With the advancement in technology it is a reality that internet users are increasing every year, thats why 86% of marketing people believe the value of online presence on social media. Data shows approx. 70% of companies either have full-fledged digital marketing team or a person to look after social media campaigns. Today most companies big or small acknowledge the importance of social media to engage their customers in a fruitful way. Undoubtly social media is one of the most powerful tool of digital marketing that helps to increase the brand presence of company. In this digital age no. of users now prefer to buy a product or services online. This increasing no. of users encourages the companies to use digital platform to enhance their online presence with the aim to connect with their group of customers, whether MNC or a small company it is mandatory now to have a dignified presence on the internet. Almost all companies are using unique social media marketing strategies to achieve their goals that is to convert more leads to sale. Following are the strategies that most companies are using today: Increasing visibility on all social media: — Almost all companies they strive hard to be visible on all social medias. Facebook is indeed the most popular social media with 760 million daily users. Apart from Facebook users also like twitter, Google plus, pinterest, snapchat and Instagram to name a few. Winning mantra of successful companies is to have a dominant social media presence in all popular social medias. Customising content as per the social media:— Many companies they commit the mistake of posting same kind of content on all social medias, but the fact is that successful companies they customize their content as per particular social media to get the desired results. Using unique way to sell the product: — While using social media platforms digital marketer should use some interesting and unique ways to tell people about their brand, it should be as interesting as telling a nice story. So post some new content, some nice pictures & videos about the company and services. Creation and sharing pictures, videos and content consistently: —Successful marketing people they always create and share some creative videos and exciting pictures to attract the users to their websites. Most users love to watch videos and pictures on the website. Conducting various types of contests and some unique promotional activities is one of the most workable strategy on social media to attract your target audience. Posting of interesting educational content: — One of the best strategies that MNC’s use is to maintain blogs where relevant content is regularly posted. This strategy increases the online presence of company on social media and generate 67% more leads. Offering discounts on popular products also proves beneficial for the company it makes the customer loyal towards the company. Giving discounts on products which your target audience uses is a way to popularise your brand. Concentrating on mobile users: — Data states 556 million mobile daily users are using the internet and year by year mobile users are increasing. Marketing people are conscious of mobile power and they create & post more content and also advertise their product & services across all social media. A good company should always respond positively and quickly to the comments, inquires, complaints and suggestion of customers. Increase the social listening is the last but not the least powerful strategy of all digital marketers. They should be aware of the issues important topics and accurate keywords that their group of customers are talking about so that company should deliver the same customer is demanding.

Successful SEO is not about using tricks to fool Google it’s about cooperating with Google to offer the best search results to the users. Google algorithm keeps on changing very years are the search engine optimization trends. Websites who want to maintain and even improve their ranking and traffic are always looking for the new trends to keep their competitor behind. Ranking on the first page of Search engine result page and converting leads into sale to generate more revenue is a tough process but not so tough. Fact today is that there are number of websites on the internet who keeps on competing themselves to enhance their online presence. From past few years, search engine optimization is the most popular strategy of digital marketing. 2019 is almost here to stay let’s have a look what new trend are going to dominate the digital arena. Knowing your customer group – This trend will dominate not only this year but also in coming years. Companies/businesses has to understand their customer group and their preferences also what they like videos, audios, images andtext.  Marketing people has to understand even if the content is 100% perfect but if it is targeting the wrong customer group it will tarnish the image of company. So this year the SEO trend is all about keeping track of their customers every information like where, when, why, what. Google will only reward you with good rank if the website enhancing the customer satisfaction. Target other search engine also – This year trends clearly states it’s time to go beyond Google there are other search engine also like amazon and apple cut who are ready to challenge Google dominance. So SEO in 2019 means not only optimising website for Google but for other search engine also. So the mantras for winner will be to get located easily where people are searching. Creation of extraordinary content – even last year 2018 Google algorithm clearly stated Google is focusing on evaluating the quality, depth and breadth of content in website. This trend will dominate this year also. Websites who will create and post extraordinary content will improve their rankings. Websites with content lacking in depth are going to suffer a lot. Content should be effective enough to attract good links to enhance the rank. Concentrate on authority, expertise and credibility – Another trend in watch in 2019 is companies have to work smartly to increase their expertise, authority and trust worthiness known as E-A-T in Google guidelines. E-A-T guidelines help SEO people to understand clearly that quality and authority in content is the base for a good rank. Investing in technical SEO – Number of websites will continue to grow in number and complexity making investment in technical SEO crucial in 2019 and in coming years. Some key facts to focus on technical side of SEO will be speed, JavaScript, progressive web apps, on page optimization to dominate.  No doubt from past many years on page optimization is gaining popularity but this year companies using on page optimization accurately will produce stunning results. 2019 will see increasing trend of voice searches. These are just few SEO trends that will dominate in 2019 and in coming years also. Its time for the companies to evaluate last year SEO progress and should identify the trends that have to use in their SEO strategy this year. Its time to revise SEO trends to get killer results.

SEO is a dynamic and continuous process to improve the websites organic rankings on the search engines and also providing various other avenues to reach to with customers in a better way. It in short means to increase the quantity and quality of users also to improve the sites rankings. To put it simply SEO is all about making sure that the website always appears on the top 4-5 ranks in search engine result page when a user types keyword related to the company products/services. Today every company /business understand the importance of SEO as the competition is getting tougher so even a good knowledge of SEO  is not going to do any help. There so many other things that need to be researched, planned and strategies should be made accordingly, yes talking about SEO tools. There are so many SEO tools available these days now out of which company has to selects which one best suits them, the best thing is that many of them are free. Let us go through some of the best SEO tools 2018 that can help a company to improve their rankings and online marketing both 1. Authority Spy — Besides an interesting name this is one of the best Site rank and link building tool. The company can with the help of this tool search and analyse the influential people as well blogs on the internet. It becomes easy for a company to communicate with influential people in their target market and the best part of this tool is that one gets search result data from various social channels. Since from past 2-3 years influencer marketing is gaining popularity so the company can search influencers to gain a winning edge. 2. Buzz Stream — Buzz stream is also one of the best SEO tools to identify the websites from where back inks can be taken making the process of link building easy as well effective. This tool searches Contact information,manages and communicates the link opportunities, sent link requests, as well successfully monitoring the received back links. The best thing about this tool is that company can devote more time building good links than wasting time on spreadsheet and monitoring. 3. Haro (help a reporter out) — Haro is not a traditional SEO tool its new one whose working is very simple. To start with company signs and provides information about the company to a journalist and it suits him/her company gets the opportunity to be a source for stories and information. The company has to simply answer the question journalist is asking for and it is beneficial for both special company as their name is listed in the articles.Haro is simply best for brand building and it is an easy, simple,free and extremely powerful tool. 4. Linkody — One of the superb tools it helps the company from wasting time and productivity, it notifies the company when aback link is lost and also providing other useful information. Linkody can be used to keep an eye on competitors website rank as every time they get a link company is notified by email.  The company can therefore concentrate on the link building and website progress can be checked step by step. 5. Ontotolo — Main purpose of this tool is to track down the link opportunities in the form spreadsheet so that the company can pick the links that best suits them. So even if the company gets few good links it is always worth from the SEO point of view. 6. Ahrefs — This is a wonderful tool which helps the company by telling them who is linking to their website and full details about their competitor’s website. Its best thing is that you will always know from where the links are coming and also the lost back links. 7. Copyscape — Copyscape is an online plagiarism checker which helps to detect the duplicate content and also to make sure similar types of content appears on other websites or not.With the help of this tool, the company makes sure the uniqueness of its content so as to rank for a good position in search engine results. A person has to enter URL for a website or ablog, this tool will tell you where else this particular content exists online.

This the age of digital marketing and most companies besides going for traditional marketing have started preferring SEM to increase their presence on search engine results like Google, yahoo and Bing. The main strategy of marketing people today is to make sure that using SEO and SEM in perfect combination backs them good position on search engines results. SEM is the form of modern internet marketing where the business/marketing people target for good visibility in SERP with the help of paid advertisement. Many times people confused between SEO and SEM. SEM is increasing traffic with the help of paid means but in SEO the tactics used to increase the website ranking organically. There are many ways through which marketing people uses SEM efficiently for the benefit of their business product and services, Improving landing pages: — landing pages are usually different from the base page that we come acrosswhen we open a company website. Marketing team today pays special attention to the landing pages to attract the visitor to purchase a good or the service of the company by completing the action. Some of the best examples of landing pages are signing to receive an E-book or information, contesting for anti-discount or for free coupon. It is the effectiveness of landing page that persuade the user to become customer of the company. Doing Keyword Research: — It won’t be wrong to say that keywords are base of the search as the right keywords use help company attract more visitors to the website it is mandatory for every company to pay proper time in conducting research about the accurate keywords that will help the company in their SEM campaigning. Ad auction: — Ad auction is increasingly being used by digital marketers and it is done through Google adwords which is gaining popularity in paid ads. The main thing to get the maximum bid is the amount of money company is bidding and the overall quality of the Ads means company should be willing to pay more amount to have their ad featured on Google plus concentrating on the attractiveness of the Ad and this two factors in combination are known as Ad rank.  Quality Score: — Quality score depends upon click through rate and its effectiveness depends upon relevant content to the keywords company is bidding for and ofcourse the landing page is solid foundation. The best rule is higher the quality score of the company better success they will get in their Ads. The actual performance of the Ads given for the Ad auction clearly depends upon company’s bid and better quality score, so a company with higher quality score will have to pay less on the auction and will get good results.      SEM has better visibility than SEO. SEO no doubt pays more attention on placement of right keywords and relevant content to increase ranking in search results but the fact is that though in SEM company has to do investment like paid Ad. Paid Placement, but this is also reality that this method gives company better return on investment. We can say search engine marketing not only helps medium companies and MNC’s but small businesses to enhance their sales by becoming visible on the search results.

Content marketing today has evolved as almost all companies plan well for this to engage in a fruitful way with their targeted group of customers. Before we look for reason why well planned strategies of content marketing fail it is must to know what is its exact meaning. Content marketing is one popular form of marketing that concentrates on creation of creative relevant content and posting it regularly in websites and across social medias. The aim is to engage user in appositive manner converting them to loyal customers and generate more leads. Content marketing also enhances the brand power of company. Content marketing strategies though are always well planned but it is not an easy task so many times having inadequate knowledge about it is a reason for its failure. Though there is no set formula for a successful contentmarketing campaign but there are some ways to improve them. Let’s go through some reasons that are the main causes why some content marketing strategies fail— 1. Lack of proper strategies—As per the institute of Contentmanagement, 92% of marketing people understand the importance of content for their business. But only 46% of marketing people actually have a proper strategy for content marketing that is main cause for failure. For an effective strategy company must set benchmarks so that planning is done as per the set goals. If company people have not clearly defined what they want then the campaigns are likely to be a failure. 2. Irrelevant content—Content marketing is all about content but keep in mind relevancy matters. Most users want a content that can answer their query and solve their problem. If the content has no relevancy to company’s products or services then such content has no value for customers. Content should be simple, interesting, engaging, frequent, innovative and relevant. 3. Tracking the progress of campaigns—After setting goals it is very important to measure the progress whether it is going in right direction as planned. It helps companies to measure the diversion from targets and correct the problem if any at accurate time. Having a systematic plan and measuring at every stage is mandatory. Rectification done at right time and stage always bag result otherwise whole campaign will be a failure. 4. Making unrealistic plans—Content marketing is not a magic as it takes consistent efforts to achieve what you planned. But to make unrealistic expectations is a basic mistake that most marketing people commit. Content marketing should use to better SEO, increase traffic by engaging customers to have strong brand presence in Google ranking. Winning mantra is make realistic plans so that efforts can be done to achieve them. 5. One the silly mistakes is doing self promotion in the content as it can repel the customers from your website to your competitors. Content must always be as per the requirements of customers as he/she is king. 6. One of the worst mistake company does is making a rigid content marketing strategy.In this changing world everything is changing so company has to change the plans as per the trends. Marketing people has to be responsive to the feedback of customers. Most successful companies always prefer flexible content marketing strategy to have the success in their campaigns. Best thing is always to plans clearly, smartly and with flexibility to achieve your goals.

This is the digital era not only no. of users, but also companies/businesses they use these mediums to engage positively with their targeted group to increase their brand power. Digital marketing is a new trend to utilize various social media platforms to market their products & services. There are two options before the marketing people either to have their own digital marketing team or to get this task outsource from professionals agency. But the fact is that there is so many agencies that are in the arena question is that how to select good agency. Before selecting any agency for your digital marketing campaigns company must be sure what they exactly want to achieve. It is good to take all the digital marketing services like Web designing and developing, E-mail marketing, SMM, SEO, SEM, Online advertisement and Content marketing. To achieve the desired results it will be much better for business house to have a long relationship with digital marketing agency as frequently changing the agencies can harm the company’s digital campaigns. Hiring a digital marketing agency benefits a company because they get expertise of a professional team. There are many reasons to hire a good digital marketing agency. Focus on core business activities — By hiring a good agency company can always keep its focus on the important business activities as the marketing campaigns are handled efficiently by the agency. It saves lots of resources, time and manpower of the company as one can share the goals that are too be achieved and the time period. Its economical — Many companies compare the cost of in-house digital marketing team and professional agency the fact is surprising. These agencies are more economical and they also reduce companies cost in hiring trained employees. Expert and professional team — Hiring experts to deal with digital marketing campaigns is a daunting task for most small and medium businesses as it needs time and cost both. But taking the services from an outside agency one gets a team of experienced and professionals. Other benefit is that this team of experts has handled such type of digital campaigns in the past. Get innovative ideas — As these agencies have the necessary skills and tools to handle the various types of digital marketing campaigns company /business get new innovative ideas. These agencies are trained enough to access the companies earlier marketing campaigns with loopholes and then suggest some creative ideas to the company. These services can be measured accurately — This is one of the best reasons as to why a company should take the services of an outside agency because the work done by them can be measured. If the company finds some deviation from planned strategies rectification can be carried out in time. They know the latest digital marketing tools — Digital marketing field is continuously evolving so many different types of tools they come in trend. These agencies they have the knowledge about the latest tools that can produce the right results. It is difficult for small and medium businesses to inculcate the cost of using these tools. But a digital marketing agency already has these tools. Digital marketing is a slow, but a continuous process and it takes considerable time to achieve the planned goals. Donot choose an agency that promises you with miracles one should know it is a consistent task.

Today we are living in the era when most of the business companies have their presence on the internet, a good website design is an asset for the company.But the truth is that still till date number of websites are poorly designed the results are always too bad. A good design for the website is mandatory as the first impression when a customer opens the website will decide they will interact with company or not. Design and placement of elements on the website is no doubt a strenuous task but a visually attractive web design is not just about looks but it is more about using the right principle and elements by a web designer. These principle and rules are highly effective to arrange the various elements in a balanced way so that the website not only looks good but also works effectively. Let’s go through some important principles which every web designer always follow for a good working website 1. Principle of visual effect—Principle of visual effect is the one that is important as the human eye perceives an image or an object in an order. Technically speaking some parts of the websites are more important than the other ones so while designing website designer always plays more attention to the more important parts of like Amazon online shopping site makes Add to cart, call to action button much more prominent with the help of colours. It is always perfect to rank various elements of the website as per the goals or objectives of a company andprioritise the elements. 2. The principle of Hicks law—Another important principle in web design that tells us that with every additional choice is given time taken for decision making increases. Technically speaking giving more options on the website makes it too difficult for a user to arrive at a decision quickly. So for a better web design, it is must to reduce the choices that clearly means that distracting options be eliminated for a good user experience. It will be much better for a company with a large range of products to use filters for decision making to be more convenient. 3. The principle of Rule of thirds — This principle states that the images used in the websites can be imagined as divided into 9 equal parts of horizontal and vertical lines, most important element should be placed where the lines intersect each other. It is always much better to use more images than text as they convey the messages very effectively but following this rule certainly procure better results. 4. The principle of Gestalt Design Laws — This law states that the human eye first looks at the objects in totality before perceiving the individual part of a design.Technically this thing means that when a user log in to company’s website they see the website in totality before paying attention to other minute details like header, footer, menu or other elements. There are 6 laws in this principle. Law of Proximity Law of similarity Law of closer Law of Symmetry Law of common fate Law of continuity 5. Principle of negative Space — Principle of negative space also is also known as white spaces is the left out portions on the page like giving proper spacing between graphics,margins,columns,visuals and between lines. These left blank spaces is an important element in web designing  as it gives web page a clean  and creative look which is mandatory in communicating company’s message to its target audience. A web page with cluttered text and elements does not look much appealing. 6. Principle of Occam’s razor— This principle tells us that the simple web designs always look more creative as it conveys messages more effectively than the complex pages. But Occam’s razor is not only about looks only it is more about the working of website so a web designer should keep the functioning of site simplest as too many complications and confusions turns off the customer if he/she cannot perceive the message communicated by the company on the website.

Advancements in technology has allowed the business people to be active online to cater to the needs and wants of customers. Most business companies and people have online stores which sells many types of services and products making itcovenientforpeople to shop anywhere and anytime.digital revolution has changed the ways business is done making most business to flourish now a days and this new trend is going to see more growth in coming years. Online business has become more convenient and even an excellent option for exiting business and young entrepreneurs who are thinking of starting their own online venture.Onlinebusiness canbe started with even small investment as start-up costs are less as compared to tradition physical shops. One benefit of online business is it doesn’t have any restrictions of city,state or country that is usuallycase with physical store.Online business is profitable one particularly if person has a good attractive website and experience of concerened business.Though there is much competition online now a days so person must do research about the opportunitiesavailable in field person wants to do business. Let us go through some of the most flourishing and also profitable business today— 1. Blogging—Blogging is the top online business in chart so today this is indeed one of the best online business that a person can think off. To start a blogging online business one must have thorough knowledge about the latest trends and tactics of digital marketing.One can have a good website designed and get it hosted from a professional company.Person can make money by writing blogs,display of paid ads on website,doing affiliate marketing and writing paid reviews as well as posts. 2. Start your you tube channel—You tube also provides ample opportunities to people who have some talent as they can start their own channel on youtube.one can make videos about cookery, health improvement videos, astrology,tarot reading, and even good quotes.Top most you tube pewdipie earned more than 12 million dollars per years.So do not think if you have a talent for anything make a video and post it on youtube. 3. Design creative websites—If you are a web designer and tired of doing job for an employer then channelize your creativity and start your own work to offer the website designing professionally.With the advancement in technology more and more companies, business and online business need a website.So use your talents wisely toearn money from this highly innovative task. 4. This is a reality that many people hate to go to physical store every weekends to buy grocery for home.So that’s is a pretty nice idea to have an online grocery shop so that people can order their grocery needs while sitting at home or travelling means it is more convenient. 5. Give online tuitions on any subject-For people with teaching abilities it is also an excellent idea to start online tutorials on any subject in which you have specialisation. This one of the best flourishing online business as one doesn’t needs a physical class room and off course you save marketing cost also.One can join a website to give tutorials on ones favourite subject and if one has money own website for giving tutorials as well as coaching. 6. One can also start an ecommerce website to sell varied products online as making online buying is becoming trendier day by day.one can but products in bulk at low rates then sell it online with good profit. To sum, we can say there are today number of good online business ideas that can be started even with less investment.Only crucial thing one must have enough talent and expertise about business that a person want to start online, so have good online business ideas and plan accurately to achieve success.

NO doubt videos and images are much more effective but it would be wrong to think that blogging is out dated thing. This is only a misconception about blogging as the reality is that blogging is an important part of content marketing. Blogging has evolved a lot since its first time use in 1990, it was then used as platform to share a person views, thoughts, experiences or opinions. Today it has grown professionally as it is now a day’s incorporated in content marketing strategies by most companies and businesses. As it is quite easy and simple to launch a blog to connect with their targeted group of audience. The truth is that blogging is really worth, as trends of year 2018 and coming year shows it is going to be a crucial part.There are two data figures, firstis that if company has blog as part of their content marketing they have 434% better chances of getting a good rank on SERP.Secondly, business companies using blogging in their content strategy get 67% more leads. There are many reasons that most companies give importance to blogging— 1. Blogging remained popular in this year as around 52% of companies consider blogging highly crucial part of content marketing. Email marketing was second with 40%,then content marketing with 40%,followed by eBooks, webinars and video marketing got 30%. 2. Excellent for in depth material— No doubt videos have moreengagement power but the reality is when we need detailed information about any topic blogging is preferred. A company always uses blog when the content of article is to more than 2000 words. It can be used for information purpose with aim to have better communication with customers. 3. Blogs has credibility—Blogging has much more credibility than any other content form as it is the 5th most trustworthy source for getting any type of information online. Most companies use blogging to provide information about any topic of customer concern. It enhances the brand power of company differentiating it from competitors. 4. Improves websites SEO—One of the main benefits of blogging is that its improves the website’s SEo.Google has become more alert about the blogs of the company .if blogs are relevant to business, updated and new ones are added, it can benefit a website.Research data shows 75% of users search of content on first page of Google so to improve ranks one has to concentrate on blogging in an accurate way. 5. Company gets more inbound links—Companies that use blogging as part of their content marketing strategy get 97% of links to their websites. We can aptly say that good inbound links is like lifeline and currency as a company with good quality of links improves the rankings on search engines. 6. 55 % of the companies/businesses admit that blogging always deliver the desired results. Almost all bloggers see blogging as a good return on investment. 7. Blogs provides company better opportunity to have a lasting relations with the help of a comment section at the end of blog. Customers feedback benefits the company and also they can be asked to share the blog they like most. 8. Blogging is today far more effective than advertising, mostusers read blogs to have better information about company. 9. Blogging in these years has evolved much so companies providecreative, innovative and thorough written information to users. Customer is today more knowledgeable as they want innovative blogs with complete information. So blogging takes business people out of their comfort zone. Blogging today is inevitable part of content marketing strategy that companies cannot think of ignoring if they have to improve their ranks on search engine results.

In past few years, the trends are moving to the online stores and this growth has been beneficial to people who are doing the business. It has generated gainful employment for many people. Research data shows many businesses/companies with a good website has generated substantial amount of revenue. This online store has given consumer much more convenience to shop in the privacy of their homes/offices while travelling. As a result, e-commerce has increased over the years, as most companies consider as an important part of their business now. E-commerce website must provide all the solutions or help that a customer needs when he logs into the website. It’s all about giving a pleasant experience to users. E-commerce websites they have to be unique with better functions in their designs and sufficient graphics, payment options, shopping cart and other necessary information. It’s important for the company to hire a professional company for designing their E-commerce website because company online business depends upon effectiveness of their websites, A good web design has importance for E-commerce as the competition is severe and there are many companies who are targeting the customers. So a website must have all the necessary elements to attract and engage the customers for shopping. Tips for good E-commerce Website Design Companies must follow some tips for their E-commerce website to be effective enough to attract customers. Relevant content — Content is the lifeline of every website it has to relevant, meaningful and innovative particularly the home page. It is necessary if the company targeting for the good customer base and also a good rank in Google search results. Company has to provide complete information about their products & services on the website. Product specifications — E-commerce website should have the details of all the products with proper specifications. Though they should be short but easy to understand by users. Even for SEO purpose providing short and effective product descriptions is crucial. Accurate image description — E-commerce website has number of images and they should be accurately described. Use relevant keywords and descriptions that have meaning to be more effective. Loading speed — Even with a good content if the website take longer than 3 minutes to load data says customers will leave the website. So a website must take less time to load for this purpose content and images must not hinder the loading speed of website. Mobile-friendliness — E-commerce website has to be mobile friendly as majority of buying transactions are done through it. As per the Google instructions ranking in the search results is also determined on the basis of mobile friendly website. Convenient for customers — Website of online store must be convenient for the customers as this increase the chances of buying goods and services. If the website is easy to understand by a customer it will provide a good shopping experience to the users that increases the brand reputation of the company. Having a good E-commerce website take lot of resources and time so it is a costly affair. So it should be design keeping in view convenience of customers. Data shows 50% of the people they admit website design is the most crucial element in deciding the effectiveness of a company as a brand.