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As the technology has made fast advancements human beings have become less patient as we expect website to load quickly, want information quickly irrespective of device we are using. As per the data approx.47% of want website to load in 2 second or even less and more than 40 % of people will leave the webpage if it takes more than 3 seconds to load. That clearly states the importance of loading speed of website as it can increase the bounce rate and ranking on search engines. A website with slow speed can be detrimental for company as user can leave website to switch over to some other one. Google includes website speed while ranking so slow speed can cause low rankings and poor visibility. Studies shows fastest website load in .18 second, an average one loads in 3.39 second and slowest in 10second. Smallest home page 0.16 MB, whereas an average is 2.27 MB and largest one is 6.12 MB.It is to be understood that speed of website can make or mar the impression. A fastest loading website means better user experience, low bounce rates, frequent visit to webpages, more conversion,satisfied customers and better ranks on serp.Slow speed of website can spoil the company reputation, money and can negatively impact the marketing as well as sales work. Importance of website fast speed–Loading speed of website is crucial to increase conversions, enhance visibility on search engines and satisfied users. How can one increase the speed of website? Let us go through some tips to increase the speed of your website – 1. Using content delivery network – CDN is networks of servers that are distributed on various locations that provide content to the user.Hosting website on single server means too many user requests that slow down the speed of webpages. But in CDN there are many servers a user request is sent to nearest server so content is passed quickly and website loading time is less. Though this method is quite expensive but it is effective. 2. It is always better to use dedicated servers instead of virtual and shared hosting though it is costly but it is trustworthy.in this company can own a server pay rent for it and hire an expert system administrator to maintain it. 3. Optimize the size of image files no doubt images looks attractive and more engagement power but it can negatively slow down the speed of website. Best way is always to compress the image size using various tools or use html responsive images. 4. Including more plugin on website means many resources are needed to run them efficiently. It is always recommended to check all plugins and delete all unnecessary ones. Install only those plugins that are required and update them regularly to keep website loading time under check. 5. To keep webpage speed slow reduce the number of java script and CSS files.one can  make a group of all JavaScript file and separate group for CSS files to lessen the http request. This can keep website speed optimum. 6. In case there are number of users who are accessing the webpage speed slows down at this time one can use website catching. 7. Use gzip compression to reduce the size of files so that website loads in less time. 8. One can reduce the use of too web fonts as these can reduce the loading speed of website. 9. Detection and removal of error 404 means page not found is must and there are many tools available these days to remove such errors.

Gone are the days when we used to enjoy receiving information from radios or watching TV to get some latest information. Today medium of information has changed and also consumer’s response to marketing channels has changed.With the increasing popularity of digital channels most users browse internet to search information about products and services. Most users feel bit confused as information channels are growing day by day and they have stopped responding to marketing channel particularly traditional ones. If companies have to attract users they would have to search for unique methods like content marketing. Content is still the king and has the power to engage users converting them to loyal customers. Before we move to discuss the many types of content and how to use it to create customers. What is content marketing? Content marketing is creating and then sharing blogs,articles, videos on varied social media not for purpose of promotion but to increase the interest of users in the products and services of company. In this marketing team create relevant, crisp and informative content for users with an aim to connect with users and converting them to customers. Content can be of three types – Informative content, sales content and promotional content. 1. Informative content – Information content is a long term strategy in attracting user and finally conversion to customers. When planning for content strategies this type of content is first created and posted .it can be blogs,articles,videos, infographics,free advices and instructions. Information content conveys the message to users about company as a brand and they can trust them to use their product and services. With the help of this content company can gradually have loyal customers? 2. Sales content-Sales content is also crucial but it has to very effective to draw attention of user to your content and website. Sales content has to convince user that they can offer a solution to their problem or queries. This content must persuade user to create thought about buying product and services of company, otherwise sales content is wastage of time and money. 3. Promotional content -This content is important to promote the information content on social media sites. But it produces result if company uses strategies to engage users to build an image of trust for company. Today self-promotion doesn’t give any result as main task is to create long lasting relations. Company must never convince users to use their products, service or boosting about their expertise .It is better to communicate with users and listening to what they are saying, their needs, problems and what solution company can offer them. All these three types of content must be perfectly coordinated to achieve targets but even if one is absent that can put hindrances in fulfilling aims. Let us analyze why investing in content marketing pays off well to company in form of more sales and revenue. 1. Creative and relevant content can be used to create and enhance brand awareness of company. Today customer trust brands they know very well so new start up or small companies must create content to introduce themselves to users with aim to build lasting relationships with them.it is good to engage them to know what your target audience wants and what you can offer them plus why they should use company’s products and services. 2. Relevant innovative content can connect with users offering them information about queries they have in their mind. Company has to treat users like people only not as revenue generator. A good content has the power to communicate with users understanding them and striving for a healthy long term relations. Company with good content marketing strategies always succeed to project themselves as a powerful brand. 3. As compared with word of mouth and traditional marketing content has a better reach with targeted customers. If the content created is valuable to the user company’s networks grows ten times faster. User if happy with content become your customers and also shares their thoughts to their family as well as friends so company networks grow manifold with time. 4. Content marketing is certainly a great way to build long lasting relations with targeted group of customers and engaging new customers also. Content marketing is not an advertising campaign but a strategy for creating good relations with customers.it requires investment in form of time, manpower and money but fact is that it always provides rich returns in form of trusted customers.

We are living in a digital era when most customers and users browse internet to search for information about brand or service. Most companies/businesses have their website with an aim to attract relevant traffic to their website to increase the sales and revenue. It is reality that algorithm of most search engines keep on changing, so to cope up with that every company has to use accurate digital marketing tools to target for a good rank. Many times decisions have to be taken to revamp and redesign the website which is a lengthy process as it can take months of planning, designing, writing and developing codes before the final product is ready. Redesigning a website is a big project that requires many types of technical, financial, innovative, functional and crucial decisions. One has to be careful to avoid all types of SEO mistakes while the website is being altered so that website performs efficiently at search engines. Let’s go through some common SEO mistakes that are committed while redesigning the website. 1. First common mistake committed is defining the aims for the new websites. Suppose a website is redesigned to increase sales then the content and user’s experience must be kept in mind. While redesigning a website company must plan for the goals and target to be achieved, what group of customers to be targeted, their preferences must be taken care of. 2. Second most common mistake is not setting realistic benchmarks, from SEO point of view benchmarks should be total traffic, conversion rates, keyword mapping, bounce rates, time spent on each page and inbound links all these elements are very crucial. 3. Third mistake is opting for a faulty content management system and a poor hosting provider company. Company must opt for responsive web design with effective functions and efficient web hosting provider company and yes loading speed of website counts. 4. Forth mistake one of the popular SEO mistake is using temporary and permanent redirect in a wrong way. Company must understand redirects are very important particularly if the website is being redesign as it tells user where to find the content because it is not available at old URL. 5. Most companies commit mistake of not submitting the sitemap to most search engines which stats the URL for company’s website that clear search engine to be absolutely clear about company as a brand. 6. Mistake committed of not informing search engines about change in domain. Every company should inform all search engines that their old website is being revamped and a new sitemap informing about change in address must be submitted. 7. Next mistake most companies commit about not understanding real content management. Content must be relevant, interesting to read and of value to the users. Posting big large content appears boring to make it attractive one can use catchy images and titles. These are just few mistakes as the list is very long and company opting to redesign its website must avoid these mistakes as it requires lot of manpower, time and money.

Traditional marketing was quite different from digital marketing as companies would use direct or indirect methods of marketing to target their audience.But it required lots of manpower,money and time to produce the desired results.Though traditional methods worked superbly usually it took weeks or months to achieve the targeted results and normally it was too late to carry out any rectifications if needed.In recent years the marketing scene has drastically changed thanks to digitalization.Today the number of users on the internet are increasing so to take benefit of that every company /business has their own websites.Digital marketing today involves the use of digital tools to attract users to the website,interact with them turning them to loyal customers. The aim is always to target for more conversions and better revenue for the company. In this era of competition, most companies plan to have a strong brand presence to leave your competitors behind to connect with the targeted audience for long lasting relation.Nowadays there are numerous opportunities available that can be tapped only with the help of digital marketing.It doesnot mean that traditional marketing is not used but it is being used along with digital marketing to achieve the planned strategies.Among all the many types of tools available it is necessary to choose the right digital marketing channels depending upon the customers being targeted. Let’s analyze some of the popular digital marketing channels that are being used these days – 1. Email marketing – Email marketing is a personal way of communicating with customers and it can be customized so that every communication is relevant to the audience.Today more than 2.5 million users use email so it is obviously effective whereas social media is to connect with targeted customer. Email marketing is about maintaining personal relations with the targeted group so that the company can attain its goal of better conversions.Email marketing is economical,very easy and a number of customers can be contacted with just one message.It is much more convenient to small business and also suits their budget.Email marketing suits when a company wants to build personal relations with prospective customers to generate more leads and also to maintain current customers while targeting new ones.One good thing about email marketing is that its results are measurable and in case of any deviations from targeted plans changes can be carried out for desired results. 2. PPC ads – PPC ads is an effective method to connect with the targeted group of customers in a short span of time company invest in bidding and the highest bidder can place his ads, but the fact is that advertising budget in within strict control of the company. PPC ads will be effective or not depends upon the right placement of accurate keywords to target the customers. 3. SEO – The number of people browsing the internet to search for information about product or service is increasing and this gives a perfect opportunity to company/businesses to increase their visibility on search engines this involved searches for accurate keywords using on/off page optimization both getting a good link and posting relevant content. Besides this company can use social media marketing on varied social media, planning for content marketing, opting for content marketing and online public relations. While planning a digital marketing campaign company should not depend upon a single channel to produce all the results because every channel has its strength and weaknesses, the best thing is always to use the perfect mix of these tools and channels to achieve end goals.

Content marketing is here to stay and it is king because the relevant, interesting and fresh content has the power to engage the customers in effective way. It is a fact that content is indispensable thing for small business but the thing that matters is how to apply it to small business. Problem with small business is that they do not have much money and manpower resources plus tough competition. Data shows nearly 60% of small business owners do not pay much attention to content marketing where as companies using content properly get 6 times more conversion when compared to non-users. Before we move to the process of accurate content we should be very clear about what content marketing is. What is content marketing– It is mechanism to not only create but distribute using right channels to connect with existing customers and attracting new prospective customers? Content has to be based on needs and queries of target audience as well as it should be relevant, interesting and new. Small business who have website and internet presence must know they are already content marketing. Companies who are using content in any form know content marketing very well. Whereas small companies who are making proper strategies and plans after finalizing their goals carefully are on their way to become 100% content marketer. Content marketing strategy– Process of content marketing starts with planning definite strategy to build long lasting relationship with customers while enhancing the brand power of company. Let us analyze some of ways the content marketing strategies can be planned– Defining the core audience – Before planning for anything company must define its core audience,their age group, sex,tastes and preferences, income, purchasing habits.This crucial information helps company/business create content that has relevance to targeted audience and will be informative to them. Planning for goals to be achieved – Second most important thing is to define the goals that are to be achieved because content marketing strategy must be woven around targeted goals. Every small company /business has its specific goals like retaining existing customers, attracting new ones, for email marketing and enhancing brand power etc. Set the goals first then plan strategy to achieve it. Create and post consistently – Creating and posting creative content must be a continuous process though for small business everyday posting blogs is not easy task. It may not always be articles or blogs, short messages, piece of information,videos,infographics etc. or any form can be alternately posted for desired results. Take care of SEO – Content creation is not the end but every content created must include selected keywords so that your content is found on search engines. Firstly content must be created that is creative,relevant,informative and useful to customer group, then it has to SEO optimized. It is very important to select the right social media as per the content created to get best results choosing wrong social media can make your content fall flat. Tracking the success of posted content must be done as to how the targeted audience reacted to the content whether they liked the content or not.

Artificial intelligence is most talked about thing that is here to stay and will play a deciding role in the future of web development and design. Today there are many companies like wix, adobe and firedrop to name just a few that are using artificial intelligence professionally to make web design and development much easier. AI being the latest trend in digitalization is revolutionizing the internet world. Today artificial intelligence is using by many business houses to improve their production processes and other management strategies. Before we move to analyze role of AI in web design and development we should be very clear what artificial intelligence is.? Artificial intelligence term was first used in 1956. In computer language AI is also termed as machine intelligence that means intelligence by machines and this concept is just opposite to the natural intelligence displayed by human beings and animals. Today artificial intelligence is associated with machines that can do cognitive functions normally associated with human mind like learning and problem solving. Today from chess to automatic operating cars and content delivery networks all are examples of artificial intelligence. Artificial intelligence is of three types – Artificial narrow intelligence – An AI ability to imitate human intelligence which is limited to narrow parameters is known as ANI. Examples rankbrain by Google and Siri by Apple. Artificial general intelligence – when artificial intelligence is same as of human intelligence it is called AGI. Example world fastest supercomputer fujitsu built K. Artificial super intelligence – ASI is when machine intelligence bypasses the human mind. Research work is still going on artificial super intelligence. Benefits of AI 1. It is increasingly being used in banks and financial companies to handle the financial operation and offering customers customized best solutions. 2. AI is nowadays in medical field in creating personal healthcare assistance, for customer support and in research work. 3. AI is increasingly being used in heavy industries in form of Roberts transferring one place to other. 4. It is also used in managing employees record get accurate data for strategies and lead generations. 5. Air transport today cannot work without the help of AI. Most of the air controlling system in air transport works on artificial intelligence. 6. It is also being used in TV and computer games like super Mario. But today there are many games which work on artificial intelligence. Role of AI in web design and development Let analyze few examples where AI is being use today The Grid – With the advancement in digital technologies most business owners have their own websites to connect with their target group of customers. The grid used today in website development uses AI technology for deciding layout of elements on websites, color schemes and general layouts. Wix –with the help of artificial intelligence it becomes easier for web designers even with no coding experience by just putting the preferences and the rest work done by AI. But wix and grid in the future will increasingly use AI to fulfill the user expectation in effective way.  Fire drop – firedrop is other best example of AI backed website builder which uses concept of machine learning. Firedrop is not yet utilizing the power of artificial intelligence but in future it will take help of AI. Though the future is not exactly known to us but in the future it is 100% sure that AI will revolutionize the future web design and development.

In the process of web development and designing there are terms used in its front end and back end. Whereas front end development is chiefly concerned with looks that user sees but the backend development is all about nicely written codes for excellent functioning of the website. Before we move ahead to have a look at popular front end frameworks let us understand what is front end framework. These frameworks are also known as CSS frameworks and are packages of pre-written codes in files as well as folders.These frameworks offer a strong base with lots of flexibility to alter the final product.Front end frameworks include components like a grid to simplify varied design elements,many types of typography for different purposes, components like side panels, buttons and navigation bars that are normally prebuilt. Benefits of front end frameworks – It saves costly time so nowadays websites are created and launched in less time duration. Any type of additions is easier as these frameworks are flexible enough to carry any changes easily. As the codes are prewritten, very much tested and workable so no coding tensions. There is a number of front end frameworks which have its plus and minus as well as specified application.So one can choose the frameworks as per the need of the project,but these frameworks are quite flexible so a component can be taken from one framework and even can be mixed as per the convenience. Let us analyze some of the well-known front end frameworks – Bootstrap -Bootstrap is certainly the most wonderful tool that is the reason why most websites are working successfully. It won’t be wrong to say on the basis of its growing popularity that it is the leader of all frameworks in use today. Technically bootstrap though is not best as compared to other tools but its huge resources are equivalent to four front end frameworks. Foundation by Curb -Foundation is at number two and the most advanced responsive front end framework in the world.It is backed by powerful company Curb and has a strong framework so used by popular websites like Facebook,Mozilla, eBay, Yahoo and natural geographic channel to name just a few.Foundation is 100% professional tool with training facilities available it is easy to learn this framework and use it while web designing very conveniently. Semantic UI – It is one of the most wonderful front end frameworks which is based on natural language principle that makes it easy to read and understand.its innovative nature,clear cut logic and its clear conventions plus solid frameworks make it highly popular framework. Pure by Yahoo -Pure is a framework from yahoo which has a set of small CSS modules used in most projects.It is a lightweight framework quite adjustive can be used separately or in parts as per the needs.it is perfect in projects where the need is for particular components for that work. UIkit by YOOthemes -UIkit is a front end framework though not as popular as its competitors but is known for its superb functions and quality.It includes components that are easy to use and can be customized.This framework is used in WordPress themed websites as it has its own manual customized mechanism with a flexible approach. Stylus -This is a very stylish and highly expressive CSS language used chiefly in node.js applications. It is a free open source CSS framework that is gaining popularity as nearly 15000 web developers are using it with great ease.This framework has minimal requirements, is highly responsive and has a 12column grid system. Bulma is very convenient to learn and grasp for newcomers so they can learn it as well as used to customize the websites. Materialize – Materialize is based on Google material design specifications and is responsive front end frameworks today.This framework has a number of components that are ready to use as icons,forms,buttons and cards.it come in two versions standard one and other that can be run on sass,both can be used as per convenience.This framework is suited for beginners but contains a number of components and supports all devices. All these mentioned frameworks are equally good but if you are a beginner then Bootstrap is best for it is more convenient to use. Butan experienced developer who is already using bootstrap can try UIkit framework due to its advanced functions but it requires knowledge to use it thoroughly.

In this era of digitalisation every company/business has its own website with aim to attract users, engage them in an effective way to convert them to loyal customers. To attract users it is must to have a strong brand visibility on the internet. Ecommerce websites have increased offering convenience to shop from anywhere anytime, so to meet this demand most company/business plan for a good rank on search engines. Number of people search for their favorite products, service or for any information on search engine specially google to get what they are looking for. Consumers are also interested to know latest brand information, new products launched, fresh news about services and many types of information .Not only customers but marketing people also keep a watchful eye on their competitor’s strategies. Every marketer has to device strategies carefully and with patience as it takes time to improve ranking .one need consistent SEO strategies done in a planned way to get the desired results. Companies doing search engine optimization in an accurate way has a good rank, more users, better conversions, increased sales and revenue. People who think organic ranking can be improved overnight are badly mistaken, it takes regular marketing efforts to maintain and improve the organic ranking to catch all opportunities available. Let us go through some tips to improve ranking on search engines. Identify the keyword you want to target – Research for the keywords carefully you will use as it will be a deciding factor whether SEO campaign will be a successful or not. Many business people make mistake of using non-buyer keywords or volume keywords only to realize later that traffic to website is irrelevant. Choose keywords that your relevant customer will likely to use while searching for any information about product or service. Keywords have to be precise if company wants to achieve its target of good ranks. Like instead of using web designing company choose webdesigning company in Chandigarh for good results. Plan an effective content strategy- Planning a good content strategy helps to enhance ranking organically, as per google such websites offer more value to the users. One has to understand content has to be relevant to the website otherwise irrelevant content can cause harm to company’s image. So winners funda is create attractive content and post it regularly. Content can be effectively used to communicate with group of customers and also for successful social media marketing. A good content marketing strategy can make connecting with customers more convenient as company can address their concerns, queries in a much better way. Concentrate on on-page optimization – Company targeting for good rank in search engines should do on-page optimization perfectly. In any SEO campaign on-page optimization has its own value. It’s better to have SEO friendly URL in every page of website include targeted keywords to get desired results, concentrate on outbound links that clearly means put links to websites with high domain authority. Using keyword accurately is a good thing but over stuffing it can negatively affect SEO campaigns. Attract good quality links – company has to be very careful about various websites linking to you because any one wrong or spammy link can get you heavy penalties from the Google. Performance must be monitored regularly – Planning for any strategy is a good thing but it needs a careful monitoring also. There are number of SEO audit and monitoring tools are available which helps companies to overall analyze the working of website and keywords in converting traffic.

Digital marketing is the marketing of product and services with the help of digital technologies. Mainly using digital technologies like internet, phones, mobile phones, display advertising and other digital mediums. Digital marketing has evolved from 1990 to 2000 has changed the way most businesses and companies use these technologies for marketing in day to day life. Today digital platforms are integral part of everyday life marketing plans, online shopping is becoming trend so digital marketing campaigns are becoming more popular and efficient. Digital marketing methods today increasingly being used SEO, SEM, content marketing, content automation, influential marketing, E-commerce marketing, social media marketing, email direct marketing, display advertising etc. Digital marketing today is gaining popularity as a career, but the person must have in-depth knowledge of all SEO tools. All digital marketers use digital tools as no person has superpowers with which all the tough task can be done. These tools are effective as they make marketing work more easier and economical. Let’s go through some digital marketing tools – Moz – This is use by most digital marketing agency as it helps them manage digital campaigns with good results. Using Moz Pro or Moz local, company can track rankings, keep check on link building strategies and effectiveness of content marketing efforts. Google Analytics – Google analytics is one of the good gift from the popular giant Google. This tool helps in measuring the traffic to the website and every information about the website. Semrush – This tool is valuable as most digital marketers and companies use it today to keep a check and improve the website ranking. Marketing people with the help of this tool not only keep a check on website, but also keep an eye on competitors about their search engine rankings, backlinks and other total analysis. Hot suite – Hot Suite is gaining popularity because marketing people can manage their social media accounts effectively and on time. Charlie – Charlie is a tool which helps in managing customer relationship very well it benefit digital marketers to understand their relevant customers their likes and dislikes, what they are talking about company social media profiles and company as a brand. Canva – Canva is really wonderful tools as it can give eyecatchy images to the website. Today all digital marketers use this tool because it make and load customize size images much easier. Mail Chimp – All email campaigns are handled with the help of mail chimp. Today this tool is used by 8 million users and one of the most effective platforms that is easy to use irrespective of the experience of person. Oracle Maxymiser – Oracle Maxymiser is undoubtly one of the most superb tool that can test landing pages which are of crucial importance to website because of its capability to run various tests at the same moment makes it simply the best. Above mentioned tools they are just a tiny part as they are number of powerful digital marketing tools available as some of them are free while for some fees has to be paid. Whatever tool digital marketer use it is a reality that they provide you much more convenience to work.

Advancement in digital technology has increased number of websites and almost small to medium to large companies they are having their own websites. Every company/business who owns a website has a main aim to show their visibility as a brand to their targeted group of customers. Most companies plan to engage users or visitors to reach their website, but keywords have their own importance. Gone are the days when companies just use to stuff keywords on the website without understanding the relevance of each keyword for website, but today search engines, algorithm have become more tougher giving due importance to the use of relevant keywords. Companies who use keywords efficiently in their website communicate in an effective way with their audience so attract a better web traffic. What is Keyword Mapping? It is a process of placing relevant keywords on peculiar pages on the website through accurate keyword research, this activity is a part of on-page SEO allowing search engines to see the relevancy of particular web pages for the users. Companies who don’t realize the importance of mapping they are moving in darkness getting poor results on search engines. Process of Keyword Mapping Using keyword wisely on the website is known as keyword mapping in SEO industry. End goal – Keywords are the tools which people use while they do web searching for a company’s product and service, end goal of every company is to give important help to their customers to answer the queries they are looking for. No company should try to trick Google or search engines or try to manipulate the customers as it is not going to help them anyway. The ultimate goal of SEO campaign of companies must be to use the keywords in such a way so that Google get clear picture of website. Understand the concept – Aim of search engines is to offer relevant answers to the queries or keywords typed by users. Therefore main goal of any business is to offer all the information and data that Google wants to give it to users. All these things depends upon who the keywords are being used in the website. Basic thing is to master the concept while trying to keep particular keyword on particular page. It is a reality all the keywords together they make a beautiful picture about the company as a brand. Make your map – The third step is every company should make its own peculiar map and not look for keyword mapping of other websites. A proper keyword mapping helps to untie all parts and elements of the website in an efficient manner so they work like a team to get killer result for you. Define your page relevance clearly – After the keyword mapping is over every company has to clearly define the relevance and value of each page in the website. This exercise is very important because while ranking Google check the web pages and their utility for the users. Keyword research – There are many Google keyword planning tools are available that help marketing people find the relevant keyword to their website that must be targeted. Assign keywords to pages – after keyword research it’s time to place particular keyword to particular pages but don’t forget the relevancy. Many companies they think that this process of charting a keyword map for the website is a futile exercise but one has to understand get it very clearly when a company is targeting for good ranks on search engine every page on the website is looked by Google through a spy’s eye.