Reasons Why Content marketing does not work cqpchd
20 Feb

Content marketing today has evolved as almost all companies plan well for this to engage in a fruitful way with their targeted group of customers. Before we look for reason why well planned strategies of content marketing fail it is must to know what is its exact meaning.

Content marketing is one popular form of marketing that concentrates on creation of creative relevant content and posting it regularly in websites and across social medias. The aim is to engage user in appositive manner converting them to loyal customers and generate more leads. Content marketing also enhances the brand power of company.

Content marketing strategies though are always well planned but it is not an easy task so many times having inadequate knowledge about it is a reason for its failure. Though there is no set formula for a successful contentmarketing campaign but there are some ways to improve them.

Let’s go through some reasons that are the main causes why some content marketing strategies fail—

1. Lack of proper strategies—As per the institute of Contentmanagement, 92% of marketing people understand the importance of content for their business. But only 46% of marketing people actually have a proper strategy for content marketing that is main cause for failure. For an effective strategy company must set benchmarks so that planning is done as per the set goals. If company people have not clearly defined what they want then the campaigns are likely to be a failure.

2. Irrelevant content—Content marketing is all about content but keep in mind relevancy matters. Most users want a content that can answer their query and solve their problem. If the content has no relevancy to company’s products or services then such content has no value for customers. Content should be simple, interesting, engaging, frequent, innovative and relevant.

3. Tracking the progress of campaigns—After setting goals it is very important to measure the progress whether it is going in right direction as planned. It helps companies to measure the diversion from targets and correct the problem if any at accurate time. Having a systematic plan and measuring at every stage is mandatory. Rectification done at right time and stage always bag result otherwise whole campaign will be a failure.

4. Making unrealistic plans—Content marketing is not a magic as it takes consistent efforts to achieve what you planned. But to make unrealistic expectations is a basic mistake that most marketing people commit. Content marketing should use to better SEO, increase traffic by engaging customers to have strong brand presence in Google ranking. Winning mantra is make realistic plans so that efforts can be done to achieve them.

5. One the silly mistakes is doing self promotion in the content as it can repel the customers from your website to your competitors. Content must always be as per the requirements of customers as he/she is king.

6. One of the worst mistake company does is making a rigid content marketing strategy.In this changing world everything is changing so company has to change the plans as per the trends. Marketing people has to be responsive to the feedback of customers. Most successful companies always prefer flexible content marketing strategy to have the success in their campaigns.

Best thing is always to plans clearly, smartly and with flexibility to achieve your goals.

Leave a Reply

Your email address will not be published. Required fields are marked *