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Importance of online reviews is increasing for most business/company as per the data nearly70% of customer behaviour is influenced by onlinereview.Whether customer is buying a product or service online reviews of different customers are paid attention. Even the Google ranks review sites at top position of search results so normally people read the review about different products. Today there are number of review sites like Yelp, trip advisor and Google +which are used by customers to leave reviews and many uses these reviews to decide about purchasing a product. As per the data collected by Moz nearly 72% of customers agree that their purchase decision is influenced by reviews. This underlines the importance of online review for business /companies so positive reviews can get better conversions. Research studies clearly shows trust of 88% of customers on online reviews and nearly75% of customers admit the importance of positive reviews. Business or companies can encourage the customer to leave a positive reviews. Many Restaurants and stores tempt the customers to leave a positive review online to get 10% discount.Though every business house does not offer discounts for positive reviews but still many companies use it to give a thrust to their business There are instances many times customers leave a negative review which is an indication of bad service .negative reviews can prove to be very destructive for business so it’s always best to solve the problem customer faced. It is important for company to improve their customer service and make sure that customer is satisfied .if a customer is not satisfied by product it is best to exchange the product to win the heart of customer. Online reviews are important for every business or company so let’s go through some reasons to see why they are so crucial— 1. Online reviews influence the buying decisions as nearly 88% of customers read as well trust these reviews. It is really astonishing that online reviews and recommendations have credibility for customers though they are written by strangers.Most business and companies give due importance to online reviews as it provides them marketing opportunity. 2. Companies who encourage online customer reviews on their websites stand better in organic search rankings. Every review on website about a product or service increases credibility of business that enhances the ranking in search results. 3. Even Google while considering ranks takes into account data from the online review sites like yelp and trip advisor. These review sites give reviews about business in totality rather than giving reviews about separate products. These reviews give a glimpse of whether customers are buying your products and what they have to say about your customer service. 4. Online reviews about a product or service can lead to more conversions. Reviews do not have to be all positive as such type of review makes customer suspicious. Reviews can be mixture of positive and negative also as it looks more natural to customer .negative or positive reviews must be honest but company must take care that negative reviews should not overpower positive reviews. 5. Importance of online reviews is day by day increasing as Google now gives due weightage to it in rankings. Online reviews are going to stay so the companies who are using them effectively are gaining a lot in terms of better visibility. Summing up we can say every company must have a function for reviews on their website to get good organic ranking and its benefits numbers of consumers while making a purchase.

Digital marketing is here to stay and it is important for marketing people to have a proper strategy to know that the marketing is going in right direction. Planning good strategies is very important to engage the targeted group of customers in a fruitful way. In this time of competition to stay ahead of competitors, it is imperative for company people to have well planned strategies. Planning must be done carefully after setting of goals so that the accurate strategies can be planned. Many times strategies fail as people confuse between strategies and tactics. A strategy is an action plan which is specially planned for achieving goals that are set for long term. So strategy is Concerned with what, why and where aspects. Whereas tactics is chiefly about how to achieve the strategies. In reality, strategy must always be given priority before tactics as putting tactics in first place can fail all your plans. Strategies only work well if there are good tactics used so both complement each other.Success mantra is that one needs both for excellent results both are crucial for a successful campaigns. Thought there are many strategies of digital marketing but the latest ones in trend that produce results are– 1. SEO—One of the most important strategy to consider is SEO though it is a bit challenging task due to changing Google algorithms. Having an expert in team that is well versed with the concepts and basics of digital marketing. Latest strategy that most companies use is HTTP format as it is sign for secure web sites. 2. Search engine marketing (SEM)—Search engine marketing is gaining popularity as a method to better ranks in Google using paid methods. Company must have an expert who has knowledge of SEM concepts. As per the company’s business and targeted customer, they can choose the type of ads like graphic ads, you tube video ads and ads in mobile apps.There are options of Facebook ads also which provides many types of customized opportunities to businesses. 3. Content marketing— Today content marketing is one of the most important strategy to engage with targeted group of audience. Companies as per their products and services create relevant, creative content. Content posting has to be a regular exercise but above all, it must be attractive enough to engage companies group of audience. Content today is king so one must stress on mobile marketing. 4. Responsive web designs— This strategy of digital marketing always produce result as Responsive websites adjust to the different types of screens. Google also prefers Responsive website while ranking them so this strategy is not the one to be ignored. Company has to be very sure that web site is Responsive to produce good results. 5. E-Mail marketing—This is one of the strategy that is used today by most companies-Mail marketing produce more leads and better conversions. This strategy is the most economical but its results are much more effective. 6. Influencer marketing—Hiring an influencer to do influencer marketing that certainly promotes the brand of company. Influencer person need not to be a celebrity or a VIP it can be a person that has number of followers and an excellent experience of promoting products. It is must for every company to measure and track the results of influencer marketing. To be successful companies must have well defined goals then strategies must be planned accordingly so that goals can be achieved.

Today we are living in the digital age when the internet users and most businesses /companies have web presence to have effective communications with their group of customers. Every company today has its own website but apart from being beautiful, it should have the capacity to engage users efficiently. Communication with the user must be productive enough to turn them into loyal customers to generate better revenue. Web design and development has to adopt perfect strategies as per the new trends of digital marketing to leave a forceful impact on users. Here comes the dependency of web design and development on strategies as they are like a road map which provides good guidance. To empower ones brand every company has to be sure that web developer and designer keep right strategies in mind in the course of designing a website. It is with the help of adopting accurate strategies that a website stays ahead of competition. We can go through the following strategies that are crucial for a website to move with changing trends— 1. Planning for a responsive web design—Today the mantra for success is web design should be responsive and only responsive web design is the real web design.Resposiveness means web design must be uniform on any type of screen used by users like laptop,tablet and mobile phone. Having a website that is responsive saves the company from making different website for varied screen. It is easy to update the website and also analysising its working becomes easy. 2. Going for software prototyping—Web designer before finalising the design can use software prototyping that means using sample or model to test the effectiveness of design and programs. Once everything is ok then the entire projects of web design can be finalised like code and all elements. This ensures that the final project is perfect as it saves time as well as money. 3. Working in team—it is always better to have a team of expert as every person can give accurate advice.A team should has web designers,developers,coding expert,ITspecialist, digital marketing experts, and server experts. All these experts when work together like a team the project of web developing is always a big success. 4 Customizing the apps— Every web developer and designer should customize the apps to suit the needs of particular client instead of using templates. It must be kept in mind to use ones creativity and uniqueness while finalising designs as template are too dull as well boring. 5 Testing the project for its validity—As the task of web development finishes it is always best to test the web design for its accuracy and for validity of other elements. Website should not only look attractive but relevancy to company’s brand and its functional effectiveness is mandatory. That should be checked before handing over the site to client so that it works as planned. 6. Planning a SEO friendly design and development— Developing a website that goes well with SEO part is must and it must be developed to perform well at most search engines. One can use HTML format for crucial portions, using relevant content and keywords, useing good quality links while developing and designing a website. Website has to be as per the SEO trends to target for a good rank in search engines. 7. During development phase of website it must be kept in mind that it should be GDPR compliant otherwise penalties for non compliant companies are severe.GDPR is the legal framework which states that how companies collect, store and use data. 8. It will be much better if web developer and designers while making a website choose the option of custom software development. It means designing software applications for a particular client as per their needs and requirement. One benefit of using this approach is that it is very flexible so changes can be done any time easily. 9 It is very crucial for web developer and designer to use the full stack java script allows them to be more versatile. Also, care should be taken to use the right devops tools for effective collaboration with end users.

Social media is revolutionising our lives and business people also as it is being used now for variety purpose.It can be used for personal communication, sharing images and videos, for content marketing, customer support and branding. Social media today offers perfect opportunities to companies to communicate with their customers to build and enhance their brand power. Before one understand branding strategies it is must to know what is branding. Branding is marketing practice of creation of a name, symbol or design that differentiates it from product of competitors. Branding the product means giving a promise to your customer about what to expect from companies product and services. Branding strategy of company is concerned with how,what,where,when and to whom that clarifies the group of customers with whom company intends to communicate. Social medias and distribution channels are all part of branding strategy. Effective and consistent branding strategies adds good value to the products and services of company. Business /companies use different social medias like facebook, twitter, Instagram to name a few t execute their branding strategies. Let us go through some branding strategies that produce result for companies— Select the accurate media— Most important thing for company is to select the accurate social media as per the business of company. Though all social medias seems attractive but all are not perfectly fit for company. Main tough task is to choose the media that suits your company failing to do so can make company fall flat. For any company who is finding hard to opt for a particular media where their customers are active ne can take help of social media demographics. Use visual effects for better results— To get good result company must plan for visual branding that means using a peculiar colour scheme, using exactly same logo. Every logo,image or picture must be consistent on all social channels. If company has a social media marketing team then it is always best to create templates for graphics for a consistency in fonts,coloursand designs. Reflecting company’s culture— Brand personality of business or companymust be reflected in all social media posts. This also means having voice in social medias it is a method as to how company communicates with its customers. Company must reflect its culture as to what they are and what makes them special. Company must be very authentic in all its communications with its group of customers. Being consistence in posting—Consistency is required in posting content regularly as being irregular can certainly fail all your efforts. Posting content one a month or twice can make customer forget your company and brand.Now a day’s there is social media publishing and analytics tool available with the help of which company can determine the intervals at which posting should be done. Promoting company’s profile—Just creation of profile is not an ultimate exercise company must promote it also. It is a way to inform the customers about company and profiles on different social medias. It is a mistake to assume that our current customers know us so there is no need for any promotion. To achieve success in branding strategy company has to promote itself whenever and wherever possible by printing flyers and brochures as well linking it to the company’s website. Increasing engagement with customers— A good to get success in branding strategies on social medias is to engage and interact with your targeted group of customers frequently. Company must answer to all their queries on social media to build a trust, as ignoring this exercise can cost very dearly to company. Company should always build a relation between social media andbranding first instead of just sharing content and increasing followers. One must learn to make social media branding a priority to connect effectively with theircustomers. Winners funda is plan your branding strategies well to get success.

Business /companies today utilize social medias for Marketing purpose as out of various social medias Face book has emerged as the most powerful one from many years now. There is no  doubt about the benefits of Face book for individual user, small business and established business. Though face book  initially started as a platform to stay connected with family and friends but currently it has emerged as a most effective medium to market the company’s product ,business  and services. Today most companies companies /business have their face book page to stay connected to their targeted audience .It  is a part of marketing strategy  to attract more traffic with a motto to engage them in a fruitful way to convert them to loyal customers. Now a day’s face book is used frequently by companies as a marketing tool for both organic and paid marketing campaigns. That’s why  most businesses big or small use face book as a marketing tool to improve brand  image ,to interact with their target group, make customer aware of their products and services, convincing them about company’s credibility . An experienced Marketer has aptly remarked that large number of customers young and matured use face book so every company should use it as a marketing strategy. Let us see some of the clear benefits of using face book marketing for business— 1—Better exposure globally—face book is no doubt  ruling supreme among all social medias with over approx. 1.3 billion users  and around above 1.50 billion of people who actively use face book  on day to day basis. With the ever increasing users it is now a hot favourite among most business /companies who now a days have their own face  book page  to present their company as a brand among its target group. Face book ads today as a means of powerful marketing  is gaining popularity and is being actively used to engage the audience company is targeting. 2—To manage company’s reputation—Company’s also use face book  marketing to counter the negative propaganda  and criticism carried by their competitors. This powerful media is used to explain company’s stand by putting their clarifications, to address customers concerns and  asking the customers to share their views about the company, specially the loyal ones who always come up with positive comments about company product and services .nestle company used its face book page to counter negative campaign about its brand Maggie and with continuous efforts it gained success . 3—To build good relations—Most company executives of business houses have their face book profile in individual capacity which is used effectively to build better links with its customers. Numbers of face book users are increasing  and majority have their profile on face book so this media is being used by company officials in individual capacity  and also using the company pages to have healthy interactions with customers. This strategy works good in all condition like branding exciting products, launch of new products or change in existing products. 4—Low cost strategy—face book marketing is much more economical as compared to other social medias channels and this makes it too popular media for marketing purpose. Today small and medium businesses use conveniently face book as a marketing strategy due to its cost effectiveness. Even the big business houses before going for bigger marketing campaigns  go for trial marketing campaigns on facebook. 5—Customer support can be provided-most companies have their face book pages and customers often asks queries about a product or a clarification about a service which can be clarified by company officials by giving proper clarifications. This method is much better than writing letter individually  as face book interactions are very fast and quite effective. 6—To increase  the brand awareness-face book has indeed emerged as a powerful social media  with majority of company having their company’s page used to communicate with their customers. This company page is used to inform customers about their exciting range of products, services ,new launched products and any information updates about company .all these things increase brand awareness of company before its target group of customers. 7—Basic information can be shared—besides sharing information about its product and  services companies interact with its customers by giving important company information like appointment of new executives, opening of new offices, some social event campaigns that company is going to organise. Main purpose of company is to keep its customers informed about the company. To conclude face book is going to rule as a supreme media  among  the businesses and companies in the near future.

A good Website designed is certainly of crucial importance to attract the targeted group of customers to the site. There is a never ending list of things that should be kept in mind to make the website a success. In this time of competition creating just an average website is not the solution as there are so many aesthetically created websites nowadays. Competition is getting tougher day by day so to stay ahead among competitors website should be user-friendly. There are certain key elements that should always be followed as failing to comply with these elements can create a serious problem for the website and company. Each and every page of the website has to be creative as well unique but above all it should give users a memorable experience. There are crucial key elements that increase the functional aspect of the site which should always be followed Enough Spaces — First and the foremost important element of a good website is to have enough spacing and this is on trend these days. Now a days sites have more spaces between different elements it is always better to keep element close to each other with identical spaces. From a design point of view enough white spaces make the website easily readable than the crammed up elements without spaces. Easy to use navigation — Navigation of the website has to easier and simple to use, depending on the type of website 5-10 menus can be given in navigation but not more than that. If a company is targeting for a good user experience than the vest mantra will be to use a simple navigation. Easy to use navigation by a user is good as it means the user will stay on site and do more interactions. About us page — About us page is of primal importance for small companies to explain about the company though the big companies that are a household name don’t need it but still big and small companies use it as a normal practice. This page communicates company’s mission, vision and philosophy but for an effective about us page useless and to the point words as well information. Besides text photographs of products and team can be posted to convey information more efficiently. Contact information page — There are two options for contact information page either it can be in main navigation or it can contact us page with some additional information. This page displays the telephone and form of contact so the information given must be very clear and precise so that user finds it easier to contact company people for any information. Call to action or sign up button — Call to action or sign up button is to give company information and to gather the user information so techniques like bright colours with some contrast with some enough spaces would be just perfect. The company should make this form simple and easy to fill various information. To display different types of information contrast colours can be used like buy now, join, download, sign up free to make the process easier for the user. Search tool — Search tool is to find the older information or to search for new information by the user, this tool is of great importance so keep it simple and on the right side at the top corner where the user can easily locate and use it. Include eye catchy images — An eye catchy images attract the attention of user much better than text, so the company can use images of products or team of employees to engage the customer in a better way. But one line of cautions is that include only necessary images avoid using too much as it looks bad. A professional photographer can be hired to click and develop some good eye catchy images so that the user like the website.

It won’t be wrong to say that we are living in the internet era when most of the people browse websites for products, services and information. It is therefore mandatory for every company/business to make its website attractive and useful for the user. Creation and posting the right content as per brand and services of the company is necessary as it makes easy for the company to engage the users. A good, useful and informative content is certainly one of the best tools of the SEO. Content is the engine of the website so it is the quality of content that matters and it should able to reflect the company products services and ideology. We term a content as effective if it is able to charm the users reaching the website and induce them to buy the company products and services. Content is not just writing anything but it should have the power to communicate positively with the users by winning their hearts. An effective should have the quality to convert the users into potential customers so must be persuasive, informative, professional and bit aggressive enough to hold the users. A well-written content is just a good sales person which has the ability to convert the leads into sales. In present times competition is getting tougher so content can take on any form technical writing, BlogSpot, article writing and many more. There are many types of contents prevalent today which the companies/businesses’ are using effectively today. Let’s go through the variety of contents— 1. Blogs—Blogs or BlogSpot is a popular form of content that is usually a person’s opinion and short nearly up to 500 words. Blog content is often written around the keywords and written in a very casual style. It is gaining importance in company’s main marketing strategy as they are perfect when company target is to build up a good relation with its customers. But they should be consistent, regularly optimized, should be linked to the company’s content on the website. 2. Articles—Articles form of content is certainly not the writer’s opinion but surely has some portions from interviews and researches. It has usually more than 500 words means bit lengthy but the keyword inclusion is not mandatory. It stresses more on grammar and spelling and is objective as well as covers the topic from all sides. 3. Case Studies—This type of content contain the deep study of a particular example or any case to provide comprehensive knowledge and actionable information. Case studies are unique, can be shared, informative as it contains genuine data and they are effective when the company is following the straightforward model. It starts with a summary then the solution after the explanation of the solution as the best one. To make case studies interesting focus more on the question why and how. 4. White papers— This type of content is full of details and information so takes pretty long time. They usually have a summary at the top and in case lengthy it should be organized into a section with a table of content just at the start. White papers usually focus on a problem and on the perfect solutions. It is best when the company is focusing on the marketing strategy if its products and services. 5. Infographics—Infographics form of content is gaining popularity as the information is displayed with images which make it easy to understand by every user. They can be easily shared as it already has the backlink in it so the person sharing will also give valuable backlinks that every company needs. Though there are a variety of infographics but for good results company should use the simple one, easy to understand and yes infographics should a have a nice title. 6. Video—Don’t get surprised video is not a content form but it is still the important part of content marketing trends of past 2-3 years tells us that the videos are gaining popularity over the written content as it attracts and engages the user much more effectively than any other content form. Video particularly suits product content and student tutorials more and more user now prefer to watch a video than read the text content. They can be uploaded to youtube, used in content marketing, in social media campaigns or can be paired with blog posts for better results.

SEO is a dynamic and evolving field with every year new practices come in trend, the reason is quite obvious every company/business want to get a higher ranking search engines. Today Search Engine optimization (SEO) has become very crucial for the company to improve the ranking as well as the flow of users so understanding its true meaning of SEO and the opportunities it provides to the businesses. What is SEO? SEO to state precisely is a set of rules that are always followed by website owners for the optimization of their website to improve their ranking on search engines. It also helps to an extent to enhance the quality of a website by making it easier to navigate and used by the user. Importance of SEO—It is a time of severe competition so SEO marketing is gaining popularity as these days there is an increasing number of users who browse the website to find answers to their queries. SEO is gaining importance because Most users while searching on the search engines click on the first 5-6 website on the results page so to get a good rank it is must to adopt best SEO practices SEO is also about using the good practices that increase the functional aspect of the website so that the user gets the excellent experience. Most users trust search engine results so a website with a higher rank has more credibility. SEO practices are only used to increase the company ranking on Google but also on other social platforms like twitter, Facebook and yahoo. Good SEO practice help a company to stay ahead of the competition. Trends in the Year 2018 — As the year 2018 already is 4 months past marketers should use the latest foundation building SEO practices. It is time to avoid the black hat practices to avoid the Google penalties and focus more on white hat practices .let us see the best SEO practices 2018 in trend – Increasing the Link building Strategy — Data shows that the number of websites expanding their links has a higher rank in google. So this year foremost success mantra is built more links but concentrate more on the quality of links. Quality is always better than quantity when we talk about link building as the Google is getting strict with websites having a number of poor quality links and label them as spam. What’s out of trend—Last year Google issued a very strict warning to the website against the too much guest posting on the low credible sites. A website posting articles with spamming links will change the Google perception of the site affecting its rankings. What’s in trend—this year link building will gain increasing importance as the trends point out but certainly the good quality links. Better quality links are going to pay so linking the website with higher authority site is the mantra for winners. Companies should avoid quantity of links but yes quality matters, 1 good back link is much better than 100 low-quality links. The creation of relevant inbound and outbound links to the sites having credibility matters. Increase the reciprocal linking means links from company website to the good quality site and getting links from the good quality site to company’s website. The creation of creative useful content — Google has made its stance clear to bet a better rank as well as traffic creation of useful creative content that answers the user’s queries is a must. The year 2018 trends show that first page in search ranking is given to websites who are concentrating on user experience. Posting lots of poor quality content is thing of past. Website using best SEO practices but having low-quality content will not work this year. What’s out of trend—Treat content as the engine of the website so flooding your sites with poor quality content is going out of trend as Google is getting tougher with sites using out of trend contents. What’s in trend—this year trend favor that the website should have relevant, useful, informative content to the user, of excellent quality and off course credibility matters. So company’s investing in the good quality content is going to have a good rank and traffic both. Concentrate more on keywords — Keywords have always been important but this year they will hold a vital place in the SEO so using the right keywords and doubling the keywords already being in use is the latest trend. What’s out of trend—keyword stuffing is out of trend so forget about loading the website with too many keywords. This is a type of manipulation done to get good ranks but Google is going to penalize such sites. What’s in trend—trends this tear favour towards using keyword proximity, Keyword density, keyword frequency, keyword stemming to target for a better rank and traffic both. Companies can even set up keywords libraries and keep it updated to stay ahead of competitors.