Successful SEO is not about using tricks to fool Google it’s about cooperating with Google to offer the best search results to the users. Google algorithm keeps on changing very years are the search engine optimization trends. Websites who want to maintain and even improve their ranking and traffic are always looking for the new trends to keep their competitor behind.
Ranking on the first page of Search engine result page and converting leads into sale to generate more revenue is a tough process but not so tough. Fact today is that there are number of websites on the internet who keeps on competing themselves to enhance their online presence. From past few years, search engine optimization is the most popular strategy of digital marketing.
2019 is almost here to stay let’s have a look what new trend are going to dominate the digital arena.
- Knowing your customer group – This trend will dominate not only this year but also in coming years. Companies/businesses has to understand their customer group and their preferences also what they like videos, audios, images andtext. Marketing people has to understand even if the content is 100% perfect but if it is targeting the wrong customer group it will tarnish the image of company. So this year the SEO trend is all about keeping track of their customers every information like where, when, why, what. Google will only reward you with good rank if the website enhancing the customer satisfaction.
- Target other search engine also – This year trends clearly states it’s time to go beyond Google there are other search engine also like amazon and apple cut who are ready to challenge Google dominance. So SEO in 2019 means not only optimising website for Google but for other search engine also. So the mantras for winner will be to get located easily where people are searching.
- Creation of extraordinary content – even last year 2018 Google algorithm clearly stated Google is focusing on evaluating the quality, depth and breadth of content in website. This trend will dominate this year also. Websites who will create and post extraordinary content will improve their rankings. Websites with content lacking in depth are going to suffer a lot. Content should be effective enough to attract good links to enhance the rank.
- Concentrate on authority, expertise and credibility – Another trend in watch in 2019 is companies have to work smartly to increase their expertise, authority and trust worthiness known as E-A-T in Google guidelines. E-A-T guidelines help SEO people to understand clearly that quality and authority in content is the base for a good rank.
- Investing in technical SEO – Number of websites will continue to grow in number and complexity making investment in technical SEO crucial in 2019 and in coming years. Some key facts to focus on technical side of SEO will be speed, JavaScript, progressive web apps, on page optimization to dominate. No doubt from past many years on page optimization is gaining popularity but this year companies using on page optimization accurately will produce stunning results.
2019 will see increasing trend of voice searches. These are just few SEO trends that will dominate in 2019 and in coming years also. Its time for the companies to evaluate last year SEO progress and should identify the trends that have to use in their SEO strategy this year. Its time to revise SEO trends to get killer results.