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Content marketing is here to stay and it is king because the relevant, interesting and fresh content has the power to engage the customers in effective way. It is a fact that content is indispensable thing for small business but the thing that matters is how to apply it to small business. Problem with small business is that they do not have much money and manpower resources plus tough competition. Data shows nearly 60% of small business owners do not pay much attention to content marketing where as companies using content properly get 6 times more conversion when compared to non-users. Before we move to the process of accurate content we should be very clear about what content marketing is. What is content marketing– It is mechanism to not only create but distribute using right channels to connect with existing customers and attracting new prospective customers? Content has to be based on needs and queries of target audience as well as it should be relevant, interesting and new. Small business who have website and internet presence must know they are already content marketing. Companies who are using content in any form know content marketing very well. Whereas small companies who are making proper strategies and plans after finalizing their goals carefully are on their way to become 100% content marketer. Content marketing strategy– Process of content marketing starts with planning definite strategy to build long lasting relationship with customers while enhancing the brand power of company. Let us analyze some of ways the content marketing strategies can be planned– Defining the core audience – Before planning for anything company must define its core audience,their age group, sex,tastes and preferences, income, purchasing habits.This crucial information helps company/business create content that has relevance to targeted audience and will be informative to them. Planning for goals to be achieved – Second most important thing is to define the goals that are to be achieved because content marketing strategy must be woven around targeted goals. Every small company /business has its specific goals like retaining existing customers, attracting new ones, for email marketing and enhancing brand power etc. Set the goals first then plan strategy to achieve it. Create and post consistently – Creating and posting creative content must be a continuous process though for small business everyday posting blogs is not easy task. It may not always be articles or blogs, short messages, piece of information,videos,infographics etc. or any form can be alternately posted for desired results. Take care of SEO – Content creation is not the end but every content created must include selected keywords so that your content is found on search engines. Firstly content must be created that is creative,relevant,informative and useful to customer group, then it has to SEO optimized. It is very important to select the right social media as per the content created to get best results choosing wrong social media can make your content fall flat. Tracking the success of posted content must be done as to how the targeted audience reacted to the content whether they liked the content or not.

Artificial intelligence is most talked about thing that is here to stay and will play a deciding role in the future of web development and design. Today there are many companies like wix, adobe and firedrop to name just a few that are using artificial intelligence professionally to make web design and development much easier. AI being the latest trend in digitalization is revolutionizing the internet world. Today artificial intelligence is using by many business houses to improve their production processes and other management strategies. Before we move to analyze role of AI in web design and development we should be very clear what artificial intelligence is.? Artificial intelligence term was first used in 1956. In computer language AI is also termed as machine intelligence that means intelligence by machines and this concept is just opposite to the natural intelligence displayed by human beings and animals. Today artificial intelligence is associated with machines that can do cognitive functions normally associated with human mind like learning and problem solving. Today from chess to automatic operating cars and content delivery networks all are examples of artificial intelligence. Artificial intelligence is of three types – Artificial narrow intelligence – An AI ability to imitate human intelligence which is limited to narrow parameters is known as ANI. Examples rankbrain by Google and Siri by Apple. Artificial general intelligence – when artificial intelligence is same as of human intelligence it is called AGI. Example world fastest supercomputer fujitsu built K. Artificial super intelligence – ASI is when machine intelligence bypasses the human mind. Research work is still going on artificial super intelligence. Benefits of AI 1. It is increasingly being used in banks and financial companies to handle the financial operation and offering customers customized best solutions. 2. AI is nowadays in medical field in creating personal healthcare assistance, for customer support and in research work. 3. AI is increasingly being used in heavy industries in form of Roberts transferring one place to other. 4. It is also used in managing employees record get accurate data for strategies and lead generations. 5. Air transport today cannot work without the help of AI. Most of the air controlling system in air transport works on artificial intelligence. 6. It is also being used in TV and computer games like super Mario. But today there are many games which work on artificial intelligence. Role of AI in web design and development Let analyze few examples where AI is being use today The Grid – With the advancement in digital technologies most business owners have their own websites to connect with their target group of customers. The grid used today in website development uses AI technology for deciding layout of elements on websites, color schemes and general layouts. Wix –with the help of artificial intelligence it becomes easier for web designers even with no coding experience by just putting the preferences and the rest work done by AI. But wix and grid in the future will increasingly use AI to fulfill the user expectation in effective way.  Fire drop – firedrop is other best example of AI backed website builder which uses concept of machine learning. Firedrop is not yet utilizing the power of artificial intelligence but in future it will take help of AI. Though the future is not exactly known to us but in the future it is 100% sure that AI will revolutionize the future web design and development.

In the process of web development and designing there are terms used in its front end and back end. Whereas front end development is chiefly concerned with looks that user sees but the backend development is all about nicely written codes for excellent functioning of the website. Before we move ahead to have a look at popular front end frameworks let us understand what is front end framework. These frameworks are also known as CSS frameworks and are packages of pre-written codes in files as well as folders.These frameworks offer a strong base with lots of flexibility to alter the final product.Front end frameworks include components like a grid to simplify varied design elements,many types of typography for different purposes, components like side panels, buttons and navigation bars that are normally prebuilt. Benefits of front end frameworks – It saves costly time so nowadays websites are created and launched in less time duration. Any type of additions is easier as these frameworks are flexible enough to carry any changes easily. As the codes are prewritten, very much tested and workable so no coding tensions. There is a number of front end frameworks which have its plus and minus as well as specified application.So one can choose the frameworks as per the need of the project,but these frameworks are quite flexible so a component can be taken from one framework and even can be mixed as per the convenience. Let us analyze some of the well-known front end frameworks – Bootstrap -Bootstrap is certainly the most wonderful tool that is the reason why most websites are working successfully. It won’t be wrong to say on the basis of its growing popularity that it is the leader of all frameworks in use today. Technically bootstrap though is not best as compared to other tools but its huge resources are equivalent to four front end frameworks. Foundation by Curb -Foundation is at number two and the most advanced responsive front end framework in the world.It is backed by powerful company Curb and has a strong framework so used by popular websites like Facebook,Mozilla, eBay, Yahoo and natural geographic channel to name just a few.Foundation is 100% professional tool with training facilities available it is easy to learn this framework and use it while web designing very conveniently. Semantic UI – It is one of the most wonderful front end frameworks which is based on natural language principle that makes it easy to read and understand.its innovative nature,clear cut logic and its clear conventions plus solid frameworks make it highly popular framework. Pure by Yahoo -Pure is a framework from yahoo which has a set of small CSS modules used in most projects.It is a lightweight framework quite adjustive can be used separately or in parts as per the needs.it is perfect in projects where the need is for particular components for that work. UIkit by YOOthemes -UIkit is a front end framework though not as popular as its competitors but is known for its superb functions and quality.It includes components that are easy to use and can be customized.This framework is used in WordPress themed websites as it has its own manual customized mechanism with a flexible approach. Stylus -This is a very stylish and highly expressive CSS language used chiefly in node.js applications. It is a free open source CSS framework that is gaining popularity as nearly 15000 web developers are using it with great ease.This framework has minimal requirements, is highly responsive and has a 12column grid system. Bulma is very convenient to learn and grasp for newcomers so they can learn it as well as used to customize the websites. Materialize – Materialize is based on Google material design specifications and is responsive front end frameworks today.This framework has a number of components that are ready to use as icons,forms,buttons and cards.it come in two versions standard one and other that can be run on sass,both can be used as per convenience.This framework is suited for beginners but contains a number of components and supports all devices. All these mentioned frameworks are equally good but if you are a beginner then Bootstrap is best for it is more convenient to use. Butan experienced developer who is already using bootstrap can try UIkit framework due to its advanced functions but it requires knowledge to use it thoroughly.

In this era of digitalisation every company/business has its own website with aim to attract users, engage them in an effective way to convert them to loyal customers. To attract users it is must to have a strong brand visibility on the internet. Ecommerce websites have increased offering convenience to shop from anywhere anytime, so to meet this demand most company/business plan for a good rank on search engines. Number of people search for their favorite products, service or for any information on search engine specially google to get what they are looking for. Consumers are also interested to know latest brand information, new products launched, fresh news about services and many types of information .Not only customers but marketing people also keep a watchful eye on their competitor’s strategies. Every marketer has to device strategies carefully and with patience as it takes time to improve ranking .one need consistent SEO strategies done in a planned way to get the desired results. Companies doing search engine optimization in an accurate way has a good rank, more users, better conversions, increased sales and revenue. People who think organic ranking can be improved overnight are badly mistaken, it takes regular marketing efforts to maintain and improve the organic ranking to catch all opportunities available. Let us go through some tips to improve ranking on search engines. Identify the keyword you want to target – Research for the keywords carefully you will use as it will be a deciding factor whether SEO campaign will be a successful or not. Many business people make mistake of using non-buyer keywords or volume keywords only to realize later that traffic to website is irrelevant. Choose keywords that your relevant customer will likely to use while searching for any information about product or service. Keywords have to be precise if company wants to achieve its target of good ranks. Like instead of using web designing company choose webdesigning company in Chandigarh for good results. Plan an effective content strategy- Planning a good content strategy helps to enhance ranking organically, as per google such websites offer more value to the users. One has to understand content has to be relevant to the website otherwise irrelevant content can cause harm to company’s image. So winners funda is create attractive content and post it regularly. Content can be effectively used to communicate with group of customers and also for successful social media marketing. A good content marketing strategy can make connecting with customers more convenient as company can address their concerns, queries in a much better way. Concentrate on on-page optimization – Company targeting for good rank in search engines should do on-page optimization perfectly. In any SEO campaign on-page optimization has its own value. It’s better to have SEO friendly URL in every page of website include targeted keywords to get desired results, concentrate on outbound links that clearly means put links to websites with high domain authority. Using keyword accurately is a good thing but over stuffing it can negatively affect SEO campaigns. Attract good quality links – company has to be very careful about various websites linking to you because any one wrong or spammy link can get you heavy penalties from the Google. Performance must be monitored regularly – Planning for any strategy is a good thing but it needs a careful monitoring also. There are number of SEO audit and monitoring tools are available which helps companies to overall analyze the working of website and keywords in converting traffic.

Digital marketing is the marketing of product and services with the help of digital technologies. Mainly using digital technologies like internet, phones, mobile phones, display advertising and other digital mediums. Digital marketing has evolved from 1990 to 2000 has changed the way most businesses and companies use these technologies for marketing in day to day life. Today digital platforms are integral part of everyday life marketing plans, online shopping is becoming trend so digital marketing campaigns are becoming more popular and efficient. Digital marketing methods today increasingly being used SEO, SEM, content marketing, content automation, influential marketing, E-commerce marketing, social media marketing, email direct marketing, display advertising etc. Digital marketing today is gaining popularity as a career, but the person must have in-depth knowledge of all SEO tools. All digital marketers use digital tools as no person has superpowers with which all the tough task can be done. These tools are effective as they make marketing work more easier and economical. Let’s go through some digital marketing tools – Moz – This is use by most digital marketing agency as it helps them manage digital campaigns with good results. Using Moz Pro or Moz local, company can track rankings, keep check on link building strategies and effectiveness of content marketing efforts. Google Analytics – Google analytics is one of the good gift from the popular giant Google. This tool helps in measuring the traffic to the website and every information about the website. Semrush – This tool is valuable as most digital marketers and companies use it today to keep a check and improve the website ranking. Marketing people with the help of this tool not only keep a check on website, but also keep an eye on competitors about their search engine rankings, backlinks and other total analysis. Hot suite – Hot Suite is gaining popularity because marketing people can manage their social media accounts effectively and on time. Charlie – Charlie is a tool which helps in managing customer relationship very well it benefit digital marketers to understand their relevant customers their likes and dislikes, what they are talking about company social media profiles and company as a brand. Canva – Canva is really wonderful tools as it can give eyecatchy images to the website. Today all digital marketers use this tool because it make and load customize size images much easier. Mail Chimp – All email campaigns are handled with the help of mail chimp. Today this tool is used by 8 million users and one of the most effective platforms that is easy to use irrespective of the experience of person. Oracle Maxymiser – Oracle Maxymiser is undoubtly one of the most superb tool that can test landing pages which are of crucial importance to website because of its capability to run various tests at the same moment makes it simply the best. Above mentioned tools they are just a tiny part as they are number of powerful digital marketing tools available as some of them are free while for some fees has to be paid. Whatever tool digital marketer use it is a reality that they provide you much more convenience to work.

Advancement in digital technology has increased number of websites and almost small to medium to large companies they are having their own websites. Every company/business who owns a website has a main aim to show their visibility as a brand to their targeted group of customers. Most companies plan to engage users or visitors to reach their website, but keywords have their own importance. Gone are the days when companies just use to stuff keywords on the website without understanding the relevance of each keyword for website, but today search engines, algorithm have become more tougher giving due importance to the use of relevant keywords. Companies who use keywords efficiently in their website communicate in an effective way with their audience so attract a better web traffic. What is Keyword Mapping? It is a process of placing relevant keywords on peculiar pages on the website through accurate keyword research, this activity is a part of on-page SEO allowing search engines to see the relevancy of particular web pages for the users. Companies who don’t realize the importance of mapping they are moving in darkness getting poor results on search engines. Process of Keyword Mapping Using keyword wisely on the website is known as keyword mapping in SEO industry. End goal – Keywords are the tools which people use while they do web searching for a company’s product and service, end goal of every company is to give important help to their customers to answer the queries they are looking for. No company should try to trick Google or search engines or try to manipulate the customers as it is not going to help them anyway. The ultimate goal of SEO campaign of companies must be to use the keywords in such a way so that Google get clear picture of website. Understand the concept – Aim of search engines is to offer relevant answers to the queries or keywords typed by users. Therefore main goal of any business is to offer all the information and data that Google wants to give it to users. All these things depends upon who the keywords are being used in the website. Basic thing is to master the concept while trying to keep particular keyword on particular page. It is a reality all the keywords together they make a beautiful picture about the company as a brand. Make your map – The third step is every company should make its own peculiar map and not look for keyword mapping of other websites. A proper keyword mapping helps to untie all parts and elements of the website in an efficient manner so they work like a team to get killer result for you. Define your page relevance clearly – After the keyword mapping is over every company has to clearly define the relevance and value of each page in the website. This exercise is very important because while ranking Google check the web pages and their utility for the users. Keyword research – There are many Google keyword planning tools are available that help marketing people find the relevant keyword to their website that must be targeted. Assign keywords to pages – after keyword research it’s time to place particular keyword to particular pages but don’t forget the relevancy. Many companies they think that this process of charting a keyword map for the website is a futile exercise but one has to understand get it very clearly when a company is targeting for good ranks on search engine every page on the website is looked by Google through a spy’s eye.

Domain name is an address of the website on the internet very much unique as a person phone number. There is an international address system which is known as DNS developed with a purpose that every computer’s connection to internet has its own address that is unique to every person. Suppose a company’s domain name is www.abccompany.com. DNS will view it as numbers like 123.456.789.10. These set of numbers is known as IP address full form Internet Protocol address. Instead of numbers domain system uses names as it is difficult for most people to remember different numbers as address location. Domain name has two levels top level and second level. Every domain name starts with www this is known as second level domain the part that follows this is top level domain. A user can reach the website by first typing sub domain that is www and then the domain. Sub domains can also be added to reach a particular page on the website. For example www.greatworkout.com/nutrition. It is interesting to know that only one person/company can have a particular domain name at a time. Suppose a person wants a particular domain but it has been already registered person has to search for another domain name. Top level domains .com is most popular and generic domain there can be domain on the country name also that normally use two letter country code like .uk for United Kingdom. There are so many other domain names that are popular like .net, .org, .biz, .info to name just a few. Many of these domain names has a purpose like .org is for organisations, .info for informational websites. Choosing a Domain Name Domain name is the address of website on internet and it tells a lot about type of website so domain name must be very short and as per the business or company. If a company is using many words in the domain name they can be separated using hipen. A long domain name without a hipen looks odd. If a company wants to have a particular domain name but if it is already registered company can try other alternate suffixes like mycompany.com is already registered the company can choose mycompany.org both will be treated as separate domain names. Registering a Domain  After choosing a domain name the company has to register it. It is the decision of the company people for how long they want to register it. It can be from 1-10 years. Company has to pay a definite fees to register a domain name, most people think they owned a domain name but the fact is that you simply register a domain name and not own it. It is crucial for the company to get the domain registered with the trustworthy company as registering a domain with the company that does not have much credibility there can be happenings when a client registered a particular domain name only to realize it later that this domain name has already being registered. Company/business must make sure that registration of the domain should be proper and they must have full access to domain with login and password. The final step is the hosting the website. Today there are many companies who do domain name registration and also host the websites but the fact is that whatever company you choose for website must have expertise and experience in the same line.

Digitalization has transformed and revolutionized the business transaction, customers, data and processes. Digitalization has a long journey of evolution that met with resistance from employees and concerned public of business. But today scenario has changed MNC’s/Companies has already resorted to digitalization even the small and medium firms have started recognizing the obvious benefits of digitalization. Search data shows that revolution in digitalization has helped them save 22% average costs in their spending’s and increase the revenue by approx. 26%. Today digitalization is a word most talked about and give thrills to most of the business people. Any form of business organization, manufacturing product or offering services they are well aware that if they have to compete efficiently with their competitors they have to digitally transform their operation and processes. Let us go through some beneficial sides of digitalization – 1.Improve visibility on the internet – This is one of the most important benefits of the digitalization that it increase the online visibility of company website , online stores, blogs, multiples the visibility of the company that increases the conversions, sales and better revenue for the company. For most companies today to remain visible is the mantra for the success. Thought the only change is shift from traditional forms of marketing to digital marketing. 2. Better communication with customers – This is the second most crucial benefit of digitalization it has helped marketing people find effective means of communicating with customers with the use of emails, apps, social medias and so many other attractive channels.  Company who have digitally transform themselves they engage with their targeted group of customer regularly to retain them and to attract new customers. Digital revolutions has proved once again customer is still the king and today all the marketing strategy of the company are oriented towards the users. 3. Effective decision making – With digitalization companies can manage their data and information effectively and this has helped them to take proactive decisions. Almost all the companies/businesses are taking help of digital tools to do the marketing and other processes in a more efficient way. 4. Better productivity and efficiency –Digitalization advancement has helped to perform their production process in a much more effective way that not only produce better quality product but has also helped the companies reduce the unnecessary cost involved. 5. Digitalization is innovation –Digital revolution has bought number of innovations that are positive, coming of new trends and technologies it has totally transform the way of conducting business today as compare to traditional means. 6. Better communication and teamwork – We cannot deny the fact that digitalization has helped in better teamwork and communication inside the companies which has resulted in better decision making and increase productivity while controlling the cost. 7. Better working conditions – Digital tools have improve the working conditions of the employees like flexible working hours, ability to work from home. Today we cannot think of any marketing campaign or business product or a service company that does not use these tools. It has also reduced the job turnover and retention of talented employees as most workforces today prefer business/company that has digitalized their entire processes. Digitalization is an exciting journey towards a better future and that also means increase responsibility for all of us. For business people who are already using digital tools are already benefiting and for those who are still using traditional methods it’s time to turn to digitalization.

Web hosting is a type of internet hosting services that helps people and companies/businesses to make the website accessible to users with the World Wide Web. Web host are the companies that provide space on a server owned or leased that can be used by clients also provide internet connectivity in a data center.  To host a website on the internet hosting company need to have their own computers or servers. Not all the companies have money and expertise to offer this service. Web hosting companies offer to users to host their website on their own servers without the need of any type of infrastructure and expertise.  Trust worthy and credible web hosting is important part of a creatively designed website. The most businesses today are aware that building a website is half the work, other crucial part is choosing the right hosting company for the business. Web hosting must be seen as an important investment and a foundation for the website as if the foundation is weak the building also won’t last long. What is Web Hosting? After the creation and designing of website is complete there are important files and data that must be stored safely in order to be accessible whenever it is needed. Normally web hosting company charge monthly fees to host company’s file, information and data secure in their servers. This collection of servers is known as data centers who have excellent power backups, accurate network connection and security measures, air conditioning, and every type of infrastructure that is needed. Company who provides the web hosting services also provide the services of server maintenance, updating softwares and hardware’s, any troubleshooting problems and 24*7 availability. Web Hosting can be of many types – Shared web hosting Reseller web hosting Virtual dedicated servers Dedicated hosting Manage hosting Colocation web hosting Cloud hosting Clustered hosting Gird hosting Benefits of Web Hosting High reliability and up time – Reliability and server uptimeavailability of website anywhere and anytime company needs it. Almost all the hosting companies they abide by the rules of 99.9% uptime. So before a company slash business choose a web hosting service provider they must make sure their uptime policy because they must have the access to website whenever they need it. Bandwidth and storage –bandwidth clearly means traffic and number of page views a website can handle every month. While taking a service of web hosting service provider company must make sure that they receive unlimited bandwidth. Second thing is storage and every company has different requirement for storage if a company is storing videos, data, content they need more storage system. Good customer support – Before taking services of any hosting provider business/company must make sure that their customer support services are excellent. Many times their will be emergency issues any problem in website web hosting provider must provide company accurate support. Clear pricing – Company must discuss with the service provider what prices they are going to charge for the services company is taking. It is always best to choose a hosting company that has clear pricing policy and no hidden charges. While choosing a hosting provider company must choose a provider of excellent quality that has trust and credibility in the market as the company is investing time and money both. So choosing poor quality host can tarnish the image of website and company both.

PPC full form Pay per click is a very effective and result oriented marketing strategy that can generate revenue for the business in big amounts. PPC is today used by many companies with an aim to target for increased ROI.Most companies often design theirPPCcampaigns without clearly grasping the process that leads to campaigns falling flat. How it works – In the process of PPC,there are basically three parties Advertisers,Middle man and Publishers.Companies and business to promote their products by advertising on the PPC network like AdWords,bing ads,ads on Facebook to name just a few channels.pay per click derives the name as when a visitors clucks the ads money us charged by the network.Amount to paid in PPC depends mainly on targeted keyword and competition amount can be small or big.As there are less number of advertising spaces are available on Google home page and if the advertisers are more in number competing for the same keywords prices will definitely be high.Then bidding takes places to decide who will bag the chances to advertise. What is the process of PPC It is a process where a company who advertise has to pay an amounteverytimethe user clicks their ads. PPC, therefore, is to pay a fee to attract users to the website of the company instead of organically earning them.One of the most popular forms of PPC is advertising on search engines and companies normally make a bid to place their ads on search engine links that are sponsored.Well planned PPC campaigns generate good ROI, the process starts with to select accurate keyword after proper research and organize all right keywords into campaigns plus ad groups.After this company sets up landing pages for PPC campaigns fully optimized to target for excellent conversions.Companies who design and plan their PPC campaigns cautiously are charged less by search engines as a way of reward. Understanding the working of Google ads – Google ads earlier known as Google AdWords is the most popular advertising method for PPC around the globe.This platform helps business people advertise for their products and service on a google search engine as well as all properties under Google.This Google ad platform works on PPC model that is based on bidding on right keywords and after ad placement paying for each click,the user makes.There are two methods Google uses to choose a few winner companies first is CPC bid means the highest amount advertiser is paying. Second is score quality wise that is relevant plus the quality of keywords,click rate of website and landing pages quality and relevancy.This ad ranking system of Google is wonderful that gives an opportunity for advertisers to bid for keywords to suit their budget. PPC ads are very famous on Google as it is a well-known search engine that has huge traffic so can give good benefits to an advertiser in the form of better conversions and ROI.To be successful in PPC ads company must choose accurate keywords,quality of landing pages plus a high score quality wise. Managing PPC campaigns – Company should manage their PPC campaigns successfully to get the aimed benefits.To manage these campaigns company must – Research and use relevant long tail keywords as per the business. Negative keywords must be avoided at all cost as they waste time and money both The company can split the ad groups into smaller concise groups for better CTR and improve the quality score. The company can skip costly and low performing keywords. Lastly, improve landing pages for a better user experience.