We are living in the era of digitalization when each and every company has its presence on Social Media and Search engines where the main goal is to get a good ranking in Google search engine. Google also uses its various analytical tools to give ranking to various websites in search results. Many times some SEO experts use clever and dishonest ways/tactics to get a higher ranking with the help of Black hat SEO practices. In these technique main stress is laid on finding the loopholes in Google algorithms and exploit it to get good ranks, though the fact is that the traffic generated with these practices does not help a company in the long run as it is short lived and liable to be penalized by Google.
Other SEO technique is White Hat SEO means to use a legitimate path by strictly adhering to the guidelines provided by Google, this approach is best as the procedures are properly followed through the results can be slow but they are long lasting. Nowadays Google is continuously improving its search engine algorithms to give the ranking on the basis of accurate SEO practices. The main motto of Google is to deliver the relevant interesting search results to the people.
Let us go through some tips to get or improve rankings of websites
1. Uniqueness of contact — Most important tip is to create and post some useful, interesting, relevant and unique content, today content is used as a major marketing strategy. A good quality content makes all the difference as the Google and net users attach great importance to this aspect as nowadays most people love to watch videos and read good quality informative blogs. So main tip is write and post unique content to attract people.
2. Include a list of accurate keywords — inclusion of accurate keywords is of great importance as not every keyword can help you to get good rank in search engine, prepare a list of good relevant keyword visualising the most popular keywords used by people during searches after the list is prepared with the help of Google keyword planner check the traffic of each keyword then task becomes easy to include keywords with the highest traffic to get stunning results.
3. Content variation and repeating keywords — Though one can always take the help of tagging techniques but to get some stunning results create some unique content regularly and include relevant keywords in content 2-3 times. At the start of content inclusion of keywords makes sense for the longer content use keyword 4-5 times and use keyword splitting method to improve the ranking.
4. Use attention seeking Meta descriptions — Meta description is a short explanation of the content included in a webpage it can be of 320 words. Though in ranking their importance is secondary to the page title but an attractive Meta description means more user clicking it and they will certainly like to read the content for good results include targeted keywords.
5. Choose short URL name — Short URLs performance is much better than longer ones so while designing websites keep URL number to the bare minimum. Include targeted keywords in URL name putting them just close to the domain name for extraordinary results.
6. Keep a track of leads and visitors to your website — To improve the Search engine results it is must to keep a track of leads and visitors to the site which can be done with the help of Google webmasters. This tool is highly beneficial in telling company people as to how the site is functioning and what the shortcoming to be removed. One can also use Google analytical tools conveniently to keep track of visitors and change in search traffic.
7. Build good links with quality website — To get stunning results make a habit to build good links as besides catchy content and guest blogging putting links to the relevant but authoritative sites is must have keywords should always be included in the anchor text as building good quality but relevant links can improve chance to rank high in search engines.