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Content marketing today has evolved as almost all companies plan well for this to engage in a fruitful way with their targeted group of customers. Before we look for reason why well planned strategies of content marketing fail it is must to know what is its exact meaning. Content marketing is one popular form of marketing that concentrates on creation of creative relevant content and posting it regularly in websites and across social medias. The aim is to engage user in appositive manner converting them to loyal customers and generate more leads. Content marketing also enhances the brand power of company. Content marketing strategies though are always well planned but it is not an easy task so many times having inadequate knowledge about it is a reason for its failure. Though there is no set formula for a successful contentmarketing campaign but there are some ways to improve them. Let’s go through some reasons that are the main causes why some content marketing strategies fail— 1. Lack of proper strategies—As per the institute of Contentmanagement, 92% of marketing people understand the importance of content for their business. But only 46% of marketing people actually have a proper strategy for content marketing that is main cause for failure. For an effective strategy company must set benchmarks so that planning is done as per the set goals. If company people have not clearly defined what they want then the campaigns are likely to be a failure. 2. Irrelevant content—Content marketing is all about content but keep in mind relevancy matters. Most users want a content that can answer their query and solve their problem. If the content has no relevancy to company’s products or services then such content has no value for customers. Content should be simple, interesting, engaging, frequent, innovative and relevant. 3. Tracking the progress of campaigns—After setting goals it is very important to measure the progress whether it is going in right direction as planned. It helps companies to measure the diversion from targets and correct the problem if any at accurate time. Having a systematic plan and measuring at every stage is mandatory. Rectification done at right time and stage always bag result otherwise whole campaign will be a failure. 4. Making unrealistic plans—Content marketing is not a magic as it takes consistent efforts to achieve what you planned. But to make unrealistic expectations is a basic mistake that most marketing people commit. Content marketing should use to better SEO, increase traffic by engaging customers to have strong brand presence in Google ranking. Winning mantra is make realistic plans so that efforts can be done to achieve them. 5. One the silly mistakes is doing self promotion in the content as it can repel the customers from your website to your competitors. Content must always be as per the requirements of customers as he/she is king. 6. One of the worst mistake company does is making a rigid content marketing strategy.In this changing world everything is changing so company has to change the plans as per the trends. Marketing people has to be responsive to the feedback of customers. Most successful companies always prefer flexible content marketing strategy to have the success in their campaigns. Best thing is always to plans clearly, smartly and with flexibility to achieve your goals.

This is the digital era not only no. of users, but also companies/businesses they use these mediums to engage positively with their targeted group to increase their brand power. Digital marketing is a new trend to utilize various social media platforms to market their products & services. There are two options before the marketing people either to have their own digital marketing team or to get this task outsource from professionals agency. But the fact is that there is so many agencies that are in the arena question is that how to select good agency. Before selecting any agency for your digital marketing campaigns company must be sure what they exactly want to achieve. It is good to take all the digital marketing services like Web designing and developing, E-mail marketing, SMM, SEO, SEM, Online advertisement and Content marketing. To achieve the desired results it will be much better for business house to have a long relationship with digital marketing agency as frequently changing the agencies can harm the company’s digital campaigns. Hiring a digital marketing agency benefits a company because they get expertise of a professional team. There are many reasons to hire a good digital marketing agency. Focus on core business activities — By hiring a good agency company can always keep its focus on the important business activities as the marketing campaigns are handled efficiently by the agency. It saves lots of resources, time and manpower of the company as one can share the goals that are too be achieved and the time period. Its economical — Many companies compare the cost of in-house digital marketing team and professional agency the fact is surprising. These agencies are more economical and they also reduce companies cost in hiring trained employees. Expert and professional team — Hiring experts to deal with digital marketing campaigns is a daunting task for most small and medium businesses as it needs time and cost both. But taking the services from an outside agency one gets a team of experienced and professionals. Other benefit is that this team of experts has handled such type of digital campaigns in the past. Get innovative ideas — As these agencies have the necessary skills and tools to handle the various types of digital marketing campaigns company /business get new innovative ideas. These agencies are trained enough to access the companies earlier marketing campaigns with loopholes and then suggest some creative ideas to the company. These services can be measured accurately — This is one of the best reasons as to why a company should take the services of an outside agency because the work done by them can be measured. If the company finds some deviation from planned strategies rectification can be carried out in time. They know the latest digital marketing tools — Digital marketing field is continuously evolving so many different types of tools they come in trend. These agencies they have the knowledge about the latest tools that can produce the right results. It is difficult for small and medium businesses to inculcate the cost of using these tools. But a digital marketing agency already has these tools. Digital marketing is a slow, but a continuous process and it takes considerable time to achieve the planned goals. Donot choose an agency that promises you with miracles one should know it is a consistent task.

Today we are living in the era when most of the business companies have their presence on the internet, a good website design is an asset for the company.But the truth is that still till date number of websites are poorly designed the results are always too bad. A good design for the website is mandatory as the first impression when a customer opens the website will decide they will interact with company or not. Design and placement of elements on the website is no doubt a strenuous task but a visually attractive web design is not just about looks but it is more about using the right principle and elements by a web designer. These principle and rules are highly effective to arrange the various elements in a balanced way so that the website not only looks good but also works effectively. Let’s go through some important principles which every web designer always follow for a good working website 1. Principle of visual effect—Principle of visual effect is the one that is important as the human eye perceives an image or an object in an order. Technically speaking some parts of the websites are more important than the other ones so while designing website designer always plays more attention to the more important parts of like Amazon online shopping site makes Add to cart, call to action button much more prominent with the help of colours. It is always perfect to rank various elements of the website as per the goals or objectives of a company andprioritise the elements. 2. The principle of Hicks law—Another important principle in web design that tells us that with every additional choice is given time taken for decision making increases. Technically speaking giving more options on the website makes it too difficult for a user to arrive at a decision quickly. So for a better web design, it is must to reduce the choices that clearly means that distracting options be eliminated for a good user experience. It will be much better for a company with a large range of products to use filters for decision making to be more convenient. 3. The principle of Rule of thirds — This principle states that the images used in the websites can be imagined as divided into 9 equal parts of horizontal and vertical lines, most important element should be placed where the lines intersect each other. It is always much better to use more images than text as they convey the messages very effectively but following this rule certainly procure better results. 4. The principle of Gestalt Design Laws — This law states that the human eye first looks at the objects in totality before perceiving the individual part of a design.Technically this thing means that when a user log in to company’s website they see the website in totality before paying attention to other minute details like header, footer, menu or other elements. There are 6 laws in this principle. Law of Proximity Law of similarity Law of closer Law of Symmetry Law of common fate Law of continuity 5. Principle of negative Space — Principle of negative space also is also known as white spaces is the left out portions on the page like giving proper spacing between graphics,margins,columns,visuals and between lines. These left blank spaces is an important element in web designing  as it gives web page a clean  and creative look which is mandatory in communicating company’s message to its target audience. A web page with cluttered text and elements does not look much appealing. 6. Principle of Occam’s razor— This principle tells us that the simple web designs always look more creative as it conveys messages more effectively than the complex pages. But Occam’s razor is not only about looks only it is more about the working of website so a web designer should keep the functioning of site simplest as too many complications and confusions turns off the customer if he/she cannot perceive the message communicated by the company on the website.

Advancements in technology has allowed the business people to be active online to cater to the needs and wants of customers. Most business companies and people have online stores which sells many types of services and products making itcovenientforpeople to shop anywhere and anytime.digital revolution has changed the ways business is done making most business to flourish now a days and this new trend is going to see more growth in coming years. Online business has become more convenient and even an excellent option for exiting business and young entrepreneurs who are thinking of starting their own online venture.Onlinebusiness canbe started with even small investment as start-up costs are less as compared to tradition physical shops. One benefit of online business is it doesn’t have any restrictions of city,state or country that is usuallycase with physical store.Online business is profitable one particularly if person has a good attractive website and experience of concerened business.Though there is much competition online now a days so person must do research about the opportunitiesavailable in field person wants to do business. Let us go through some of the most flourishing and also profitable business today— 1. Blogging—Blogging is the top online business in chart so today this is indeed one of the best online business that a person can think off. To start a blogging online business one must have thorough knowledge about the latest trends and tactics of digital marketing.One can have a good website designed and get it hosted from a professional company.Person can make money by writing blogs,display of paid ads on website,doing affiliate marketing and writing paid reviews as well as posts. 2. Start your you tube channel—You tube also provides ample opportunities to people who have some talent as they can start their own channel on youtube.one can make videos about cookery, health improvement videos, astrology,tarot reading, and even good quotes.Top most you tube pewdipie earned more than 12 million dollars per years.So do not think if you have a talent for anything make a video and post it on youtube. 3. Design creative websites—If you are a web designer and tired of doing job for an employer then channelize your creativity and start your own work to offer the website designing professionally.With the advancement in technology more and more companies, business and online business need a website.So use your talents wisely toearn money from this highly innovative task. 4. This is a reality that many people hate to go to physical store every weekends to buy grocery for home.So that’s is a pretty nice idea to have an online grocery shop so that people can order their grocery needs while sitting at home or travelling means it is more convenient. 5. Give online tuitions on any subject-For people with teaching abilities it is also an excellent idea to start online tutorials on any subject in which you have specialisation. This one of the best flourishing online business as one doesn’t needs a physical class room and off course you save marketing cost also.One can join a website to give tutorials on ones favourite subject and if one has money own website for giving tutorials as well as coaching. 6. One can also start an ecommerce website to sell varied products online as making online buying is becoming trendier day by day.one can but products in bulk at low rates then sell it online with good profit. To sum, we can say there are today number of good online business ideas that can be started even with less investment.Only crucial thing one must have enough talent and expertise about business that a person want to start online, so have good online business ideas and plan accurately to achieve success.

NO doubt videos and images are much more effective but it would be wrong to think that blogging is out dated thing. This is only a misconception about blogging as the reality is that blogging is an important part of content marketing. Blogging has evolved a lot since its first time use in 1990, it was then used as platform to share a person views, thoughts, experiences or opinions. Today it has grown professionally as it is now a day’s incorporated in content marketing strategies by most companies and businesses. As it is quite easy and simple to launch a blog to connect with their targeted group of audience. The truth is that blogging is really worth, as trends of year 2018 and coming year shows it is going to be a crucial part.There are two data figures, firstis that if company has blog as part of their content marketing they have 434% better chances of getting a good rank on SERP.Secondly, business companies using blogging in their content strategy get 67% more leads. There are many reasons that most companies give importance to blogging— 1. Blogging remained popular in this year as around 52% of companies consider blogging highly crucial part of content marketing. Email marketing was second with 40%,then content marketing with 40%,followed by eBooks, webinars and video marketing got 30%. 2. Excellent for in depth material— No doubt videos have moreengagement power but the reality is when we need detailed information about any topic blogging is preferred. A company always uses blog when the content of article is to more than 2000 words. It can be used for information purpose with aim to have better communication with customers. 3. Blogs has credibility—Blogging has much more credibility than any other content form as it is the 5th most trustworthy source for getting any type of information online. Most companies use blogging to provide information about any topic of customer concern. It enhances the brand power of company differentiating it from competitors. 4. Improves websites SEO—One of the main benefits of blogging is that its improves the website’s SEo.Google has become more alert about the blogs of the company .if blogs are relevant to business, updated and new ones are added, it can benefit a website.Research data shows 75% of users search of content on first page of Google so to improve ranks one has to concentrate on blogging in an accurate way. 5. Company gets more inbound links—Companies that use blogging as part of their content marketing strategy get 97% of links to their websites. We can aptly say that good inbound links is like lifeline and currency as a company with good quality of links improves the rankings on search engines. 6. 55 % of the companies/businesses admit that blogging always deliver the desired results. Almost all bloggers see blogging as a good return on investment. 7. Blogs provides company better opportunity to have a lasting relations with the help of a comment section at the end of blog. Customers feedback benefits the company and also they can be asked to share the blog they like most. 8. Blogging is today far more effective than advertising, mostusers read blogs to have better information about company. 9. Blogging in these years has evolved much so companies providecreative, innovative and thorough written information to users. Customer is today more knowledgeable as they want innovative blogs with complete information. So blogging takes business people out of their comfort zone. Blogging today is inevitable part of content marketing strategy that companies cannot think of ignoring if they have to improve their ranks on search engine results.

In past few years, the trends are moving to the online stores and this growth has been beneficial to people who are doing the business. It has generated gainful employment for many people. Research data shows many businesses/companies with a good website has generated substantial amount of revenue. This online store has given consumer much more convenience to shop in the privacy of their homes/offices while travelling. As a result, e-commerce has increased over the years, as most companies consider as an important part of their business now. E-commerce website must provide all the solutions or help that a customer needs when he logs into the website. It’s all about giving a pleasant experience to users. E-commerce websites they have to be unique with better functions in their designs and sufficient graphics, payment options, shopping cart and other necessary information. It’s important for the company to hire a professional company for designing their E-commerce website because company online business depends upon effectiveness of their websites, A good web design has importance for E-commerce as the competition is severe and there are many companies who are targeting the customers. So a website must have all the necessary elements to attract and engage the customers for shopping. Tips for good E-commerce Website Design Companies must follow some tips for their E-commerce website to be effective enough to attract customers. Relevant content — Content is the lifeline of every website it has to relevant, meaningful and innovative particularly the home page. It is necessary if the company targeting for the good customer base and also a good rank in Google search results. Company has to provide complete information about their products & services on the website. Product specifications — E-commerce website should have the details of all the products with proper specifications. Though they should be short but easy to understand by users. Even for SEO purpose providing short and effective product descriptions is crucial. Accurate image description — E-commerce website has number of images and they should be accurately described. Use relevant keywords and descriptions that have meaning to be more effective. Loading speed — Even with a good content if the website take longer than 3 minutes to load data says customers will leave the website. So a website must take less time to load for this purpose content and images must not hinder the loading speed of website. Mobile-friendliness — E-commerce website has to be mobile friendly as majority of buying transactions are done through it. As per the Google instructions ranking in the search results is also determined on the basis of mobile friendly website. Convenient for customers — Website of online store must be convenient for the customers as this increase the chances of buying goods and services. If the website is easy to understand by a customer it will provide a good shopping experience to the users that increases the brand reputation of the company. Having a good E-commerce website take lot of resources and time so it is a costly affair. So it should be design keeping in view convenience of customers. Data shows 50% of the people they admit website design is the most crucial element in deciding the effectiveness of a company as a brand.

Importance of online reviews is increasing for most business/company as per the data nearly70% of customer behaviour is influenced by onlinereview.Whether customer is buying a product or service online reviews of different customers are paid attention. Even the Google ranks review sites at top position of search results so normally people read the review about different products. Today there are number of review sites like Yelp, trip advisor and Google +which are used by customers to leave reviews and many uses these reviews to decide about purchasing a product. As per the data collected by Moz nearly 72% of customers agree that their purchase decision is influenced by reviews. This underlines the importance of online review for business /companies so positive reviews can get better conversions. Research studies clearly shows trust of 88% of customers on online reviews and nearly75% of customers admit the importance of positive reviews. Business or companies can encourage the customer to leave a positive reviews. Many Restaurants and stores tempt the customers to leave a positive review online to get 10% discount.Though every business house does not offer discounts for positive reviews but still many companies use it to give a thrust to their business There are instances many times customers leave a negative review which is an indication of bad service .negative reviews can prove to be very destructive for business so it’s always best to solve the problem customer faced. It is important for company to improve their customer service and make sure that customer is satisfied .if a customer is not satisfied by product it is best to exchange the product to win the heart of customer. Online reviews are important for every business or company so let’s go through some reasons to see why they are so crucial— 1. Online reviews influence the buying decisions as nearly 88% of customers read as well trust these reviews. It is really astonishing that online reviews and recommendations have credibility for customers though they are written by strangers.Most business and companies give due importance to online reviews as it provides them marketing opportunity. 2. Companies who encourage online customer reviews on their websites stand better in organic search rankings. Every review on website about a product or service increases credibility of business that enhances the ranking in search results. 3. Even Google while considering ranks takes into account data from the online review sites like yelp and trip advisor. These review sites give reviews about business in totality rather than giving reviews about separate products. These reviews give a glimpse of whether customers are buying your products and what they have to say about your customer service. 4. Online reviews about a product or service can lead to more conversions. Reviews do not have to be all positive as such type of review makes customer suspicious. Reviews can be mixture of positive and negative also as it looks more natural to customer .negative or positive reviews must be honest but company must take care that negative reviews should not overpower positive reviews. 5. Importance of online reviews is day by day increasing as Google now gives due weightage to it in rankings. Online reviews are going to stay so the companies who are using them effectively are gaining a lot in terms of better visibility. Summing up we can say every company must have a function for reviews on their website to get good organic ranking and its benefits numbers of consumers while making a purchase.

Digital marketing is here to stay and it is important for marketing people to have a proper strategy to know that the marketing is going in right direction. Planning good strategies is very important to engage the targeted group of customers in a fruitful way. In this time of competition to stay ahead of competitors, it is imperative for company people to have well planned strategies. Planning must be done carefully after setting of goals so that the accurate strategies can be planned. Many times strategies fail as people confuse between strategies and tactics. A strategy is an action plan which is specially planned for achieving goals that are set for long term. So strategy is Concerned with what, why and where aspects. Whereas tactics is chiefly about how to achieve the strategies. In reality, strategy must always be given priority before tactics as putting tactics in first place can fail all your plans. Strategies only work well if there are good tactics used so both complement each other.Success mantra is that one needs both for excellent results both are crucial for a successful campaigns. Thought there are many strategies of digital marketing but the latest ones in trend that produce results are– 1. SEO—One of the most important strategy to consider is SEO though it is a bit challenging task due to changing Google algorithms. Having an expert in team that is well versed with the concepts and basics of digital marketing. Latest strategy that most companies use is HTTP format as it is sign for secure web sites. 2. Search engine marketing (SEM)—Search engine marketing is gaining popularity as a method to better ranks in Google using paid methods. Company must have an expert who has knowledge of SEM concepts. As per the company’s business and targeted customer, they can choose the type of ads like graphic ads, you tube video ads and ads in mobile apps.There are options of Facebook ads also which provides many types of customized opportunities to businesses. 3. Content marketing— Today content marketing is one of the most important strategy to engage with targeted group of audience. Companies as per their products and services create relevant, creative content. Content posting has to be a regular exercise but above all, it must be attractive enough to engage companies group of audience. Content today is king so one must stress on mobile marketing. 4. Responsive web designs— This strategy of digital marketing always produce result as Responsive websites adjust to the different types of screens. Google also prefers Responsive website while ranking them so this strategy is not the one to be ignored. Company has to be very sure that web site is Responsive to produce good results. 5. E-Mail marketing—This is one of the strategy that is used today by most companies-Mail marketing produce more leads and better conversions. This strategy is the most economical but its results are much more effective. 6. Influencer marketing—Hiring an influencer to do influencer marketing that certainly promotes the brand of company. Influencer person need not to be a celebrity or a VIP it can be a person that has number of followers and an excellent experience of promoting products. It is must for every company to measure and track the results of influencer marketing. To be successful companies must have well defined goals then strategies must be planned accordingly so that goals can be achieved.

Today we are living in the digital age when the internet users and most businesses /companies have web presence to have effective communications with their group of customers. Every company today has its own website but apart from being beautiful, it should have the capacity to engage users efficiently. Communication with the user must be productive enough to turn them into loyal customers to generate better revenue. Web design and development has to adopt perfect strategies as per the new trends of digital marketing to leave a forceful impact on users. Here comes the dependency of web design and development on strategies as they are like a road map which provides good guidance. To empower ones brand every company has to be sure that web developer and designer keep right strategies in mind in the course of designing a website. It is with the help of adopting accurate strategies that a website stays ahead of competition. We can go through the following strategies that are crucial for a website to move with changing trends— 1. Planning for a responsive web design—Today the mantra for success is web design should be responsive and only responsive web design is the real web design.Resposiveness means web design must be uniform on any type of screen used by users like laptop,tablet and mobile phone. Having a website that is responsive saves the company from making different website for varied screen. It is easy to update the website and also analysising its working becomes easy. 2. Going for software prototyping—Web designer before finalising the design can use software prototyping that means using sample or model to test the effectiveness of design and programs. Once everything is ok then the entire projects of web design can be finalised like code and all elements. This ensures that the final project is perfect as it saves time as well as money. 3. Working in team—it is always better to have a team of expert as every person can give accurate advice.A team should has web designers,developers,coding expert,ITspecialist, digital marketing experts, and server experts. All these experts when work together like a team the project of web developing is always a big success. 4 Customizing the apps— Every web developer and designer should customize the apps to suit the needs of particular client instead of using templates. It must be kept in mind to use ones creativity and uniqueness while finalising designs as template are too dull as well boring. 5 Testing the project for its validity—As the task of web development finishes it is always best to test the web design for its accuracy and for validity of other elements. Website should not only look attractive but relevancy to company’s brand and its functional effectiveness is mandatory. That should be checked before handing over the site to client so that it works as planned. 6. Planning a SEO friendly design and development— Developing a website that goes well with SEO part is must and it must be developed to perform well at most search engines. One can use HTML format for crucial portions, using relevant content and keywords, useing good quality links while developing and designing a website. Website has to be as per the SEO trends to target for a good rank in search engines. 7. During development phase of website it must be kept in mind that it should be GDPR compliant otherwise penalties for non compliant companies are severe.GDPR is the legal framework which states that how companies collect, store and use data. 8. It will be much better if web developer and designers while making a website choose the option of custom software development. It means designing software applications for a particular client as per their needs and requirement. One benefit of using this approach is that it is very flexible so changes can be done any time easily. 9 It is very crucial for web developer and designer to use the full stack java script allows them to be more versatile. Also, care should be taken to use the right devops tools for effective collaboration with end users.