E-commerce websites are becoming trendier as the user finds it more convenient to do online shopping .today most business and companies have online stores that are much different from physical stores. Website design of an e-commerce website has to attract and convenient to use particularly its product pages.Even small changes in this page can prove to be highly beneficial for company as it can increase conversion rates.
Product page is normally ignored one where it should be made effective enough so that customer make the decision to purchase your product. In most web site attention is given to the checkout pages but reality is that customer makes his/her mind only with a good product page. It is through product page business /company information about product is given. In this page images of product can be added besides providing full information of product specifications and unique characteristics.
There are many tips to improve product page for better conversion rates—
1. Displaying best quality images—One of the easy way to engage customer is to add images along with content but images must be of good quality and attractive. In e-commerce websites besides writing about product specifications, it is always good to add images along with so that they can assess about product clearly. Customers feels more confident when there are images that can clarify him/her about the product.
2. Adding statements about trust — Company must add the statement clearing the customers that their information is safe with them. For building, this trust company can use trust badges to convey the information of credibility they can have on company. Around 48% of customers agree that a trust badge helps them to decide whether to make purchases or not.
3. Adding customer reviews—Many companies add variety of information ignoring the fact that addition of customer reviews is much powerful and effective method to impress customers. Majority of customers believed in customer reviews posted on websites.Around75% of customers said positive review make them have a good perception about company.
4. Minimizing the mess—Customer spends few minutes on product page to make a mind for shopping so they are not in any mood to read tons of content.Ecommerce companies must keep in mind to lessen the clutter and distracting elements by putting more images as well as increasing white spaces. One good tip is to keep only necessary information on product page for better conversions.
5. Increasing loading speed—Data shows majority of customer want a website to get loaded in less than 2 seconds or say up to 3 second as after this period they will leave the site. An irritated customer with slower loading sites said they will never browse this website. One can lessen the unnecessary element, big loading files and too many images. Company must be very particular to check their site loading time if they want more conversions.
6. FAQs can be used to engage customers— It is the job of company people to provide every type of help and information to customer so that purchase can be initiated.FAQs can be added where company can put queries’ that customer can ask and then answer it. Making FAQs prominent on product page clarifies the customer’s benefits, as well as vital qualities of your product. Company must be very particular to answer any query put by any customer as delaying it can be hurdle in conversion rate.
7. Writing attractive product descriptions can help customers make a thought about purchase. Short and concise information about product can lead to more conversions.
Summing up we can say product page has the better engagement power than any other element.Company must be very particular about product page as it is the base for better conversions.Keep the clutter of elements to minimum displaying the vital information about product to target for more conversions?