Today we are living in the era when most of the business companies have their presence on the internet, a good website design is an asset for the company.But the truth is that still till date number of websites are poorly designed the results are always too bad. A good design for the website is mandatory as the first impression when a customer opens the website will decide they will interact with company or not.
Design and placement of elements on the website is no doubt a strenuous task but a visually attractive web design is not just about looks but it is more about using the right principle and elements by a web designer. These principle and rules are highly effective to arrange the various elements in a balanced way so that the website not only looks good but also works effectively.
Let’s go through some important principles which every web designer always follow for a good working website
- Principle of visual effect— Principle of visual effect is the one that is important as the human eye perceives an image or an object in an order. Technically speaking some parts of the websites are more important than the other ones so while designing website designer always plays more attention to the more important parts of like Amazon online shopping site makes Add to cart, call to action button much more prominent with the help of colours. It is always perfect to rank various elements of the website as per the goals or objectives of a company andprioritise the elements.
- The principle of Hicks law— Another important principle in web design that tells us that with every additional choice is given time taken for decision making increases. Technically speaking giving more options on the website makes it too difficult for a user to arrive at a decision quickly. So for a better web design, it is must to reduce the choices that clearly means that distracting options be eliminated for a good user experience. It will be much better for a company with a large range of products to use filters for decision making to be more convenient.
- The principle of Rule of thirds — This principle states that the images used in the websites can be imagined as divided into 9 equal parts of horizontal and vertical lines, most important element should be placed where the lines intersect each other. It is always much better to use more images than text as they convey the messages very effectively but following this rule certainly procure better results.
- The principle of Gestalt Design Laws — This law states that the human eye first looks at the objects in totality before perceiving the individual part of a design.Technically this thing means that when a user log in to company’s website they see the website in totality before paying attention to other minute details like header, footer, menu or other elements. There are 6 laws in this principle.
- Law of Proximity
- Law of similarity
- Law of closer
- Law of Symmetry
- Law of common fate
- Law of continuity