Video Marketing cqpchd
21 Feb

In this Digital era, every marketing person knows Videos are a craze now so they are included in marketing campaigns. Today an average business creates around 18 videos every month as 87% of the customers are of view that they prefer videos to written content.Trend of video will not slow down in near future instead it will show an uptrend.Approx. 88% of business are already using video marketing and plan to increase it.

Videos are these preferred these days as they provide good opportunity to company to have better communication with their customers. It must be kept in mind that videos must be created new consistently instead of posting old videos. Company must have a proper video marketing to get excellent results in marketing campaigns.

Among other digital marketing tools, Video marketing is most effective and result producing one. Following are the reasons why video marketing today is the best strategy with killer results—

1. Video increases the conversions—Video marketing has the power to impressive customer and encourage him/her for buying. Data shows that videos can increase the conversion rate by 80% as 74% of customers are of opinion that they bought a product after seeing its video. Its fact that our brain reacts to visuals in a much better way so company must make sure that they create nice videos of their products. Winner’s funda is to add increased number of videos in websites and different social media.

2. Video gives better ROI— Around 835 of business people are of view that videos are a good return on investment.Though video production need time and resources but today video making and editing is improving with the coming of new technology. In the videos, it is the content that matters as users get irritated by videos that do not properly explain the facts about product. To get killer result concentrate on content in videos as it matters.

3. Videos help in better rank in Google—Every user likes videos so spends more time on website that has good video content. This time spend by user on website can significantly enhance a company ’s rank so creative videos can help business in improve rank on Google.It must be taken care to regularly optimize the videos on website with attractive title and descriptions to get noticed.Videos must provide complete information to customers they are looking for so that they can make their mind for purchase.

4. Videos has better appealing power to mobile users—Research data shows that more than 90% of customers like to watch videos on their mobile. You tube data also shows that people watching videos on their mobiles are increasing. This increased number of mobile users it provides an opportunity to companies to post new fresh videos with interesting content regularly.

5. Video can explain a product in a better way— Video marketing is perfect when company is launching a product or a service. As more 98% of customers are of view they made their buying decision after watching videos of product.Nearly 45% of business use explainer videos on their homepage and most of them said they were impressive.

There are many more benefits of video marketing so today it is becoming a killer strategy that produces desired results. But these videos must be creative so as to engage customer in a better way. To get desired results plan your video marketing well and post innovative videos with relevant content to achieve what you planned for.

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