In this era of digitalisation every company/business has its own website with aim to attract users, engage them in an effective way to convert them to loyal customers. To attract users it is must to have a strong brand visibility on the internet. Ecommerce websites have increased offering convenience to shop from anywhere anytime, so to meet this demand most company/business plan for a good rank on search engines.
Number of people search for their favorite products, service or for any information on search engine specially google to get what they are looking for. Consumers are also interested to know latest brand information, new products launched, fresh news about services and many types of information .Not only customers but marketing people also keep a watchful eye on their competitor’s strategies.
Every marketer has to device strategies carefully and with patience as it takes time to improve ranking .one need consistent SEO strategies done in a planned way to get the desired results. Companies doing search engine optimization in an accurate way has a good rank, more users, better conversions, increased sales and revenue.
People who think organic ranking can be improved overnight are badly mistaken, it takes regular marketing efforts to maintain and improve the organic ranking to catch all opportunities available. Let us go through some tips to improve ranking on search engines.
- Identify the keyword you want to target – Research for the keywords carefully you will use as it will be a deciding factor whether SEO campaign will be a successful or not. Many business people make mistake of using non-buyer keywords or volume keywords only to realize later that traffic to website is irrelevant. Choose keywords that your relevant customer will likely to use while searching for any information about product or service. Keywords have to be precise if company wants to achieve its target of good ranks. Like instead of using web designing company choose webdesigning company in Chandigarh for good results.
- Plan an effective content strategy- Planning a good content strategy helps to enhance ranking organically, as per google such websites offer more value to the users. One has to understand content has to be relevant to the website otherwise irrelevant content can cause harm to company’s image. So winners funda is create attractive content and post it regularly. Content can be effectively used to communicate with group of customers and also for successful social media marketing. A good content marketing strategy can make connecting with customers more convenient as company can address their concerns, queries in a much better way.
- Concentrate on on-page optimization – Company targeting for good rank in search engines should do on-page optimization perfectly. In any SEO campaign on-page optimization has its own value. It’s better to have SEO friendly URL in every page of website include targeted keywords to get desired results, concentrate on outbound links that clearly means put links to websites with high domain authority. Using keyword accurately is a good thing but over stuffing it can negatively affect SEO campaigns.
- Attract good quality links – company has to be very careful about various websites linking to you because any one wrong or spammy link can get you heavy penalties from the Google.
- Performance must be monitored regularly – Planning for any strategy is a good thing but it needs a careful monitoring also. There are number of SEO audit and monitoring tools are available which helps companies to overall analyze the working of website and keywords in converting traffic.