Corporate

Website today are multiplying a great speed because almost all companies, business people, young entrepreneurs wont to have their online presence due to the advancement in the internet, no of users in every year has been increasing. Any company or business depends solely on the better engagement of user, more conversions means better sales and increase revenue for the company. Thatswhy everyone pays so handsomely to the web designers not only for the looks of the website but for its functional aspects. Web designing is not only about putting good pictures or videos or adding vibrant colors, but it is also about how a website functions. It affects the SEO ranking of the company as user perception about the company as a brand influences the buying behavior of the user, so we cannot rule out good web design and layout directly influences the visibility of the company on search engines. Most people still think that web design is all about choosing color scheme on the website but it’s only a part the most crucial thing is the loading speed of the website. Data shows the majority of visitors will leave the website if it takesmore than 3 seconds and it costs up company approx. 9000$ per minute if the website is unavailable means it has a hosting problem. Key Elements of Modern Web Design – Every web Designer knows this fact that behind a good web design is important key elements or components which are accepted as a base. Let go through some of the crucial elements of web design. Vibrant color scheme – The first crucial element of web design is using the right combination of color schemes and the use of vibrant colors makes the website more attractive. But it’s not only that a web designer should use too many vibrant colors because it looks so distracting to eyes. So it is the accurate use of primary and secondary colors that brings magic to the website. For example of apple and Amazon website wherein the background, one color is used either black or white and one major color that can be silver, yellow and blue. Accurate white spaces – White space is a term used in web design, not for the white color it denotes empty spaces on the website different elements. White spaces provide a cleaner look at the web design that attracts the attention of visitors and looks better organized. Effective backend coding – every web designers understand these elements very clearly because it is the backend coding that matters and affects loading time, various functions and effective navigation. When a user logs into the website it is not the looks but the functional aspects of the website that make the better conversion. User-oriented design –This element of web design clearly states that a website should be user-friendly first and then search engine friendly to target for better ranking on search engines. Google is very smart it can always make out that company website is not user-friendly. SEO boosting elements – Every website is designed on the basic elements that it must improve search engine optimization of the website. There are design tricks like using Meta tags, title tags, heading tags H1 and HTML coding that helps a website in securing good rank on search engines. All these elements are the foundation stone of the web design if the foundation is strong and healthy the building (website will function excellently producing killer results.

Search Engine Optimization is process of affecting the visibility of your website in search engines by way of organic searches not paid one. Main aim is always to get higher and frequent ranks on most search results to attract relevant customers to website. Most people think of SEO in terms of keywords only but it may be noticed that there are other factors also that matters. Having an attractive is not enough as it must be able to connect with user through its interactive content. Most thing that matters is the user experience that must be excellent for good conversions. Google while ranking website only see the relevance of keywords on pages but also the time user normally spend on Web Pages but also bounce rates, broken links, pages viewed, inbound and out bound links. To target for good ranks in search results company has to use right keywords but that is half story other half is user friendliness of website. To improve the ranks company must know that provides high rank to those website that are user friendly,better engagement power, average time spend and repeated visit. Let’s go through some tips that can besides increasing usability enhance SEO ranking— 1. First tip is to be particular about the relevant content on website as user then will stay for some time to go through the information. Though content of 2000 to 2500 words is appropriate to aim for good ranks but inclusion of right keywords, getting more out bound links is must to encourage user to read your information. Users bookmarking your content provides a good chance to better ranks. 2. Second tip is to keep the loading speed of website to the minimum as it is factor that is seen in Google ranking algorithm. Data shows users will wait only for 3 to4 seconds for website to load if more time is being taken they will leave the website. This increases the bounce rates reducing the page viewed all these things can really tarnish the company’s image. Company can reduce the size of images, plugins and minimizing redirects. 3. Posting relevant content is not enough thing but more important is to keep updating it as users normally visit website in search of new content. To improve ranks company know the fact that Google loves the new content so chances of enhanced ranking increases. 4. Company targeting for higher ranks must make their website link worthy that means links must be relevant.Instead of just putting click here links one can use descriptive links and link them with keywords.This exercise improves the chances for getting good ranks on search engines. 5. One can use alt tags or alternative text to explain your visuals so as to make it easy for search engines to locate your pages specially for screen readers and who use text only browsers. 6. Company can install Google analytics, Google search consoles to keep track of your website progress. 7. Keep on doing Keyword researches so as to select and use phrases that go perfectly with your website, it can help you to get a better rank. 8. Use attractive title tags to inform user about your website and keywords must be included in it particularly those which user use. 9. Be sure to build web page with HTML header tags as they are more than just style it can really help company to target for a good rank. 10. Duplicate and irrelevant content can really irritate user and also Google so better avoid it or forget about good ranks in search engines. Company must keep one fact in mind taking all steps to improve SEO takes time and consistent efforts plus lots of dedication so for a good rank use Effective SEO techniques after planning for the goals to be achieved.

Web development and designing is must the first phase because the task doesn’t end here as website has to be maintained on regular basis just like our body, car and house. Most non-technical people confuse website maintenance with correcting the errors, but it is more than that. In website maintenance visual appearance, adding new system and updates with time, inclusion of new relevant content is all must has. Website of a company represents the business or company as a brand which must be continuously updated for the company to stay ahead in competition. It is equally important to big and small businesses. A properly maintained website adds value to the company’s product or services being perceived by the customers. Website maintenance is not only to solve issues and mistakes, but also to keep website healthy, attractive enough to engage customers to improve the SEO campaigns and also Google ranking. List of website maintenance task that must be done regularly some weekly, monthly, quarterly and annually. Weekly Task – Make sure all web pages are loading without any problem. Take backups regularly and store them. Regularly updates software and plugins. Make sure all forms are running accurately. Removing the spamming comments from pages and posts. Checking broken links. Searching for 404 errors and correcting them. Creating and posting relevant content to attract traffic. Monthly Task – Checking the loading speed of website and analyze what are the factors responsible for it. Do security scans every month to be absolutely sure everything in its place. Analyzing website statistics every month and comparing it with last month figure. Go through with the content and blog on the website to check if there is need for updation. Quarterly Task – Every quarterly company must get the website design and structure reviewed is there anything for improvement. Graphic and images need to be reviewed as they should be regularly updated. Checking SEO, Meta titles as well as descriptions to be 100% sure of their effectiveness. Quarterly testing of all popups, forms and call to action. Reviewing of work load is important part of website maintenance to see what can be automated. Check website on various devices and browsers to be sure that it is displaying accurately. Quarterly reviewing of advertisement and marketing campaigns whether there is anything that needs to be changed. Quarterly review of your all backups of your website to be assured of its prefect health. Yearly Task – Review any references in the current year. Company must review every webpage to check for content accuracy, grammar, relevancy and typos. Check all the email addresses to add the new ones and delete all emails that are not being used. Renew your website domain every year. If website design update is due it must be done. Every year company must review all the content and if needed new content must be added to make it more reliable. We can say website maintenance is a circle it has to be consistently done as ignoring any part of it can cause serious problem for the website health. It is an era of competition to stay in the competition it is important that website maintenance should be regularly done.

WordPress is an open source scrip so it’s just natural for a business or company to worry about its security as it is more prone to get attacked by a hacker.But before one thinks about securing WordPress it is must to know it.Wordpress is today most popular and very easy way to create and have a website. As well as blogs. Data shows that today more than 40% of websites has WordPress as its source.Nearly 1 out 4 websites is made with the help of WordPress. Few years back WordPress was used only for blogging but thanks to massive changes in its core code now a days it is easy to create any type of websites.If we talk of it in technical terms WordPress it is a content management system which is open source licensed under GPLv2.Wordpress is much convenient to use and modified by anyone for free. When we talk about WordPress it means self-hostedwordpress under wordpress.org which is simply best way to own your website as it is free.Every person or company owning a website must think about making their website secure from hackers.main question is what steps can be taken to secure ones websites, let us explore some tips – 1. To secure the website one can use lockdown feature as a security measure to counter the problem of Brute force attack.In this way whenever there is a hacking attempt with repetitive passwords the website gets automatically locked and one knows about this activity which is unauthorised. 2. One can use two factor authentication code like it can be regular password plus there can be secret code or characters or a question.Thisactivity makes sure only can open your website not anyone else. 3. Instead of using the user name for login use email ID as they hard to crack down.wordpress website user account uses unique email address so only a known person can open it. 4. Make ahabit to changeyour passwords frequently to provide security to your website.Create a unique password by including along with numbers,lower and upper case letters and include special letters to make it strong. 5. Wp-admin directory is crucial in WordPresswebsites so one can avoid any type of illegal login by putting a password in directory.One password can be at login page and second for admin directory to make it safe and secure. 6. Company can use SSL( secure socket layer) certificate to make admin directory more secure asit allows safe data transfer from server to browsers .this certificate is easy to get either purchase from a third party or one can check if your hosting company is giving you for free. 7. It is reality however safe your WordPress website is it always helps to take regular backup.havinga proper backup means one can restore the website any moment. 8. Wp-config.php file that hold the most important information about the installation of website is the most crucial file in root directory.One has to take measures to protect it so its simple move this file to more higher level as compared to your root directory 9. It is always best to have adequate protection from DDOS attack which are meant to spoil files but it is to crash the site altogether.normally these attck happen to big companies by cyber terrorists.sig up for Succuri or Cloudflare plans to create firewalls around website by guessing the bandwidth being used and blocking DDOS attack completely. Any person or business can make WordPress website secure by following these tips, be particular about website security from any hacker or illegal breakdown.

Most people confuse between web development and web design, but we have to understand the major difference between the two   is the part of web development that concern itself with the aesthetic looks of website and off course working efficiency. Web designers use various tools like Adobe Photoshop for creative layout of the visual elements chiefly to give users best experience. Web development use tools like HTML, CSS, PHP and various programming languages, to give good functionality to the website. Web developers are also many times known as programmers chiefly concerned themselves with the functionality aspect for this they use many type of programming languages to develop web pages, experience web developer sometime use content management system like WordPress or Joomla to give convenience to clients to keep their website updated. Web development is a comprehensive field that includes from programming to client liaison, content, security of network, configuration of web servers. Developing E-commerce websites means easiest to most complex task. Many times experience web developers can also go for web designing, but some web developers limit themselves to coding and writing mark-ups. We can say with assurity if a business or company want to register a steady growth besides a good web design a well-developed professional website is a bass or foundation of website. Though website development is increasingly becoming a crucial element for most websites, but most of the people till date don’t know the exact importance of web development. Do the ever increasing online business number of website on internet are increasing. But this is also harsh reality that most of them fail to engage the targeted customers because the website has been poorly developed. Let’s do through some reasons as to why web development is a foundation for website. Easy accessibility – A website that is developed using proper tools and processes, a well-developed website has excellent functionality that includes quick loading, easy navigation that attracts the user to your website and soon they become your loyal customers when they find every information and data easily available on the website. So in nutshell a well-developed website offers easy accessibility to the audience.  Easy to use or convenience – A website with ease to use or convenience is what makes it well developed. Particularly for a company to a service provider but even for product management if the user doesn’t find it easy to use they will leave the website. A website should not confuse the customers as today no one has the patience to bear with the slow loading and complex websites. Effective Digital marketing – If a company has got developed the website from professional web developers they can rest having complete faith on the working of their website. They can go for digital marketing in many social media to attract and communicate with their target audience. Successful companies are those who focus more on website development, we can compare website with a brochure if it is developed properly it will enhance company’s brand image. Source of trust – Properly developed website make users trust the companies or business, it provides convenience to audience to login to company’s website, to product page, for services buying or to ask any queries. To attract more customers besides a good design a website must be professionally developed.

Digital marketing is gaining popularity as compare to traditional methods of marketing as it is more convenient & easy to scale and in case of any deviation, measures can be taken to rectify the deviation, digital marketing is becoming a trend for the various opportunities it provides to most companies/ businesses plus it is cost effective. It is helpful for companies to attract relevant target audience and achieve more conversion and better revenue for companies. There are many digital marketing tools available today which when used accurately can solve many problems of marketing people. Let’s go through some popular digital marketing tools which will be used in 2019.  Optin monster – This is one of the most useful tool which is helpful in building email subscriber list used by many website owners & bloggers to build the subscription list. It makes task easy for the company people as it offers easy to use interface and creating email subscription list. Agora pulse – Agora pulse is a digital marketing tool which can manage all the social media accounts of company say like Facebook, Twitter, and LinkedIn. It helps company people to manage their post, scale their social media activities and to engage the audience with quizzes and competition. Tracker – It is a digital marketing tool that can be used for influencer marketing to find the influencers perfect for your company, analysis their social media profiles, their following and interests. As the influencers marketing is gaining popularity day by day so this tool will increasingly use by most companies to find the right influencers for them. Google keyword planner – This digital marketing tool is highly effective as it provides crucial help to company to find accurate keywords for their websites and can also be sure how these keywords will perform. This keyword planner is exactly good tool to choose right keywords to attract more audience to the website, so that company ranks well in search engines results. Feedly – Feedly is a wonderful content tool that helps a company to go through the content from any well-known blog and news site, subscribe to it. With the help of this tool company people can save and share any type of content from Feedly user interface. Google analytics – Google analytics is amazing digital marketing tool that will be used in this year and coming years. This tool offers access to varied reports containing user information like where they are coming, which marketing channels on the website are more productive in terms of leads, conversions, better sales & revenue. Brand 24 – Brand 24 helps marketing people monitor and tracking the keywords that are related to their business, it highlights company as a brand on social media, blog and forums. Zapier – Zapier is the best digital marketing tool that helps in automation of marketing task by connecting them together with much convenience. pCloud – pcloud is a cloud storage platform which can be used to store crucial file, information and documents. It is an effective way to secure your data and easily access any type of information anywhere & anytime. These are just few digital marketing tools as there is long list but it is up to the company to choose the accurate tools that suites them, so as to keep track of their digital marketing campaigns.

Web designing is not new to technical people but in recent years it has touched new heights becoming an integral part of IT field. These days web designers use latest trendy tools to build creative, responsive and excellent working websites. Now a days whenever one talks about web designing many question strike the mind about its future, responsibilities,functions, tools used, basics of web design,its job profiles and job prospects. Let’s starts with future – Future of web design is very bright as number of websites have increased in recent years and in coming years they are going to scale a new height.Web designers will be need not only to create new websites but also to maintain and redesigning the old websites. Today there are number of online business that have got their websites created to be more visible to customers. There are lots of job opportunities available to web designers and there are ample opportunities for them to progress ahead in life. Responsibilities and Functions of Web Designers– Chief function of web designers is to design responsive websites that adjusts itself to varied screens. It is web designer’s duty to be particular about the technical and functional requirements while designing websites. Websites are today user friendly so web designer chief duty is to take care website should be user friendly and have catchy images. Other crucial function is to use good images while managing them aptly and also management of videos with an aim to keep loading time of website at the lowest. Testing of website after its completion in various browsers to have a final look and also to detect any error if any. Hosting the website so that it is visible on search engines for attracting users. Basics of Web Designing – Main aim of web designers is to use various tools as per the latest trends to create a good looking but efficient in working website. They have to be very proficient in using particular skills plus a developed aesthetic sense to create something unique.Every web designer has to have knowledge about – Graphic designing Designing of interface Total authority in using varied codes as well as software’s UI designing SEO task. They should have expertise and experience in web designing plus intellect to create creative solutions. Tools used in Web Designing– Though with time new tools are added so every web designer must be aware of new trends going on in industry. But many tools are always in demand like- HTML and CSS WYSIWYG editors like dream weavers,graphic editing like adobe workshop, knowledge of programming skills and flash. Job Profiles – Job profiles of web designers are – Front end developer Backend develop Web application developer Design and layout specialist UI designer Senior web analyst Web marketing analyser UX consultant and principle Front end developer works with design elements and graphics means client side means chiefly concerned with user experience. Back end developer –They normally deal with server side with specialisation in PHP,ruby,java,asp net,PERLand cold fusion. Job Prospects– Job prospects for a web designer are very bright and with experience as well as expertise they can get a good growth in career. Web designer with creativity can start their career — One can work as freelancer to work with one’s own convenience and comfort to work from home easily. After years of experience, web designer can hire other experts to open one’s own company but this decision must be taken after years of working experience because seniority counts. Fresher’s can join a job in IT industry as most companies recruit web designer to maintain the website work. With experience, web designer can offer coaching classes to students wishing to have a career in webdesign.

Link building is a crucial part of SEO campaigns done with an aim to increase the number as well as quality of inbound links to website.Main aim is always to improve the search engine ranking of website.We can say it is a process of getting hyperlinks or links from other websites that enhances the brand power of company which benefits in form of good rank in search engines. Links can be of many types— Editorial links–These links are naturally given by owner of other website to a website for quality content and marketing strategies. One cannot ask for such links Resource link — These hyperlinks to particular website are acquired due to its excellent content that has the power to attract more users. These links are very popular these days. Acquired links–These links are acquired by website owner by paying link .these are paid linking, link advertising and directory links. Reciprocal links — These links are done mutually between two websites to attract relevant traffic. Forum signature linking — These links are one of the best and fastest method to acquire inbound links for SEO purpose. Directory links — Website directories are list of links to website sorted into different categories. Website owners can submit their site to these directories fir free or on payment. Image linking –– It is a method to submit images and infographics to image directories to link them back to a specific URL. Everyone wants to know about link creation and it has four parts– Anchor or beginning–First part of link is known as anchor which is identified by ‘a’. This is an opening to link tag indicating the search engine about the link. Referred locations – It shows clearly the location where URL points and it is known by ‘herf’.if it starts with # it is indication of link leading to varied sections of same page. Visible part– Visible part is shown in blue ink and is underlined to indicate that it is a clickable link. Closure part–It is the fourth and final part that means that link is complete now. Benefits of quality backlinks— Builds brand authority – Linking to a website with high authority increases the brand authority of website because for more users if the website is link to a website with high credibility number of users on website also increase because now they start trusting website. Aids in brand building – Its true backlinks built the brand image of company, it’s because when the brand name of company is linked with website that has creative and innovative content every time user reads the content they associate it with your website. Attract more traffic – Research data shows nearly 40% of traffic is generated through search engines but we cannot rule out the importance of backlinks. When a company puts links to high quality credibility website. Relevant website of company receives better traffic. This means that such type of traffic is thoroughly related to website because they were referred to the website that means more chances of increasing sales. Generate new customers while maintaining old ones – Good quality backlinks not only help company to maintain existing customer but also attract the new customers. Besides search engines backlink offer an excellent medium for the potential customers to interact with the company with the help of clicking on the links. Even to increase the social media following company must use good quality backlinks. Helps in website promotion – Backlinks help in promoting the website, we can say that website to links back to your website is just like a good friend that introduces you to the new customers.

Content matters but relevancy of content rules the digital campaigns, today there is tons of material one can find on Google. Main question today is the relevancy of content to the company’s website as it is the quality content that differentiate a website from competitor’s website.One has to understand the fact that it is the creative content that brings more sales and revenue for company.All other elements offer a backend support like good design,visuals,videos but certainly, they cannot initiate the selling process.If company wants to attract the targeted group of audience then a creative but yes relevant content matters as it encourages the customers to take action. Though the content marketing has evolved over years but still many marketers pay more attention to the looks and design of website.Till today content marketers are paid less and even the delivered content is not checked for quality.But one crucial fact is that many digital marketers have started paying attention to the relevant and unique quality content.They now release the value of good quality content so hire good quality content writers to do justice to the job.One has to understand that investment done on content always pays off in form of good sales and better ROI. Though most people talk about content relevancy but few understand its real meaning as most content writers term good content as static writing with tough flairy word.Inreality, relevant content is more systematic and scientific but the concept of content relevancy must be clear. Content must be user oriented:–Content must be user oriented as every content is not relevant for all types of audience. Most people term relevancy in content as a static thing but the fact is that relevancy is dynamic. So to be effective it must respond to the needs and requirements of customer. Clearly understanding what user wants: — From SEO point of view, a successful content must understand the queries of user and it must be able to answer the queries successfully. Form a list of accurate keywords: — We can’t deny relevancy is all about user orientation it must engage the relevant audience to provide them information they are seeking. To create relevant content company should use long tail keywords that are specific their brand, low search volume and less competition. Start focusing on SEO:– After selecting keywords it time to go for SEO that means effective optimisation is using the accurate keywords at accurate places. All the website pages must target all the keywords. Use right keywords in Meta description: — Though Meta descriptions don’t directly affect SEO but they communicate efficiently with user to make website attractive to user. There must be relevancy of title, website URL and of course Meta description. Write catchy Meta descriptions:–Company must write a catchy Meta descriptions containing relevant keyword, but it is the style of Meta description that matters. Create an appealing summary: — Company must work smartly to write attractive summary to show the customer relevancy of the content to the website. A good summary proves the relevancy of website and content. Offer a clear solution to user problems: —Every user when log into a website there is some query or a problem and here content marketing works it must be able to answer the user query. Be consistent in content creation: — Content creation is not one time process good company is always keep on creating and posting relevant content. Content must be as per the current events and trends that are going on means it should be timeless. Create long content but stay relevant:– Content can be long or short but it must be relevant to company brand and services.

Social media is revolutionize the marketing trends with its many forms of communication is touching the lives of millions of consumers. Popular social media like Facebook, Instagram and WhatsApp are continuously adding new creative feature which helps marketing people to enhance their brand power. We are living in era when there is stiff competition so to stay ahead from competitors. It is must to be aware of social media marketing trends currently and in future and use latest technology as well as skills to get killer results. Year 2019 is here to stay it’s time to keep in pace with changing trends to make strategies for more leads and revenue. Let’s go through some top social media trends 2019. Text first to visual first – First powerful trend of this year is the move from creative textual content to live videos. Videos dominated the arena last year also, but this year data shows 80% of the content is going to be videos. Best example is YouTube which provides better chances to people by creating and posting innovative video content for their customers. This method produces fruitful results as majority of people love to watch videos. Arise of live videos – Live videos are going to dominate most social media channel which provides marketing people an opportunity to engage and strengthen the relationship between company as a brand and targeted group of customers. Big companies are already using live videos to engage their customers and building a feeling of trust. Customer is going to rule – It is a thing of past when the customers was not given due importance to customers as the marketing people use the sales strategies, but this year trend states customer is the king and companies every plan and strategy must be built around the customer. Only those brands will dominate the social media which will deliver exactly the same solutions that customer is demanding. Trust and transparency – Privacy and security of data was crucial debate last year. This year and coming years company will have to focus in building trust and transparency. But the communication will not be one way it is going to be two way means along with company customer voice also matters. Facebook is taking breach of privacy problem very seriously as it is coming with number of preventing measures to be more transparent while collecting data. Influencer marketing – Influencer marketing is gaining popularity as it is one of the best methods to attract customers. Big companies can use expensive influencers and small & medium size companies will use micro influencers due to the less budget they can spare. Customer service – Trend this year clearly states that companies has to give proper service to customer with the help of social media it is easy for the customers to locate their favorite brand. Marketing people they use more of artificial intelligence to provide automatic messages to customer query. Marketing people are going to use these trends for building long lasting relationship with customers on all social medias to increase their brand presence that means more leads, conversion and better revenue for companies.