus there can be secret code or characters or a question.Thisactivity makes sure only can open your website not anyone else. 3. Instead of using the user name for login use email ID as they hard to crack down.wordpress website user account uses unique email address so only a known person can open it. 4. Make ahabit to changeyour passwords frequently to provide security to your website.Create a unique password by including along with numbers,lower and upper case letters and include special letters to make it strong. 5. Wp-admin directory is crucial in WordPresswebsites so one can avoid any type of illegal login by putting a password in directory.One password can be at login page and second for admin directory to make it safe and secure. 6. Company can use SSL( secure socket layer) certificate to make admin directory more secure asit allows safe data transfer from server to browsers .this certificate is easy to get either purchase from a third party or one can check if your hosting company is giving you for free. 7. It is reality however safe your WordPress website is it always helps to take regular backup.havinga proper backup means one can restore the website any moment. 8. Wp-config.php file that hold the most important information about the installation of website is the most crucial file in root directory.One has to take measures to protect it so its simple move this file to more higher level as compared to your root directory 9. It is always best to have adequate protection from DDOS attack which are meant to spoil files but it is to crash the site altogether.normally these attck happen to big companies by cyber terrorists.sig up for Succuri or Cloudflare plans to create firewalls around website by guessing the bandwidth being used and blocking DDOS attack completely. Any person or business can make WordPress website secure by following these tips, be particular about website security from any hacker or illegal breakdown.

Most people confuse between web development and web design, but we have to understand the major difference between the two   is the part of web development that concern itself with the aesthetic looks of website and off course working efficiency. Web designers use various tools like Adobe Photoshop for creative layout of the visual elements chiefly to give users best experience. Web development use tools like HTML, CSS, PHP and various programming languages, to give good functionality to the website. Web developers are also many times known as programmers chiefly concerned themselves with the functionality aspect for this they use many type of programming languages to develop web pages, experience web developer sometime use content management system like WordPress or Joomla to give convenience to clients to keep their website updated. Web development is a comprehensive field that includes from programming to client liaison, content, security of network, configuration of web servers. Developing E-commerce websites means easiest to most complex task. Many times experience web developers can also go for web designing, but some web developers limit themselves to coding and writing mark-ups. We can say with assurity if a business or company want to register a steady growth besides a good web design a well-developed professional website is a bass or foundation of website. Though website development is increasingly becoming a crucial element for most websites, but most of the people till date don’t know the exact importance of web development. Do the ever increasing online business number of website on internet are increasing. But this is also harsh reality that most of them fail to engage the targeted customers because the website has been poorly developed. Let’s do through some reasons as to why web development is a foundation for website. Easy accessibility – A website that is developed using proper tools and processes, a well-developed website has excellent functionality that includes quick loading, easy navigation that attracts the user to your website and soon they become your loyal customers when they find every information and data easily available on the website. So in nutshell a well-developed website offers easy accessibility to the audience.  Easy to use or convenience – A website with ease to use or convenience is what makes it well developed. Particularly for a company to a service provider but even for product management if the user doesn’t find it easy to use they will leave the website. A website should not confuse the customers as today no one has the patience to bear with the slow loading and complex websites. Effective Digital marketing – If a company has got developed the website from professional web developers they can rest having complete faith on the working of their website. They can go for digital marketing in many social media to attract and communicate with their target audience. Successful companies are those who focus more on website development, we can compare website with a brochure if it is developed properly it will enhance company’s brand image. Source of trust – Properly developed website make users trust the companies or business, it provides convenience to audience to login to company’s website, to product page, for services buying or to ask any queries. To attract more customers besides a good design a website must be professionally developed.

Digital marketing is gaining popularity as compare to traditional methods of marketing as it is more convenient & easy to scale and in case of any deviation, measures can be taken to rectify the deviation, digital marketing is becoming a trend for the various opportunities it provides to most companies/ businesses plus it is cost effective. It is helpful for companies to attract relevant target audience and achieve more conversion and better revenue for companies. There are many digital marketing tools available today which when used accurately can solve many problems of marketing people. Let’s go through some popular digital marketing tools which will be used in 2019.  Optin monster – This is one of the most useful tool which is helpful in building email subscriber list used by many website owners & bloggers to build the subscription list. It makes task easy for the company people as it offers easy to use interface and creating email subscription list. Agora pulse – Agora pulse is a digital marketing tool which can manage all the social media accounts of company say like Facebook, Twitter, and LinkedIn. It helps company people to manage their post, scale their social media activities and to engage the audience with quizzes and competition. Tracker – It is a digital marketing tool that can be used for influencer marketing to find the influencers perfect for your company, analysis their social media profiles, their following and interests. As the influencers marketing is gaining popularity day by day so this tool will increasingly use by most companies to find the right influencers for them. Google keyword planner – This digital marketing tool is highly effective as it provides crucial help to company to find accurate keywords for their websites and can also be sure how these keywords will perform. This keyword planner is exactly good tool to choose right keywords to attract more audience to the website, so that company ranks well in search engines results. Feedly – Feedly is a wonderful content tool that helps a company to go through the content from any well-known blog and news site, subscribe to it. With the help of this tool company people can save and share any type of content from Feedly user interface. Google analytics – Google analytics is amazing digital marketing tool that will be used in this year and coming years. This tool offers access to varied reports containing user information like where they are coming, which marketing channels on the website are more productive in terms of leads, conversions, better sales & revenue. Brand 24 – Brand 24 helps marketing people monitor and tracking the keywords that are related to their business, it highlights company as a brand on social media, blog and forums. Zapier – Zapier is the best digital marketing tool that helps in automation of marketing task by connecting them together with much convenience. pCloud – pcloud is a cloud storage platform which can be used to store crucial file, information and documents. It is an effective way to secure your data and easily access any type of information anywhere & anytime. These are just few digital marketing tools as there is long list but it is up to the company to choose the accurate tools that suites them, so as to keep track of their digital marketing campaigns.