Inbound Marketing is the strategy of connecting with potential customers through materials and experiences they find helpful. It is a technique that utilizes many forms of pull marketing:
- Content Marketing
- Social Media
- Live Events
- To create brand Awareness
- Attract new business
- Helps to convert strangers to customers and promoters of your business
- Inbound Marketing Stages:
- Attract (convert strangers to visitors): Attracting Prospects is the initial stage in the inbound marketing procedure. At this initial stage the prospect is provided with right and valuable content, at the right place and at the right time through SEO and SMM.
Ways to attract buyers:
- Start blogging
- Utilize keywords
- Get active on social media
- Answer the questions of customers
- Content strategy
- Optimize your webpages
- Convert (convert visitors into leads or Marketing Qualified Leads): The second stage is converting. Once you have attracted qualified prospect, it’s time to convert them into leads and sales for your business.
You can convert visitors into leads with:
- Content offers
- Landing pages
- Content tracking
- Close (convert leads into customers): The third stage is closing your leads and converting them into happy customers. This is customer focused goal.
Ways to convert leads into potential customers:
- Lead scoring
- Lead nurturing
- Marketing automation
- Delight (convert customers into promoters): The final stage is delight. After closing deal your relationship with that customer is not over. Delighting customers has a direct impact on the bottom line, so keep in touch with your customers. The goal of delighting customers is both solving their issues and turning them into promoters.
Delighting your customers can be done with:
- Phone calls
- Social media
- Smart content
Inbound Marketing benefits for Business are:
- Creates band loyalty and brand awareness and build brand visibility.
- Generate qualified leads for less money.
- Cost less or inexpensive.
- Higher ROI.
- Attract potential customers through valuable and smart content.
- Helps in building long-term relationship with your customer.