Advancement in digital technology has increased number of websites and almost small to medium to large companies they are having their own websites. Every company/business who owns a website has a main aim to show their visibility as a brand to their targeted group of customers. Most companies plan to engage users or visitors to reach their website, but keywords have their own importance.
Gone are the days when companies just use to stuff keywords on the website without understanding the relevance of each keyword for website, but today search engines, algorithm have become more tougher giving due importance to the use of relevant keywords. Companies who use keywords efficiently in their website communicate in an effective way with their audience so attract a better web traffic.
What is Keyword Mapping?
It is a process of placing relevant keywords on peculiar pages on the website through accurate keyword research, this activity is a part of on-page SEO allowing search engines to see the relevancy of particular web pages for the users. Companies who don’t realize the importance of mapping they are moving in darkness getting poor results on search engines.
Process of Keyword Mapping
Using keyword wisely on the website is known as keyword mapping in SEO industry.
- End goal – Keywords are the tools which people use while they do web searching for a company’s product and service, end goal of every company is to give important help to their customers to answer the queries they are looking for. No company should try to trick Google or search engines or try to manipulate the customers as it is not going to help them anyway. The ultimate goal of SEO campaign of companies must be to use the keywords in such a way so that Google get clear picture of website.
- Understand the concept – Aim of search engines is to offer relevant answers to the queries or keywords typed by users. Therefore main goal of any business is to offer all the information and data that Google wants to give it to users. All these things depends upon who the keywords are being used in the website. Basic thing is to master the concept while trying to keep particular keyword on particular page. It is a reality all the keywords together they make a beautiful picture about the company as a brand.
- Make your map – The third step is every company should make its own peculiar map and not look for keyword mapping of other websites. A proper keyword mapping helps to untie all parts and elements of the website in an efficient manner so they work like a team to get killer result for you.
- Define your page relevance clearly – After the keyword mapping is over every company has to clearly define the relevance and value of each page in the website. This exercise is very important because while ranking Google check the web pages and their utility for the users.
- Keyword research – There are many Google keyword planning tools are available that help marketing people find the relevant keyword to their website that must be targeted.
- Assign keywords to pages – after keyword research it’s time to place particular keyword to particular pages but don’t forget the relevancy.
Many companies they think that this process of charting a keyword map for the website is a futile exercise but one has to understand get it very clearly when a company is targeting for good ranks on search engine every page on the website is looked by Google through a spy’s eye.