Corporate

Social media is revolutionising our lives and business people also as it is being used now for variety purpose.It can be used for personal communication, sharing images and videos, for content marketing, customer support and branding. Social media today offers perfect opportunities to companies to communicate with their customers to build and enhance their brand power. Before one understand branding strategies it is must to know what is branding. Branding is marketing practice of creation of a name, symbol or design that differentiates it from product of competitors. Branding the product means giving a promise to your customer about what to expect from companies product and services. Branding strategy of company is concerned with how,what,where,when and to whom that clarifies the group of customers with whom company intends to communicate. Social medias and distribution channels are all part of branding strategy. Effective and consistent branding strategies adds good value to the products and services of company. Business /companies use different social medias like facebook, twitter, Instagram to name a few t execute their branding strategies. Let us go through some branding strategies that produce result for companies— Select the accurate media— Most important thing for company is to select the accurate social media as per the business of company. Though all social medias seems attractive but all are not perfectly fit for company. Main tough task is to choose the media that suits your company failing to do so can make company fall flat. For any company who is finding hard to opt for a particular media where their customers are active ne can take help of social media demographics. Use visual effects for better results— To get good result company must plan for visual branding that means using a peculiar colour scheme, using exactly same logo. Every logo,image or picture must be consistent on all social channels. If company has a social media marketing team then it is always best to create templates for graphics for a consistency in fonts,coloursand designs. Reflecting company’s culture— Brand personality of business or companymust be reflected in all social media posts. This also means having voice in social medias it is a method as to how company communicates with its customers. Company must reflect its culture as to what they are and what makes them special. Company must be very authentic in all its communications with its group of customers. Being consistence in posting—Consistency is required in posting content regularly as being irregular can certainly fail all your efforts. Posting content one a month or twice can make customer forget your company and brand.Now a day’s there is social media publishing and analytics tool available with the help of which company can determine the intervals at which posting should be done. Promoting company’s profile—Just creation of profile is not an ultimate exercise company must promote it also. It is a way to inform the customers about company and profiles on different social medias. It is a mistake to assume that our current customers know us so there is no need for any promotion. To achieve success in branding strategy company has to promote itself whenever and wherever possible by printing flyers and brochures as well linking it to the company’s website. Increasing engagement with customers— A good to get success in branding strategies on social medias is to engage and interact with your targeted group of customers frequently. Company must answer to all their queries on social media to build a trust, as ignoring this exercise can cost very dearly to company. Company should always build a relation between social media andbranding first instead of just sharing content and increasing followers. One must learn to make social media branding a priority to connect effectively with theircustomers. Winners funda is plan your branding strategies well to get success.

Business /companies today utilize social medias for Marketing purpose as out of various social medias Face book has emerged as the most powerful one from many years now. There is no  doubt about the benefits of Face book for individual user, small business and established business. Though face book  initially started as a platform to stay connected with family and friends but currently it has emerged as a most effective medium to market the company’s product ,business  and services. Today most companies companies /business have their face book page to stay connected to their targeted audience .It  is a part of marketing strategy  to attract more traffic with a motto to engage them in a fruitful way to convert them to loyal customers. Now a day’s face book is used frequently by companies as a marketing tool for both organic and paid marketing campaigns. That’s why  most businesses big or small use face book as a marketing tool to improve brand  image ,to interact with their target group, make customer aware of their products and services, convincing them about company’s credibility . An experienced Marketer has aptly remarked that large number of customers young and matured use face book so every company should use it as a marketing strategy. Let us see some of the clear benefits of using face book marketing for business— 1—Better exposure globally—face book is no doubt  ruling supreme among all social medias with over approx. 1.3 billion users  and around above 1.50 billion of people who actively use face book  on day to day basis. With the ever increasing users it is now a hot favourite among most business /companies who now a days have their own face  book page  to present their company as a brand among its target group. Face book ads today as a means of powerful marketing  is gaining popularity and is being actively used to engage the audience company is targeting. 2—To manage company’s reputation—Company’s also use face book  marketing to counter the negative propaganda  and criticism carried by their competitors. This powerful media is used to explain company’s stand by putting their clarifications, to address customers concerns and  asking the customers to share their views about the company, specially the loyal ones who always come up with positive comments about company product and services .nestle company used its face book page to counter negative campaign about its brand Maggie and with continuous efforts it gained success . 3—To build good relations—Most company executives of business houses have their face book profile in individual capacity which is used effectively to build better links with its customers. Numbers of face book users are increasing  and majority have their profile on face book so this media is being used by company officials in individual capacity  and also using the company pages to have healthy interactions with customers. This strategy works good in all condition like branding exciting products, launch of new products or change in existing products. 4—Low cost strategy—face book marketing is much more economical as compared to other social medias channels and this makes it too popular media for marketing purpose. Today small and medium businesses use conveniently face book as a marketing strategy due to its cost effectiveness. Even the big business houses before going for bigger marketing campaigns  go for trial marketing campaigns on facebook. 5—Customer support can be provided-most companies have their face book pages and customers often asks queries about a product or a clarification about a service which can be clarified by company officials by giving proper clarifications. This method is much better than writing letter individually  as face book interactions are very fast and quite effective. 6—To increase  the brand awareness-face book has indeed emerged as a powerful social media  with majority of company having their company’s page used to communicate with their customers. This company page is used to inform customers about their exciting range of products, services ,new launched products and any information updates about company .all these things increase brand awareness of company before its target group of customers. 7—Basic information can be shared—besides sharing information about its product and  services companies interact with its customers by giving important company information like appointment of new executives, opening of new offices, some social event campaigns that company is going to organise. Main purpose of company is to keep its customers informed about the company. To conclude face book is going to rule as a supreme media  among  the businesses and companies in the near future.

A good Website designed is certainly of crucial importance to attract the targeted group of customers to the site. There is a never ending list of things that should be kept in mind to make the website a success. In this time of competition creating just an average website is not the solution as there are so many aesthetically created websites nowadays. Competition is getting tougher day by day so to stay ahead among competitors website should be user-friendly. There are certain key elements that should always be followed as failing to comply with these elements can create a serious problem for the website and company. Each and every page of the website has to be creative as well unique but above all it should give users a memorable experience. There are crucial key elements that increase the functional aspect of the site which should always be followed Enough Spaces — First and the foremost important element of a good website is to have enough spacing and this is on trend these days. Now a days sites have more spaces between different elements it is always better to keep element close to each other with identical spaces. From a design point of view enough white spaces make the website easily readable than the crammed up elements without spaces. Easy to use navigation — Navigation of the website has to easier and simple to use, depending on the type of website 5-10 menus can be given in navigation but not more than that. If a company is targeting for a good user experience than the vest mantra will be to use a simple navigation. Easy to use navigation by a user is good as it means the user will stay on site and do more interactions. About us page — About us page is of primal importance for small companies to explain about the company though the big companies that are a household name don’t need it but still big and small companies use it as a normal practice. This page communicates company’s mission, vision and philosophy but for an effective about us page useless and to the point words as well information. Besides text photographs of products and team can be posted to convey information more efficiently. Contact information page — There are two options for contact information page either it can be in main navigation or it can contact us page with some additional information. This page displays the telephone and form of contact so the information given must be very clear and precise so that user finds it easier to contact company people for any information. Call to action or sign up button — Call to action or sign up button is to give company information and to gather the user information so techniques like bright colours with some contrast with some enough spaces would be just perfect. The company should make this form simple and easy to fill various information. To display different types of information contrast colours can be used like buy now, join, download, sign up free to make the process easier for the user. Search tool — Search tool is to find the older information or to search for new information by the user, this tool is of great importance so keep it simple and on the right side at the top corner where the user can easily locate and use it. Include eye catchy images — An eye catchy images attract the attention of user much better than text, so the company can use images of products or team of employees to engage the customer in a better way. But one line of cautions is that include only necessary images avoid using too much as it looks bad. A professional photographer can be hired to click and develop some good eye catchy images so that the user like the website.

It won’t be wrong to say that we are living in the internet era when most of the people browse websites for products, services and information. It is therefore mandatory for every company/business to make its website attractive and useful for the user. Creation and posting the right content as per brand and services of the company is necessary as it makes easy for the company to engage the users. A good, useful and informative content is certainly one of the best tools of the SEO. Content is the engine of the website so it is the quality of content that matters and it should able to reflect the company products services and ideology. We term a content as effective if it is able to charm the users reaching the website and induce them to buy the company products and services. Content is not just writing anything but it should have the power to communicate positively with the users by winning their hearts. An effective should have the quality to convert the users into potential customers so must be persuasive, informative, professional and bit aggressive enough to hold the users. A well-written content is just a good sales person which has the ability to convert the leads into sales. In present times competition is getting tougher so content can take on any form technical writing, BlogSpot, article writing and many more. There are many types of contents prevalent today which the companies/businesses’ are using effectively today. Let’s go through the variety of contents— 1. Blogs—Blogs or BlogSpot is a popular form of content that is usually a person’s opinion and short nearly up to 500 words. Blog content is often written around the keywords and written in a very casual style. It is gaining importance in company’s main marketing strategy as they are perfect when company target is to build up a good relation with its customers. But they should be consistent, regularly optimized, should be linked to the company’s content on the website. 2. Articles—Articles form of content is certainly not the writer’s opinion but surely has some portions from interviews and researches. It has usually more than 500 words means bit lengthy but the keyword inclusion is not mandatory. It stresses more on grammar and spelling and is objective as well as covers the topic from all sides. 3. Case Studies—This type of content contain the deep study of a particular example or any case to provide comprehensive knowledge and actionable information. Case studies are unique, can be shared, informative as it contains genuine data and they are effective when the company is following the straightforward model. It starts with a summary then the solution after the explanation of the solution as the best one. To make case studies interesting focus more on the question why and how. 4. White papers— This type of content is full of details and information so takes pretty long time. They usually have a summary at the top and in case lengthy it should be organized into a section with a table of content just at the start. White papers usually focus on a problem and on the perfect solutions. It is best when the company is focusing on the marketing strategy if its products and services. 5. Infographics—Infographics form of content is gaining popularity as the information is displayed with images which make it easy to understand by every user. They can be easily shared as it already has the backlink in it so the person sharing will also give valuable backlinks that every company needs. Though there are a variety of infographics but for good results company should use the simple one, easy to understand and yes infographics should a have a nice title. 6. Video—Don’t get surprised video is not a content form but it is still the important part of content marketing trends of past 2-3 years tells us that the videos are gaining popularity over the written content as it attracts and engages the user much more effectively than any other content form. Video particularly suits product content and student tutorials more and more user now prefer to watch a video than read the text content. They can be uploaded to youtube, used in content marketing, in social media campaigns or can be paired with blog posts for better results.

SEO is a dynamic and evolving field with every year new practices come in trend, the reason is quite obvious every company/business want to get a higher ranking search engines. Today Search Engine optimization (SEO) has become very crucial for the company to improve the ranking as well as the flow of users so understanding its true meaning of SEO and the opportunities it provides to the businesses. What is SEO? SEO to state precisely is a set of rules that are always followed by website owners for the optimization of their website to improve their ranking on search engines. It also helps to an extent to enhance the quality of a website by making it easier to navigate and used by the user. Importance of SEO—It is a time of severe competition so SEO marketing is gaining popularity as these days there is an increasing number of users who browse the website to find answers to their queries. SEO is gaining importance because Most users while searching on the search engines click on the first 5-6 website on the results page so to get a good rank it is must to adopt best SEO practices SEO is also about using the good practices that increase the functional aspect of the website so that the user gets the excellent experience. Most users trust search engine results so a website with a higher rank has more credibility. SEO practices are only used to increase the company ranking on Google but also on other social platforms like twitter, Facebook and yahoo. Good SEO practice help a company to stay ahead of the competition. Trends in the Year 2018 — As the year 2018 already is 4 months past marketers should use the latest foundation building SEO practices. It is time to avoid the black hat practices to avoid the Google penalties and focus more on white hat practices .let us see the best SEO practices 2018 in trend – Increasing the Link building Strategy — Data shows that the number of websites expanding their links has a higher rank in google. So this year foremost success mantra is built more links but concentrate more on the quality of links. Quality is always better than quantity when we talk about link building as the Google is getting strict with websites having a number of poor quality links and label them as spam. What’s out of trend—Last year Google issued a very strict warning to the website against the too much guest posting on the low credible sites. A website posting articles with spamming links will change the Google perception of the site affecting its rankings. What’s in trend—this year link building will gain increasing importance as the trends point out but certainly the good quality links. Better quality links are going to pay so linking the website with higher authority site is the mantra for winners. Companies should avoid quantity of links but yes quality matters, 1 good back link is much better than 100 low-quality links. The creation of relevant inbound and outbound links to the sites having credibility matters. Increase the reciprocal linking means links from company website to the good quality site and getting links from the good quality site to company’s website. The creation of creative useful content — Google has made its stance clear to bet a better rank as well as traffic creation of useful creative content that answers the user’s queries is a must. The year 2018 trends show that first page in search ranking is given to websites who are concentrating on user experience. Posting lots of poor quality content is thing of past. Website using best SEO practices but having low-quality content will not work this year. What’s out of trend—Treat content as the engine of the website so flooding your sites with poor quality content is going out of trend as Google is getting tougher with sites using out of trend contents. What’s in trend—this year trend favor that the website should have relevant, useful, informative content to the user, of excellent quality and off course credibility matters. So company’s investing in the good quality content is going to have a good rank and traffic both. Concentrate more on keywords — Keywords have always been important but this year they will hold a vital place in the SEO so using the right keywords and doubling the keywords already being in use is the latest trend. What’s out of trend—keyword stuffing is out of trend so forget about loading the website with too many keywords. This is a type of manipulation done to get good ranks but Google is going to penalize such sites. What’s in trend—trends this tear favour towards using keyword proximity, Keyword density, keyword frequency, keyword stemming to target for a better rank and traffic both. Companies can even set up keywords libraries and keep it updated to stay ahead of competitors.