Web designing is not new to technical people but in recent years it has touched new heights becoming an integral part of IT field. These days web designers use latest trendy tools to build creative, responsive and excellent working websites. Now a days whenever one talks about web designing many question strike the mind about its future, responsibilities,functions, tools used, basics of web design,its job profiles and job prospects. Let’s starts with future – Future of web design is very bright as number of websites have increased in recent years and in coming years they are going to scale a new height.Web designers will be need not only to create new websites but also to maintain and redesigning the old websites. Today there are number of online business that have got their websites created to be more visible to customers. There are lots of job opportunities available to web designers and there are ample opportunities for them to progress ahead in life. Responsibilities and Functions of Web Designers– Chief function of web designers is to design responsive websites that adjusts itself to varied screens. It is web designer’s duty to be particular about the technical and functional requirements while designing websites. Websites are today user friendly so web designer chief duty is to take care website should be user friendly and have catchy images. Other crucial function is to use good images while managing them aptly and also management of videos with an aim to keep loading time of website at the lowest. Testing of website after its completion in various browsers to have a final look and also to detect any error if any. Hosting the website so that it is visible on search engines for attracting users. Basics of Web Designing – Main aim of web designers is to use various tools as per the latest trends to create a good looking but efficient in working website. They have to be very proficient in using particular skills plus a developed aesthetic sense to create something unique.Every web designer has to have knowledge about – Graphic designing Designing of interface Total authority in using varied codes as well as software’s UI designing SEO task. They should have expertise and experience in web designing plus intellect to create creative solutions. Tools used in Web Designing– Though with time new tools are added so every web designer must be aware of new trends going on in industry. But many tools are always in demand like- HTML and CSS WYSIWYG editors like dream weavers,graphic editing like adobe workshop, knowledge of programming skills and flash. Job Profiles – Job profiles of web designers are – Front end developer Backend develop Web application developer Design and layout specialist UI designer Senior web analyst Web marketing analyser UX consultant and principle Front end developer works with design elements and graphics means client side means chiefly concerned with user experience. Back end developer –They normally deal with server side with specialisation in PHP,ruby,java,asp net,PERLand cold fusion. Job Prospects– Job prospects for a web designer are very bright and with experience as well as expertise they can get a good growth in career. Web designer with creativity can start their career — One can work as freelancer to work with one’s own convenience and comfort to work from home easily. After years of experience, web designer can hire other experts to open one’s own company but this decision must be taken after years of working experience because seniority counts. Fresher’s can join a job in IT industry as most companies recruit web designer to maintain the website work. With experience, web designer can offer coaching classes to students wishing to have a career in webdesign.

Link building is a crucial part of SEO campaigns done with an aim to increase the number as well as quality of inbound links to website.Main aim is always to improve the search engine ranking of website.We can say it is a process of getting hyperlinks or links from other websites that enhances the brand power of company which benefits in form of good rank in search engines. Links can be of many types— Editorial links–These links are naturally given by owner of other website to a website for quality content and marketing strategies. One cannot ask for such links Resource link — These hyperlinks to particular website are acquired due to its excellent content that has the power to attract more users. These links are very popular these days. Acquired links–These links are acquired by website owner by paying link .these are paid linking, link advertising and directory links. Reciprocal links — These links are done mutually between two websites to attract relevant traffic. Forum signature linking — These links are one of the best and fastest method to acquire inbound links for SEO purpose. Directory links — Website directories are list of links to website sorted into different categories. Website owners can submit their site to these directories fir free or on payment. Image linking –– It is a method to submit images and infographics to image directories to link them back to a specific URL. Everyone wants to know about link creation and it has four parts– Anchor or beginning–First part of link is known as anchor which is identified by ‘a’. This is an opening to link tag indicating the search engine about the link. Referred locations – It shows clearly the location where URL points and it is known by ‘herf’.if it starts with # it is indication of link leading to varied sections of same page. Visible part– Visible part is shown in blue ink and is underlined to indicate that it is a clickable link. Closure part–It is the fourth and final part that means that link is complete now. Benefits of quality backlinks— Builds brand authority – Linking to a website with high authority increases the brand authority of website because for more users if the website is link to a website with high credibility number of users on website also increase because now they start trusting website. Aids in brand building – Its true backlinks built the brand image of company, it’s because when the brand name of company is linked with website that has creative and innovative content every time user reads the content they associate it with your website. Attract more traffic – Research data shows nearly 40% of traffic is generated through search engines but we cannot rule out the importance of backlinks. When a company puts links to high quality credibility website. Relevant website of company receives better traffic. This means that such type of traffic is thoroughly related to website because they were referred to the website that means more chances of increasing sales. Generate new customers while maintaining old ones – Good quality backlinks not only help company to maintain existing customer but also attract the new customers. Besides search engines backlink offer an excellent medium for the potential customers to interact with the company with the help of clicking on the links. Even to increase the social media following company must use good quality backlinks. Helps in website promotion – Backlinks help in promoting the website, we can say that website to links back to your website is just like a good friend that introduces you to the new customers.

Content matters but relevancy of content rules the digital campaigns, today there is tons of material one can find on Google. Main question today is the relevancy of content to the company’s website as it is the quality content that differentiate a website from competitor’s website.One has to understand the fact that it is the creative content that brings more sales and revenue for company.All other elements offer a backend support like good design,visuals,videos but certainly, they cannot initiate the selling process.If company wants to attract the targeted group of audience then a creative but yes relevant content matters as it encourages the customers to take action. Though the content marketing has evolved over years but still many marketers pay more attention to the looks and design of website.Till today content marketers are paid less and even the delivered content is not checked for quality.But one crucial fact is that many digital marketers have started paying attention to the relevant and unique quality content.They now release the value of good quality content so hire good quality content writers to do justice to the job.One has to understand that investment done on content always pays off in form of good sales and better ROI. Though most people talk about content relevancy but few understand its real meaning as most content writers term good content as static writing with tough flairy word.Inreality, relevant content is more systematic and scientific but the concept of content relevancy must be clear. Content must be user oriented:–Content must be user oriented as every content is not relevant for all types of audience. Most people term relevancy in content as a static thing but the fact is that relevancy is dynamic. So to be effective it must respond to the needs and requirements of customer. Clearly understanding what user wants: — From SEO point of view, a successful content must understand the queries of user and it must be able to answer the queries successfully. Form a list of accurate keywords: — We can’t deny relevancy is all about user orientation it must engage the relevant audience to provide them information they are seeking. To create relevant content company should use long tail keywords that are specific their brand, low search volume and less competition. Start focusing on SEO:– After selecting keywords it time to go for SEO that means effective optimisation is using the accurate keywords at accurate places. All the website pages must target all the keywords. Use right keywords in Meta description: — Though Meta descriptions don’t directly affect SEO but they communicate efficiently with user to make website attractive to user. There must be relevancy of title, website URL and of course Meta description. Write catchy Meta descriptions:–Company must write a catchy Meta descriptions containing relevant keyword, but it is the style of Meta description that matters. Create an appealing summary: — Company must work smartly to write attractive summary to show the customer relevancy of the content to the website. A good summary proves the relevancy of website and content. Offer a clear solution to user problems: —Every user when log into a website there is some query or a problem and here content marketing works it must be able to answer the user query. Be consistent in content creation: — Content creation is not one time process good company is always keep on creating and posting relevant content. Content must be as per the current events and trends that are going on means it should be timeless. Create long content but stay relevant:– Content can be long or short but it must be relevant to company brand and services.

Social media is revolutionize the marketing trends with its many forms of communication is touching the lives of millions of consumers. Popular social media like Facebook, Instagram and WhatsApp are continuously adding new creative feature which helps marketing people to enhance their brand power. We are living in era when there is stiff competition so to stay ahead from competitors. It is must to be aware of social media marketing trends currently and in future and use latest technology as well as skills to get killer results. Year 2019 is here to stay it’s time to keep in pace with changing trends to make strategies for more leads and revenue. Let’s go through some top social media trends 2019. Text first to visual first – First powerful trend of this year is the move from creative textual content to live videos. Videos dominated the arena last year also, but this year data shows 80% of the content is going to be videos. Best example is YouTube which provides better chances to people by creating and posting innovative video content for their customers. This method produces fruitful results as majority of people love to watch videos. Arise of live videos – Live videos are going to dominate most social media channel which provides marketing people an opportunity to engage and strengthen the relationship between company as a brand and targeted group of customers. Big companies are already using live videos to engage their customers and building a feeling of trust. Customer is going to rule – It is a thing of past when the customers was not given due importance to customers as the marketing people use the sales strategies, but this year trend states customer is the king and companies every plan and strategy must be built around the customer. Only those brands will dominate the social media which will deliver exactly the same solutions that customer is demanding. Trust and transparency – Privacy and security of data was crucial debate last year. This year and coming years company will have to focus in building trust and transparency. But the communication will not be one way it is going to be two way means along with company customer voice also matters. Facebook is taking breach of privacy problem very seriously as it is coming with number of preventing measures to be more transparent while collecting data. Influencer marketing – Influencer marketing is gaining popularity as it is one of the best methods to attract customers. Big companies can use expensive influencers and small & medium size companies will use micro influencers due to the less budget they can spare. Customer service – Trend this year clearly states that companies has to give proper service to customer with the help of social media it is easy for the customers to locate their favorite brand. Marketing people they use more of artificial intelligence to provide automatic messages to customer query. Marketing people are going to use these trends for building long lasting relationship with customers on all social medias to increase their brand presence that means more leads, conversion and better revenue for companies.

Every Business today needs a creatively designed Responsive, helping in better conversions website.In recent years behaviour of customers has changed as most of them are adjusting fast to new digital technology. Gone are the days when it was era of telephones and customers would walk to physical stores to make the purchases. Digital revolution and internet has made the shopping much easier now it can be done while sitting at home or office as per one’s convenience. Data shows today more than 70 % of people never use telephone or telephone directory. More than 65% of customers today prefer to browse internet to make purchases. Speed at which internet users are increasing it is imperative for most business to have online presence. To be found online every business must have an attractive and excellent working website. In this digital era, every business manufacturing or service need a website to be noticed by their targeted group of customers. Let us go through some compelling reasons that prove it is necessary for businesses to have decent workable websites— 1. Having a website today is an important asset for marketing people because it is an effective way to communicate with their audience.Truth is that most customers will not accept any business without a website. Most users today spend approx 6 to 7 hours on mobile phone to find information, services and products. 2. People doing online purchases are increasing so it is time to have a good website to increase online presence. Strong brand presence of a business means more relevant audience and better conversions, so it pays to have a website. 3. Having a professional website is also a way to tell the customers about your business and company as a brand. Majority of user today use internet to find the business company in their locality. A website is the need of hour for every business house local or national or a mnc. 4. Having a website benefit a company or business as customer can do online shopping any time at any odd hours even. So a business or a company always stands benefitted by having a website, it gives around the clock access to consumers to make purchase for product or service. 5. Business house or a company with a website can easily communicate with their customers. Replying to their query becomes much convenient when you have a website. New products and service information can be put in website for the users to be aware of them. With a website, businesses can also use content marketing as an effective digital marketing strategy. 6. As compared to traditional mediums of marketing and advertising cost incurred in having a website is very less. But as compared to its cost its return on investment is great so website is necessity now a days. Most businesses use website to provide vital information about business as brand and also products as well as services.Busisness website now a days are an important marketing tool. 7. Business houses not only retain existing customers but also to attract the new ones. Having an online presence provides an opportunity to business to attract new customers to their website. It means increased sales and more revenue for business. 8. Having a website give a chance to business to know their customers and how many are logging to their websites. Today their tracking softwares available which provide useful information about customers to business. 9. Website once created has comparatively low maintenance costs but its benefits certainly outweigh its initial cost. Business people can pay more time to daily important tasks of business as with websites many task are easily manageable. 10. Having a website gives customers a chance to do easy and convenient shopping. Business people by maintaining website provides round the clock access to customer for doing online shopping. This is an competitive era and to survive in race every business must have an attractive website to engage their targeted audience in a fruitful way. Maintaining a website is a necessity today that no business can ignore.

An attractive and better functional website plays an important role in portraying company as a brand. It also provides business/company a platform to engage users telling them about their products and services. Aim is also to target for a good conversion rates to generate increased revenue for company. Process starts with decision to have website for business or company if they do not have one before. After the decision to have a website it is time to approach a professional website development agency for getting the task done. There are two types of alternates one is Customized website, second is Template design which can be created at a low budget. Trend today is to opt for customized website as there is lot of competition among companies so goal is always to stand differentiated.But it is always nice to know and compare the two– customized and template web design. What is template web design—Website template is a webpage that has been pre designed but customized images and content can be added to it. Many people make their websites using templates without taking the help of a professional web designer. Template for designing websites are used by many web designers to design websites at low cost for small business or personal websites. Let us go through the features of template web design — It takes less time to develop websites using templates. Cost of designing website is less. Template websites cannot be diffenciated much so many time there is possibility that your competitor is also using same template. Customization of website is very tough. Website may not be as per SEO guidelines. It may not works perfectly good for all browsers. Template website do not have a good support system. Content, images have to adjust to fit into fixed areas on template. These websites can be created without the knowledge of HTML/css coding. Customized websites—As the name clears these websites are developed as per the needs of a particular company or business. These websites are developed by an expert team to whom client clears the target audience,goals,looks and functional part of website. While developing these websites it is kept in mind to build a SEO friendly website. Customized website are developed by following certain rules so they are superior to template web design.These websites take a long time as every element is built from ground level and is as per the requirement of particular business /company. These websites are responsive so perform well in all search engines and multiple screens. Benefits of customized website— There are numerous benefits of customized websites that’s why they are preferred by most web designers and clients today— Customized website are always unique as they represent a business as a brand and are as per the needs of particular company. These websites are adaptable so changes can be carried out as per the needs. Customized websites always works perfectly on all browsers. These websites are designed as per the rules of search engines so perform well on all search engines. These website are built from base so take more time as well as cost while developing it. With coming of new technology carrying out changes are more convenient and also easy. Customized websites are built by a professional team so they are always technically supported. These websites are built by using organized codes so are searchengines friendly. Template web design are still in use and for small business, they offer a good solution. But when one talks about search engine friendliness and a differentiation from competitors then customized website are better than template. These websites are unique and as per the business of company so represent the brand image of any business in a more efficient manner as they are always unique.

E-commerce websites are becoming trendier as the user finds it more convenient to do online shopping .today most business and companies have online stores that are much different from physical stores. Website design of an e-commerce website has to attract and convenient to use particularly its product pages.Even small changes in this page can prove to be highly beneficial for company as it can increase conversion rates. Product page is normally ignored one where it should be made effective enough so that customer make the decision to purchase your product. In most web site attention is given to the checkout pages but reality is that customer makes his/her mind only with a good product page. It is through product page business /company information about product is given. In this page images of product can be added besides providing full information of product specifications and unique characteristics. There are many tips to improve product page for better conversion rates— 1. Displaying best quality images—One of the easy way to engage customer is to add images along with content but images must be of good quality and attractive. In e-commerce websites besides writing about product specifications, it is always good to add images along with so that they can assess about product clearly. Customers feels more confident when there are images that can clarify him/her about the product. 2. Adding statements about trust — Company must add the statement clearing the customers that their information is safe with them. For building, this trust company can use trust badges to convey the information of credibility they can have on company. Around 48% of customers agree that a trust badge helps them to decide whether to make purchases or not. 3. Adding customer reviews—Many companies add variety of information ignoring the fact that addition of customer reviews is much powerful and effective method to impress customers. Majority of customers believed in customer reviews posted on websites.Around75% of customers said positive review make them have a good perception about company. 4. Minimizing the mess—Customer spends few minutes on product page to make a mind for shopping so they are not in any mood to read tons of content.Ecommerce companies must keep in mind to lessen the clutter and distracting elements by putting more images as well as increasing white spaces. One good tip is to keep only necessary information on product page for better conversions. 5. Increasing loading speed—Data shows majority of customer want a website to get loaded in less than 2 seconds or say up to 3 second as after this period they will leave the site. An irritated customer with slower loading sites said they will never browse this website. One can lessen the unnecessary element, big loading files and too many images. Company must be very particular to check their site loading time if they want more conversions. 6. FAQs can be used to engage customers— It is the job of company people to provide every type of help and information to customer so that purchase can be initiated.FAQs can be added where company can put queries’ that customer can ask and then answer it. Making FAQs prominent on product page clarifies the customer’s benefits, as well as vital qualities of your product. Company must be very particular to answer any query put by any customer as delaying it can be hurdle in conversion rate. 7. Writing attractive product descriptions can help customers make a thought about purchase. Short and concise information about product can lead to more conversions. Summing up we can say product page has the better engagement power than any other element.Company must be very particular about product page as it is the base for better conversions.Keep the clutter of elements to minimum displaying the vital information about product to target for more conversions?

In this Digital era, every marketing person knows Videos are a craze now so they are included in marketing campaigns. Today an average business creates around 18 videos every month as 87% of the customers are of view that they prefer videos to written content.Trend of video will not slow down in near future instead it will show an uptrend.Approx. 88% of business are already using video marketing and plan to increase it. Videos are these preferred these days as they provide good opportunity to company to have better communication with their customers. It must be kept in mind that videos must be created new consistently instead of posting old videos. Company must have a proper video marketing to get excellent results in marketing campaigns. Among other digital marketing tools, Video marketing is most effective and result producing one. Following are the reasons why video marketing today is the best strategy with killer results— 1. Video increases the conversions—Video marketing has the power to impressive customer and encourage him/her for buying. Data shows that videos can increase the conversion rate by 80% as 74% of customers are of opinion that they bought a product after seeing its video. Its fact that our brain reacts to visuals in a much better way so company must make sure that they create nice videos of their products. Winner’s funda is to add increased number of videos in websites and different social media. 2. Video gives better ROI— Around 835 of business people are of view that videos are a good return on investment.Though video production need time and resources but today video making and editing is improving with the coming of new technology. In the videos, it is the content that matters as users get irritated by videos that do not properly explain the facts about product. To get killer result concentrate on content in videos as it matters. 3. Videos help in better rank in Google—Every user likes videos so spends more time on website that has good video content. This time spend by user on website can significantly enhance a company ’s rank so creative videos can help business in improve rank on Google.It must be taken care to regularly optimize the videos on website with attractive title and descriptions to get noticed.Videos must provide complete information to customers they are looking for so that they can make their mind for purchase. 4. Videos has better appealing power to mobile users—Research data shows that more than 90% of customers like to watch videos on their mobile. You tube data also shows that people watching videos on their mobiles are increasing. This increased number of mobile users it provides an opportunity to companies to post new fresh videos with interesting content regularly. 5. Video can explain a product in a better way— Video marketing is perfect when company is launching a product or a service. As more 98% of customers are of view they made their buying decision after watching videos of product.Nearly 45% of business use explainer videos on their homepage and most of them said they were impressive. There are many more benefits of video marketing so today it is becoming a killer strategy that produces desired results. But these videos must be creative so as to engage customer in a better way. To get desired results plan your video marketing well and post innovative videos with relevant content to achieve what you planned for.

We are living in the era of digitalization when each and every company has its presence on Social Media and Search engines where the main goal is to get a good ranking in Google search engine. Google also uses its various analytical tools to give ranking to various websites in search results. Many times some SEO experts use clever and dishonest ways/tactics to get a higher ranking with the help of Black hat SEO practices. In these technique main stress is laid on finding the loopholes in Google algorithms and exploit it to get good ranks, though the fact is that the traffic generated with these practices does not help a company in the long run as it is short lived and liable to be penalized by Google. Other SEO technique is White Hat SEO means to use a legitimate path by strictly adhering to the guidelines provided by Google, this approach is best as the procedures are properly followed through the results can be slow but they are long lasting. Nowadays Google is continuously improving its search engine algorithms to give the ranking on the basis of accurate SEO practices. The main motto of Google is to deliver the relevant interesting search results to the people. Let us go through some tips to get or improve rankings of websites 1. Uniqueness of contact — Most important tip is to create and post some useful, interesting, relevant and unique content, today content is used as a major marketing strategy. A good quality content makes all the difference as the Google and net users attach great importance to this aspect as nowadays most people love to watch videos and read good quality informative blogs. So main tip is write and post unique content to attract people. 2. Include a list of accurate keywords — inclusion of accurate keywords is of great importance as not every keyword can help you to get good rank in search engine, prepare a list of good relevant keyword visualising the most popular keywords used by people during searches after the list is prepared with the help of Google keyword planner check the traffic of each keyword then task becomes easy to include keywords with the highest traffic to get stunning results. 3. Content variation and repeating keywords — Though one can always take the help of tagging techniques but to get some stunning results create some unique content regularly and include relevant keywords in content 2-3 times. At the start of content inclusion of keywords makes sense for the longer content use keyword 4-5 times and use keyword splitting method to improve the ranking. 4. Use attention seeking Meta descriptions — Meta description is a short explanation of the content included in a webpage it can be of 320 words. Though in ranking their importance is secondary to the page title but an attractive Meta description means more user clicking it and they will certainly like to read the content for good results include targeted keywords. 5. Choose short URL name — Short URLs performance is much better than longer ones so while designing websites keep URL number to the bare minimum. Include targeted keywords in URL name putting them just close to the domain name for extraordinary results. 6. Keep a track of leads and visitors to your website — To improve the Search engine results it is must to keep a track of leads and visitors to the site which can be done with the help of Google webmasters. This tool is highly beneficial in telling company people as to how the site is functioning and what the shortcoming to be removed. One can also use Google analytical tools conveniently to keep track of visitors and change in search traffic. 7. Build good links with quality website — To get stunning results make a habit to build good links as besides catchy content and guest blogging putting links to the relevant but authoritative sites is must have keywords should always be included in the anchor text as building good quality but relevant links can improve chance to rank high in search engines.

We are living in era dominated by Social medias when number of users and businesses interact among themselves in an effective manner. If we talk of social media few years back there was les competition so need for any type of strategy was never felt. But in this year 2018, every company has to build an efficient strategy to enhance its brand value and engage with their customers in a better way. Social media strategy is the first and foremost task of every company/business before they start their social media campaigning.The changing trends on most social medias make it bit tough for companies to convey their message to the targeted customers. Targeting social media for marketing purpose is not an easy task every business must have resources like manpower, time, money and content.Many times strategies fail as companies create and throw content which is some time irrelevant. Planning for goals of company to be achieved must be cleared otherwise all strategies will be a futile effort. It is just like putting a horse before the cart goals are horses so build strategies as per the goals. There is a checklist of keys that that must be followed to get success in social media campaigns— 1. First key is checking the manpower and time resources that is mandatory to start and social media marketing. First question must be as to who will in company manage the social media campaigns and time has to be devoted.Best thing if a company do not have any expert and time to handle social media presence it is ok to hire a professional company to do the task. 2. Setting the realistic and clear goals is second key to success, if you are planning ambitiogious goals then don’t target social medias. Company must be very clear as to what they want to achieve from social media for the strategies to be effective. 3. Measuring the results from very beginning is important as every company must be aware of the deviation from the strategies, a good tracking system designed beforehand helps a company to be sure that they going in right direction as planned. 4. Company or business must be very clear of their customer they will be targeting on social medias. It is a planning that must be done before making any strategies for social media. One has to be about targeted group of audience and which social media they prefer to use. 5. Engaging in a fruitful way with customers is necessary and for that company must have a content strategy.Company people must know exactly what their group of customers want and their areas of interest. Just creating unnecessary content and throwing it can really irritate the customers. 6. It’s true that one must inculcate the habit of listening more then speaking. Even much before company start posting anything on social Medias it is must to listen what the targeted audience is talking about. There are many listening tools available now a days like Google alerts, Social mention .com, same point.com who can tell company about what and where people are saying. 7. Concentrating on right content is mandatory otherwise all strategies can fail. Content is the king of all SEO strategies but it must as per the need of audience you are targeting. For a creative content company must spare time, have necessary skills and resources to successfully start a page on social medias. Company to achieve success in social media marketing campaign must have goals, right strategies, perfect content and effective evaluation system to check the progress of their campaigns. Right planning and research is the way to success.